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Experienced, growth-focused technology company Chief Marketing Officer with a proven track record of developing and executing marketing strategies that drive revenue, align with company objectives and deliver measurable results. Substantial background in SaaS, marketing tech, ecommerce tech, ad tech and artificial intelligence (AI). Expertise in digital marketing, product marketing, brand management, analytics, leadership, sales enablement, communication, and product management. Leads teams to implement initiatives that drive results for technology companies. Skilled in leveraging data to make informed decisions, collaborating cross-functionally, and effectively communicating with stakeholders, customers, and team members, thus building strong relationships. Delivers compelling brand narratives, holistic brand strategies and account-based marketing (ABM) programs. Skilled in customer experience measurement, business development, change management, and corporate transformation across fast-growing global organizations of any size; direct knowledge in B2B, B2C, and B2B2C businesses.Areas of Expertise: • Strategic Marketing Planning & Leadership• Global Scale for SaaS Solutions • Product, Sales, & Marketing Alignment• Demand Gen & Account-Based Marketing• Brand Positioning & Market Penetration • Operational Excellence & Leadership• Stakeholder Engagement & Management• Business Development & Transformation• Marketing Campaigns & Public Relations• Ecommerce & Product Marketing • Content/Event Marketing & Advertising • Customer Acquisition & Retention• Program/Project Management• Team Training & Leadership• Critical Thinking & Problem Solving
Chief Outsiders
View- Website:
- chiefoutsiders.com
- Employees:
- 167
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Chief Marketing OfficerChief OutsidersNew York, Ny, Us
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Strategic Consultant - AdtechSourcecode Communications Dec 2023 - PresentNew York, Ny, Us -
Chief Marketing OfficerChief Outsiders Jun 2023 - PresentHouston, Tx, UsChief Outsiders, the nation’s leading Executives-as-a-Service firm, helps CEOs and their organizations identify the fractional marketing and sales executives they need to accelerate growth. The firm’s cohesive team of more than 125 fractional executives act as Strategic Operators™ to achieve results. They blend insight, strategy, and execution to deliver revenue engines that drive long-term profitable growth for businesses. Chief Outsiders’ fractional executives drive growth strategy and execution plans by offering instant access to talent with highly customized and flexible engagements. Having served on the executive teams of more than 1,550 client companies, each Chief Marketing Officer and Chief Sales Officer has led marketing or sales at a diverse set of large corporations, including many Fortune 500 firms. Inc. Magazine has recognized Chief Outsiders for nine consecutive years as one of the 5,000 fastest-growing privately held companies in the US. The company was also recognized as a Forbes Small Giant in 2019.
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Fractional & Consulting CmoEden View Marketing Feb 2003 - PresentMarketing consulting, strategy and projects for clients in B2B, B2C and B2B2C businesses spanning technology, ecommerce, and consumer goods.
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Chief Marketing OfficerEsw Mar 2020 - Mar 2023Dublin, IeAcquired by Asendia, ESW is the global DTC ecommerce leader, empowering the world’s best-loved brands and retailers to make cross-border shopping better, safer, simpler and faster, end-to-end. From compliance, data security, fraud protection, taxes, and tariffs to checkout, delivery, returns, customer service, webstore development and demand generation, our powerful combination of technology and human ingenuity localizes the entire shopper journey across 200 markets. Brands partnering with ESW can open up their catalog to the world in as few as 4 weeks, avoiding the fixed costs and headaches that come with attempting to do so on their own. ESW clients engage directly with customers through deeply localized, completely branded experiences that also provide full ownership of all data collected during the shopping process. -
