Mark Fletcher
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Mark Fletcher Email & Phone Number

Researcher at Skills Insight
Location: Melbourne, Victoria, Australia 20 work roles 3 schools
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Researcher
Location
Melbourne, Victoria, Australia

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Mark Fletcher is listed as Researcher at Skills Insight, based in Melbourne, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Mark Fletcher.

Mark Fletcher previously worked as Head of Insights at Octomedia and Principal at Consult Axiom. Mark Fletcher holds Mba, Strategic Marketing from University Of Leicester.

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Skills Insight

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About Mark Fletcher

I'm a passionate and highly experienced qualitative and quantitative market researcher interested in agriculture, food, and retail. In the last 5 years, I have published over 50 years including for the Department of Workplace Relations and Employment.I am a volunteer mentor with Rocket Seeder, an accelerator for early-stage startups in Australia's Food and Agriculture sector, and with Freedom Solutions designing bespoke solutions for people with a disability. I also run a free beginner ukulele class.

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Skills Insight
Skills Insight
Researcher
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20 roles · 40 years

Mark Fletcher work experience

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Researcher

Current

Australia

Undertake qualitative, quantitative, and secondary research to identify and measure factors that impact employment and skills training in the Agribusiness, Fibre, and Furnishing sectors. Develop and document strategies for addressing these issues for Skills Insights reports to the Federal Government and other stakeholders. Lead the ongoing professional development of the Research Community of Practice within Skills Insight and associated organisations.

Jul 2023 - Present

Head Of Insights

Melbourne, Victoria, Australia

Designing and preparing primary and secondary data insight reports that drive business success for retailers (Inside Retail, Inside Retail Asia, Internet Retailing), FMCG brands (Inside FMCG), small business (Inside Small Business), and franchises (Inside Franchise Business).

Jan 2021 - Jun 2024

Principal

Melbourne, Victoria, Australia

CONSULT AXIOM is the ultimate source of actionable consumer insights for marketing, branding, communications, and product development. We leverage primary and secondary data to support superior strategic and tactical decisions for brands and organisations across retail, FMCG, services, and social policy. Our work is always tailored, cost-effective, and timely; we take you beyond stats and graphs to understanding and innovation.Why the name? An AXIOM is a statement that is known as true and is a starting point for further reasoning. CONSULT us for the axioms you need to achieve your organisation's goals.

May 2020 - May 2024

Strategic Advisor

Melbourne, Victoria, Australia

Assisting people with disabilities to identify their goals and appropriate assistive technology. Sourcing and provision of assistive technology including support with NDIS funding applications.

Jun 2020 - Nov 2020

Insights Manager

Melbourne, Australia

The setup and operation of a fortnightly 20,000 interview per year shopper monitor.The development and preparation of innovative topic and tracking reports leveraging the monitor data and secondary data sources.The production of deep insight ad hoc shopper and industry reports and thought leadership material.

Oct 2018 - May 2020

Director

Greater Melbourne Area

ShopScience helps organisations to understand and leverage how consumers spend their time and money by driving insights into their strategies and customer experience design.We typically work in cross-functional teams across multiple departments within our clients, and with their communications agencies. . We have extensive experience across B2C sectors including retail, FMCG, services, utilities, and Government.Our key "tools" included customer journey mapping, qualitative and quantitative research, secondary data integration and trend tracking.We personally deliver our insights to Executive Management and Boards via impactful infographics and workshops so that management gain maximum value from their investment.

Jan 2009 - May 2020

Digital Content Consultant

Clayton, Victoria, Australia

The preparation of 3 sets per week of thought leadership social media content on food, agriculture, and related topics.

Jul 2017 - Dec 2018

Regional Director

Melbourne, Australia

Responsible for the development of the Australian and New Zealand markets for NeuroNode (world leading Australian medical technology that supports people with a wide range of verbal and severe motor control disabilities including Motor Neurone Disease, Acquired Brain Injury, Cerebral Palsy, Stroke, Multiple Sclerosis, Parkinson's Disease and others). Responsible for the development of relationships with Disability Organisations and major hospitals, and supporting Speech Pathologists and Carers in the specification and setup of NeuroNode with clients.

Oct 2017 - Jul 2018

Strategy Planner (Part-Time)

Fitzroy, Victoria

Part-time role assisting Sense clients with insight driven communications strategies and using those insights to develop and fine-tune strategic and tactical communications campaigns and branding. Enhancing the Sense range of services to include primary and secondary market and organisational research capabilities, interpretive 'big data' and social media analysis, and workshop facilitation.

