Mark Fletcher Email and Phone Number
I'm a passionate and highly experienced qualitative and quantitative market researcher interested in agriculture, food, and retail. In the last 5 years, I have published over 50 years including for the Department of Workplace Relations and Employment.I am a volunteer mentor with Rocket Seeder, an accelerator for early-stage startups in Australia's Food and Agriculture sector, and with Freedom Solutions designing bespoke solutions for people with a disability. I also run a free beginner ukulele class.
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ResearcherSkills Insight Jul 2023 - PresentAustraliaUndertake qualitative, quantitative, and secondary research to identify and measure factors that impact employment and skills training in the Agribusiness, Fibre, and Furnishing sectors. Develop and document strategies for addressing these issues for Skills Insights reports to the Federal Government and other stakeholders. Lead the ongoing professional development of the Research Community of Practice within Skills Insight and associated organisations. -
Head Of InsightsOctomedia Jan 2021 - Jun 2024Melbourne, Victoria, AustraliaDesigning and preparing primary and secondary data insight reports that drive business success for retailers (Inside Retail, Inside Retail Asia, Internet Retailing), FMCG brands (Inside FMCG), small business (Inside Small Business), and franchises (Inside Franchise Business). -
PrincipalConsult Axiom May 2020 - May 2024Melbourne, Victoria, AustraliaCONSULT AXIOM is the ultimate source of actionable consumer insights for marketing, branding, communications, and product development. We leverage primary and secondary data to support superior strategic and tactical decisions for brands and organisations across retail, FMCG, services, and social policy. Our work is always tailored, cost-effective, and timely; we take you beyond stats and graphs to understanding and innovation.Why the name? An AXIOM is a statement that is known as true and is a starting point for further reasoning. CONSULT us for the axioms you need to achieve your organisation's goals. -
Strategic AdvisorMaketechwork4U Jun 2020 - Nov 2020Melbourne, Victoria, AustraliaAssisting people with disabilities to identify their goals and appropriate assistive technology. Sourcing and provision of assistive technology including support with NDIS funding applications. -
Insights ManagerPower Retail Oct 2018 - May 2020Melbourne, AustraliaThe setup and operation of a fortnightly 20,000 interview per year shopper monitor.The development and preparation of innovative topic and tracking reports leveraging the monitor data and secondary data sources.The production of deep insight ad hoc shopper and industry reports and thought leadership material. -
DirectorShopscience Jan 2009 - May 2020Greater Melbourne AreaShopScience helps organisations to understand and leverage how consumers spend their time and money by driving insights into their strategies and customer experience design.We typically work in cross-functional teams across multiple departments within our clients, and with their communications agencies. . We have extensive experience across B2C sectors including retail, FMCG, services, utilities, and Government.Our key "tools" included customer journey mapping, qualitative and quantitative research, secondary data integration and trend tracking.We personally deliver our insights to Executive Management and Boards via impactful infographics and workshops so that management gain maximum value from their investment. -
Digital Content ConsultantMonash Food Innovation Jul 2017 - Dec 2018Clayton, Victoria, AustraliaThe preparation of 3 sets per week of thought leadership social media content on food, agriculture, and related topics. -
Regional DirectorControl Bionics Oct 2017 - Jul 2018Melbourne, AustraliaResponsible for the development of the Australian and New Zealand markets for NeuroNode (world leading Australian medical technology that supports people with a wide range of verbal and severe motor control disabilities including Motor Neurone Disease, Acquired Brain Injury, Cerebral Palsy, Stroke, Multiple Sclerosis, Parkinson's Disease and others). Responsible for the development of relationships with Disability Organisations and major hospitals, and supporting Speech Pathologists and Carers in the specification and setup of NeuroNode with clients. -
Strategy Planner (Part-Time)Sense Multidisciplinary Creative Agency Aug 2013 - Jan 2014Fitzroy, VictoriaPart-time role assisting Sense clients with insight driven communications strategies and using those insights to develop and fine-tune strategic and tactical communications campaigns and branding. Enhancing the Sense range of services to include primary and secondary market and organisational research capabilities, interpretive 'big data' and social media analysis, and workshop facilitation. -
Principal ConsultantAxiom Consulting Australia Jan 2001 - Sep 2012Richmond, VictoriaA market research agency specialising in innovation research leading to product and service development unique in terms of its...Focus - Constantly investigating current and emerging services and products for business and consumer markets gave us a broad context for understanding new products and services where they might fit with different marketsExperience - A deep understanding of service/product implementation lifecycles, communications issues and market responses. Expertise - All of our consultants had at least 10 years research experience and Post Graduate qualifications in relevant disciplinesA focus upon solving real business issues such as:• New product or service development• Customer service improvement and innovation• Pricing and market sizing• Communications strategy development• Strategic positioning and brand management• Customer/stakeholder management.
