Mark Hoffman Email & Phone Number

Brand Alignment, Marketing Strategy, Customer Experience & Culture Transformation that Accelerates Business Growth, and Fractional Marketing LeadershipELEVATING BRANDS BY ALIGNING VISION WITH STRATEGYExtensive brand strengthening business culture. I specialize in helping companies develop their customer experience and provide consistent brand experiences. I am known for connecting and convening the best in branding, marketing and creative execution to deliver a unified culture with focus on the brand. Our process is based our years of experience and leading best practices that incorporate The Voice of the Customer, The Voice of the Employee, The Voice of the Vendor and The Voice of the Market.UNDERSTAND THE POWER OF THE BRAND♦ Assess the brand - how are we perceived by those who matter (employees, customers, clients, prospects, shareholders, and other key stakeholders). ♦ Amend or Amplify - What is working, what is simply noise? How do we reconcile inconsistencies – what will it take and what is the impact?♦ Envision the Brand’s Potential (mission, vision, goals, strategy and plan)ARTICULATE THE BRAND PROMISE THROUGH A CONSISTENT BRAND VOICE♦ Identify a relevant brand promise to our customer that resonates and has meaning for them. ♦ Create a brand message that proves the brand promise and clearly communicates its value. Ensure the message is delivered in a consistent Brand Voice – what is communicated and how. Think of a choir – they all sing the same song, in the same key, in harmony.DELIVER THE BRAND EXPERIENCE WITH IMPACT♦ Create a memorable experience for the end user at every touch point. How do we deliver a consistent experience that reinforces the brand promise?♦ Communicate and market the brand creatively and consistently. Deliver integrated and communications that are relevant to the people who matter.

Listed skills include Marketing, Video Production, Brand Management, Advertising, and 30 others.