Mark Edwards

Mark Edwards Email and Phone Number

Brand Builder | Reward Marketing | CRM | Promotion | Loyalty | New Customer Acquisition | TBWA \ Integer Alum @ TLC Worldwide
Mark Edwards's Location
New York City Metropolitan Area, United States
About Mark Edwards

Mark is committed to maintaining the importance of human connection in a world increasingly dominated by data and technology. At TLC Worldwide, he helps brands establish genuine connections with their customers, offering them a comprehensive experience instead of focusing solely on discounts.Previously, Mark led CPG (Consumer Packaged Goods) clients like MillerCoors, Pepsi, and Starbucks at The Integer Group/TBWA. Drawing on this experience, he now specializes in creating effective programs that drive brand growth by rewarding consumer choices in a cost-effective manner.

Mark Edwards's Current Company Details
TLC Worldwide

Tlc Worldwide

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Brand Builder | Reward Marketing | CRM | Promotion | Loyalty | New Customer Acquisition | TBWA \ Integer Alum
Mark Edwards Work Experience Details
  • Tlc Worldwide
    Account Leadership
    Tlc Worldwide Oct 2024 - Present
    New York City Metropolitan Area
    Global leaders creating experience-led rewards campaigns that motivate consumer behavior for the world’s largest brands. Our unique business model enables brands to offer high-value lifestyle experiences for a fraction of the cost. Stop discounting your brand, now you can afford to reward everyone and more often. As consumers dedicate more of their time & money to experiences, we specialize in offering experiential rewards catered to specific customer personas that will attract & engage more people, into longer and more meaningful relationships.
  • Shopkick, A Trax Company
    Sr. Director, Commerce Partnerships
    Shopkick, A Trax Company Apr 2019 - Oct 2024
    Los Angeles / New York
    Shopkick enables brands to drive incremental product engagement and purchase through the use of rewards, not discounts. Shopkick is an omnichannel solution that enables brands to reach a highly engaged audience in a shopping mindset all along the path to purchase. Consumers earn reward points called “kicks” for behaviors, such as watching a video, browsing branded content in-app, walking into a store, scanning a productat shelf, and making purchases - either in-store or on their phones.
  • The Integer Group
    Digital Account Director - Tbwa \ The Integer Group
    The Integer Group 2013 - 2017
    Denver / Los Angeles
    MillerCoors - Led digital shopper strategy for Brand, Customer, and Field Teams. - Partnered with MC Incubator team to test emerging channels, platforms, and technologies. - Designed go-to-market eCommerce strategy; including organizational infrastructure, retailer implementation, delivery app, and Amazon product plan.Provided shopper innovation insight to Pepsi, Starbucks, P&G, American Family Insurance, Polaris, and Kellogg’s teams.
  • Marketron
    Director Of Brand Partnerships
    Marketron 2009 - 2013
    Denver
  • Hipcricket
    Agency Director
    Hipcricket 2006 - 2009
    Denver
  • Audacy, Inc.
    General Sales Manager
    Audacy, Inc. 2001 - 2006
    Greater Denver Area

Mark Edwards Education Details

Frequently Asked Questions about Mark Edwards

What company does Mark Edwards work for?

Mark Edwards works for Tlc Worldwide

What is Mark Edwards's role at the current company?

Mark Edwards's current role is Brand Builder | Reward Marketing | CRM | Promotion | Loyalty | New Customer Acquisition | TBWA \ Integer Alum.

What schools did Mark Edwards attend?

Mark Edwards attended University Of South Carolina-Columbia.

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