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DirectorThe Reason Group 2001 - 2003Melbourne, AustraliaCo-founder of The Reason Group (later to become Austhink Consulting). The Reason Group was established to commercialise the world leading thinking skills approach originally developed by Dr Tim van Gelder at University of Melbourne and embodied in the Reasonable software he developed with Andy Bulka. This approach has now evolved into two new software products: bCiscive - making decisions easier, and Rationale - promoting critical thinking by displaying reasoning on any issue. Tim van Gelder and Paul Monk have continued the development of these products and services at Austhink (www.austhink.com) and van Gelder and Monk (www.vangeldermonk.com).
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Senior Project DirectorNfo Research (Formerly Cm Research) 2000 - 2001Melbourne, AustraliaNFO Research purchased CM Research in 2000. I continued in charge of numerous ad hoc clients and monitors.
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Senior Project DirectorCm Research - Melbourne 1998 - 2000Melbourne, AustraliaIn charge of numerous ad hoc clients and monitors.
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Senior Project DirectorReark Research 1995 - 1998Melbourne, AustraliaIn charge of numerous ad hoc clients and monitors
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Regional Programme DirectorNett Effect Singapore Pte Ltd 1992 - 1995SingaporeEstablished and ran the Asian operation of Nett Effect, then Australia's leading customer satisfaction research agency. Based in Singapore, we consulted to leading multinational and local clients including Singapore Airlines, Citibank, Bank Niaga and BOC. Co-developer of leading customer satisfaction research system: Service Dynamics. Supported the FS&A network in 11 countries when they licenced Service Dynamics.
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Market Research ManagerAnz Bank 1990 - 1992Melbourne, AustraliaManaged all consumer research for ANZ Bank and consulted with other divisions on their research requirements. -
Project ManagerReark Research 1988 - 1990Melbourne, AustraliaIn charge of their national Omnibus studies and various ad hoc projects
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Afa TraineeMattingly Pty Ltd 1987 - 1988Melbourne, AustraliaOut of 400 applicants, was awarded one of 8 year long traineeships administered through the Advertising Federation of Australia. Gained experience in all facets of advertising and worked on the David Wang (homewares retail chain) and Road Traffic Authority accounts.
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Research AssistantRacv Jul 1986 - Dec 1986Melbourne, AustraliaWorked in the Road Safety section under Dr Brian Fildes on a Speed Perception research project that was funded by a Federal Office of Road Safety Grant -
Research AssistantRoad Traffic Authority - Victoria Jan 1986 - Jun 1986Melbourne, AustraliaWorking in the Road Safety section under David South and Warren Harrison, assisted in various research tasks
Mark Fletcher Education Details
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Strategic Marketing -
Psychology, Botany -
Upwey High SchoolMaths/Science
Frequently Asked Questions about Mark Fletcher
What company does Mark Fletcher work for?
Mark Fletcher works for Skills Insight
What is Mark Fletcher's role at the current company?
Mark Fletcher's current role is Researcher - Agribusiness, Vocational Education, Consumer.
What schools did Mark Fletcher attend?
Mark Fletcher attended University Of Leicester, Monash University, Upwey High School.
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