Aug 2013 - Jan 2014

Principal Consultant

Axiom Consulting Australia

Richmond, Victoria

A market research agency specialising in innovation research leading to product and service development unique in terms of its...Focus - Constantly investigating current and emerging services and products for business and consumer markets gave us a broad context for understanding new products and services where they might fit with different marketsExperience - A deep understanding of service/product implementation lifecycles, communications issues and market responses. Expertise - All of our consultants had at least 10 years research experience and Post Graduate qualifications in relevant disciplinesA focus upon solving real business issues such as:• New product or service development• Customer service improvement and innovation• Pricing and market sizing• Communications strategy development• Strategic positioning and brand management• Customer/stakeholder management.

Jan 2001 - Sep 2012

Director

The Reason Group

Melbourne, Australia

Co-founder of The Reason Group (later to become Austhink Consulting). The Reason Group was established to commercialise the world leading thinking skills approach originally developed by Dr Tim van Gelder at University of Melbourne and embodied in the Reasonable software he developed with Andy Bulka. This approach has now evolved into two new software products: bCiscive - making decisions easier, and Rationale - promoting critical thinking by displaying reasoning on any issue. Tim van Gelder and Paul Monk have continued the development of these products and services at Austhink (www.austhink.com) and van Gelder and Monk (www.vangeldermonk.com).

2001 - 2003 ~2 yrs

Senior Project Director

Nfo Research (Formerly Cm Research)

Melbourne, Australia

NFO Research purchased CM Research in 2000. I continued in charge of numerous ad hoc clients and monitors.

2000 - 2001 ~1 yr

Senior Project Director

Cm Research - Melbourne

Melbourne, Australia

In charge of numerous ad hoc clients and monitors.

1998 - 2000 ~2 yrs

Senior Project Director

Reark Research

Melbourne, Australia

In charge of numerous ad hoc clients and monitors

1995 - 1998 ~3 yrs

Regional Programme Director

Nett Effect Singapore Pte Ltd

Singapore

Established and ran the Asian operation of Nett Effect, then Australia's leading customer satisfaction research agency. Based in Singapore, we consulted to leading multinational and local clients including Singapore Airlines, Citibank, Bank Niaga and BOC. Co-developer of leading customer satisfaction research system: Service Dynamics. Supported the FS&A network in 11 countries when they licenced Service Dynamics.

1992 - 1995 ~3 yrs

Market Research Manager

Melbourne, Australia

Managed all consumer research for ANZ Bank and consulted with other divisions on their research requirements.

1990 - 1992 ~2 yrs

Project Manager

Reark Research

Melbourne, Australia

In charge of their national Omnibus studies and various ad hoc projects

1988 - 1990 ~2 yrs

Afa Trainee

Mattingly Pty Ltd

Melbourne, Australia

Out of 400 applicants, was awarded one of 8 year long traineeships administered through the Advertising Federation of Australia. Gained experience in all facets of advertising and worked on the David Wang (homewares retail chain) and Road Traffic Authority accounts.

1987 - 1988 ~1 yr

Research Assistant

Melbourne, Australia

Worked in the Road Safety section under Dr Brian Fildes on a Speed Perception research project that was funded by a Federal Office of Road Safety Grant

Jul 1986 - Dec 1986

Research Assistant

Road Traffic Authority - Victoria

Melbourne, Australia

Working in the Road Safety section under David South and Warren Harrison, assisted in various research tasks

Jan 1986 - Jun 1986
3 education records

Mark Fletcher education

High School, Maths/Science

Upwey High School
FAQ

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What company does Mark Fletcher work for?

Mark Fletcher works for Skills Insight.

What is Mark Fletcher's role at Skills Insight?

Mark Fletcher is listed as Researcher at Skills Insight.

Where is Mark Fletcher based?

Mark Fletcher is based in Melbourne, Victoria, Australia while working with Skills Insight.

What companies has Mark Fletcher worked for?

Mark Fletcher has worked for Skills Insight, Octomedia, Consult Axiom, Maketechwork4U, and Power Retail.

How can I contact Mark Fletcher?

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What schools did Mark Fletcher attend?

Mark Fletcher holds Mba, Strategic Marketing from University Of Leicester.

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