Chief Marketing OfficerAlbert: Ai Marketing (Acq. By Zoomd) 2018 - 2020Herzliya Pituah, Israel, UsThe world’s first autonomous AI marketing platform, Albert plugs into a digital marketer’s existing tech stack and operates it.Delivered transformational leadership in seamless transitioning of go-to-market from SMB to enterprise through brand positioning, messaging, logo and identity design, sales collateral, website, and content development. • Demonstrated entrepreneur mindset in navigating and simultaneously introducing ABM program with 1,700 enterprise targets, expanded to 3,000 in six months. • Led integrated marketing efforts to optimize average opportunity size up to 2.4x and doubled new pipeline value from August 2018 to January 2019. • Recognized for conceptualizing, structuring, and delivering the company’s first-ever customer NPS wave. -
Chief Marketing OfficerThe Trade Desk, Inc. 2016 - 2017Ventura, Ca, UsProgrammatic ad buying platform to plan, buy and optimize digital campaigns across display, video, mobile, native, audio and TV. • Defined Product Marketing function. Clarified nomenclature, value props of product portfolio to enhance understanding. • Created industry analyst program, which yielded move to leader quadrant in Q2 2017 Forrester DSP Wave.• Created worldwide comms program for IPO in 2 weeks. Called most successful ad tech IPO of 2016 (NASDAQ: TTD).• Aligned global team along functional lines to improve execution/accountability and enable scale. • Innovated use of TTD platform to upsell current customers and build awareness among prospects and brands. • Executed 46 global events with speaking opportunities in six months. -
Vice President, Chief Marketing Officer, Ebay EnterpriseEbay Inc 2013 - 2015San Jose, Ca, Us$1.4bn global omnichannel technology, payments, logistics, customer service and marketing tech/agency services provider to retailers and brands. Sold to private equity and broken into several smaller entities.• Reconfigured marketing and communications teams from 3 different companies into an entirely new enterprise-wide global marketing team including Product Marketing, Demand Gen, Communications/PR, Events/Trade Shows, Thought Leadership, Partner Marketing, Creative and Marketing Operations.• Delivered tens of thousands of leads across all lines of business resulting in thousands of opportunities, hundreds of wins and hundreds of millions in contract value attributable to marketing programs.• Built analyst relations program that substantially moved rankings across product lines to upper quadrant, leadership and contender positions.• Launched consumer trend-focused PR campaign that raised company profile delivering the most coverage in the company’s history in 2014, and driving a 71% share of voice.• Drove significant attendance and post-event satisfaction increases at Magento-branded events across North America, Europe & APAC. -
Executive Officer, Vice Cmo, Global MarketingRakuten 2009 - 2013Setagaya-Ku, Tokyo, Jp$18bn global ecommerce marketplace and internet services company.• First employee from an acquired subsidiary to be made an executive officer at 10,000 person global company based in Tokyo.• Created global marketing team to drive consumer acquisition and retention strategies, shared tools, metrics, testing and KPI’s for marketplaces in 14 countries across Americas, Western Europe and Asia.• Developed first coordinated global PR and brand marketing campaigns as well as annual quantitative study of competitive brand and satisfaction metrics.• Innovated global events template - total of 18 held in first year. -
CmoRakuten Advertising 2006 - 2009San Mateo, Ca, UsPerformance marketing company – affiliate, search, attribution, display - acquired by Rakuten for $425mm in 2005.• Created global marketing team and introduced product management practice after acquisition of affiliate marketing company by Rakuten. Responsible for marketing communications, events, product strategy/roadmap.• Core business new client base increased at +25% per year: 800+ clients include full spectrum of ecommerce companies including Walmart, Macy’s, Nordstrom, Orbitz, Chase and American Express.• Affiliate network same store sales grew +30-45% per year.
Mark Kirschner Education Details
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Brown UniversityPolitical Science/International Relations
Frequently Asked Questions about Mark Kirschner
What company does Mark Kirschner work for?
Mark Kirschner works for Chief Outsiders
What is Mark Kirschner's role at the current company?
Mark Kirschner's current role is Chief Marketing Officer.
What is Mark Kirschner's email address?
Mark Kirschner's email address is mk****@****ail.com
What is Mark Kirschner's direct phone number?
Mark Kirschner's direct phone number is +191751*****
What schools did Mark Kirschner attend?
Mark Kirschner attended Brown University.
Who are Mark Kirschner's colleagues?
Mark Kirschner's colleagues are Jeff Jollay, Brady Sand Coulson, Terry Stanley, Paul Eppen, Amie Brown, Jamey Gordon, Mike Regnier.
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