SMART MARKETING, EMPOWERED BY TALENT AND TECHNOLOGYWe help companies better understand and redefine their brand and their target audience, so we can create strategic and relevant customer experiences that increase engagement and loyalty.ALIGNING BRANDS TO GROW BUSINESS We are brand alignment experts known for helping companies, products, services and people deliver consistent brand experiences.BrandAlign Process:1. ASSESS AND AUDIT: HOW ARE WE PERCEIVED BY THOSE WHO MATTER (employees, customers, shareholders, & other key stakeholders)What are they hearing, experiencing, understanding about our brand? What do they believe the brand promise to be?2. IDENTIFY & AMEND ROADBLOCKS / AMPLIFY KEY BRAND ASSETS• What is working, what is simply noise? • How do we reconcile inconsistencies?3. CREATE THE BRAND VISION, MISSION & GOALS• Where do we want to go & be?• What is the value and the “why” of our existence?4. COLLABORATE ON STRATEGY & PLANNING• Go beyond the marketing decision makers and integrate sales, engineering, research & development, design, and operations • Define the vision and the plan• Identify obstacles• Be strategic in our execution, alliances, partnerships, and delivery that saves time and money5. ARTICULATE THE BRAND PROMISE + VOICE + EXPERIENCE• What is our promise to our customer? • What do we want the experience to be for the end user?• How do we engage them and create brand loyalists and enthusiasts?• How do we deliver a consistent experience? 6. DELIVERING THE BRAND EXPERIENCE /TACTICAL EXECUTION• Execute the plan creatively, consistently and always with excellence• Deliver integrated and “on brand” communications that are relevant to the people who matter7. EVALUATE AND EVOLVE• How can we raise the bar and deliver results?• How can we improve the lives of our employees and our customers?

Hoffman Communications developed into the Midwest's largest communications production agencies.With over 50 people on staff, Hoffman Communications provided full service branding and creative development for marketing and advertising. This included on-line marketing with web development, on-line video production and webinars and related marketing content. Video production and editing. Meetings and events production, event management and staging. POS materials and displays. Brand assessment and development. Hoffman Communications acquired three companies to expand and enhance their services by acquiring Audio Visual and Film Group and Juntunen Media Group and Medcentrus. AVFG increased their meetings and events capabilities to handle many large events simultaneously. The Juntunen acquisition expanded the creative development,video production and web capabilities and the Medcentrus acquistion ushered Hoffman Communications in the on-line medical education arena.

Producer.Director