Mark Adams
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Mark Adams Email & Phone Number

Location: Reading, England, United Kingdom 38 work roles 2 schools
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Current company
Role
CEO
Location
Reading, England, United Kingdom
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Mark Adams is listed as CEO at Reading Tech Cluster, a company with 3 employees, based in Reading, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Mark Adams.

Mark Adams previously worked as Shopkeeper at Undertwok and CEO at Honey Ventures. Mark Adams holds Msc, Masters In Finance from London Business School.

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Reading Tech Cluster

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About Mark Adams

I am CEO of Honey Ventures, the holding company of social media and livestreaming marketing companies in Shenzhen, London and Amsterdam. I co-founded Honey in 2014 and am based principally between Shenzhen in China and London in UK. For 2024, I am spending my time mostly building a retail unit, Undertwok, to demonstrate the power of social media communications and marketing to build a business. (The business sells portable solar panels and batteries). I am HubSpot Certified and certified in Impact Measurement and Management of the UN Sustainable Development Goals and lead all comms programmes through this lens. My background includes advising on some 40 M&A deals, and acting as Board member or advisor to some 20 companies. I have personally worked on social, brand, PR and marketing strategy for Accenture, Alibaba.com and Alibaba Cloud, Amazon, Avis, Bird & Bird, ByteDance (TikTok), Canon, China Unicom, Cheetah Mobile, Cisco, cctv.com/CNTV, CyberSource, European Society for Cardiology, Fruugo, Gartner/Dataquest, HBOS, Hershey, Hikvision, HP, Huawei, Hyatt, Hyundai, Insta360, Intel, Iron Mountain, Jackery, Ling Technology, LexisNexis, Merck, Microsoft, The North Face, OPPO, PwC, RAC, SecurEnvoy, Sony, Swiss Re, Syngenta, Tasly, TP-Link, Tradedoubler, VIPKid, Visa and Xerox. In total, I have worked on brand, sales and marketing campaigns for well over 100 Chinese companies.I have a Masters degree in Corporate Finance and a Bachelors degree in Physics, am a holder of the Sir Stephen Tallents Medal from the UK's Chartered Institute of Public Relations and am a Founding Fellow (FPRCA) of the UK's PRCA trade association for public relations professionals and a co-founder of Next 15 Group plc, listed on London's main stock market.

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Reading Tech Cluster
Reading Tech Cluster
CEO
Reading, GB
Employees
3
AeroLeads page
38 roles · 27 years

Mark Adams work experience

A career timeline built from the work history available for this profile.

Shopkeeper

Current

Reading, England, United Kingdom

Undertwok is a social media TikTok content studio set in a retail shop unit - we promote "live life under 2 kWh per day" and sell portable solar panels and batteries from www.jackery.com

Jan 2024 - Present

Ceo

Current
Honey Ventures

Beijing City, China

Apr 2019 - Present

Chair

Current

London, United Kingdom

Honey comprises a number of specialist social creative communications, marketing and branding agencies in the UK, US, Europe and China.

Nov 2014 - Present

Founding Fellow

Current

London

The PR industry's two trade bodies, the Institute of Public Relations and the Public Relations Consultants Association established a team of people to look at the impact of the internet under the direction of David Philips.

1999 - Present ~27 yrs 5 mos

Chairman

London

The Conversation Group consults global organisations on the business cases and commercial models for multichannel engagement which improve sales and cross-sell revenue, uncover cost efficiencies by integrating channels and improving customer brand preference. Established in 2007 in the USA and now headquartered in the UK.

Sep 2007 - Jul 2019

Head Of Social Strategy, Partner

Tcg.So

Reading, United Kingdom

At TCG, I consult with listed companies in the USA in motor, hotel and B2B sectors on elements of social strategy such as business case development, process development and organisation design. My personal clients have included Avis, AVG, Canon, CyberSource (Visa), Hershey, Hyatt, Iron Mountain, Merck and North Face. I have worked for a number of clients.

Jan 2008 - Dec 2015

Consultant, Social Strategy

Reading, United Kingdom

I provided advice and strategy development for HN Clients.

Oct 2014 - Oct 2015

Consultant, Social Strategy

Reading, United Kingdom

I provided advice and strategy development for Berkeley clients.

Apr 2014 - Oct 2015

Non Executive Director

London

Seeker-Industries is the maker of the Seeker product, a web monitoring tool. Seeker aims to remove the pain of data collection problems to improve the quality and trust in web data.

Jan 2013 - Dec 2013

Non Exec Director

Manchester

Founded in 2010 and based in Manchester, Moment.Us is an intelligent streaming radio and music discovery application that automatically generates the most relevant playlist for an individual, at any moment, in any location. Users can visualize their playlist and how they are connected to others through each song; capturing, sharing and reliving their most.

Jan 2013 - Dec 2013

Non Exec Director

Manchester

WhichSocial.com, is a vendor of social media ROI analytics software focusing on quantifying the impact on ROI conversions driven by social media content from Facebook, Twitter & Pinterest

Jan 2013 - Dec 2013

Co-Founder

London

Collider is the startup accelerator set up by Pembridge. By the end of 2013 when I left, it had invested £1.9m: in 9 startups in 2012 and a further 10 in 2013. The Collider format is to hook up brands with startups. The startups are coached through business planning, sales and marketing, investment presentations, fundraising, tech development and.

Jun 2012 - Dec 2013

Partner

London, United Kingdom

Non-Executive Director, Strategic Reviews, Alliances and Partnerships, Mergers and Acquisitions.

Dec 2010 - Dec 2013

Partner

London

Pembridge provides finance and growth advice for creative / internet / media Firms. Since we formed in 2001, we have provided advice to over 350 firms and invested in 12.

Oct 2001 - Dec 2010

Non Executive Director

Dublin, Ireland

Betapond is the company behind StitcherAds, a suite of Facebook performance marketing tools for online retailers. Betapond initially became Europe’s most established provider of Facebook technology solutions for global brands in retail, consumer goods and tourism. It raised €2 million in 2013 in a round led by The Ulster Bank Diageo Venture Fund, managed.

May 2012 - Jul 2013

Consultant And Non Exec Chair

London

Web Liquid was a digital agency with offices in London and New York, which combined analytics and advertising agency expertise. I served as adviser and Chair helping the firm with strategy and valuation, corporate finance and M&A activity most notably through merging its own and its subsidiary operations with the US firm NetX to form House of Kaizen..

Dec 2008 - Dec 2012

Non Exec Chairman

London

Trillium is an independent, corporate finance advisory firm headquartered in London. I joined the Board as Pembridge invested in 2008. Trillium advises domestic and international companies and private equity firms operating in the digital media, information and communications sectors on mergers, acquisitions, disposals, partnerships and fundraisings with.

May 2008 - Dec 2012

Consultant And Non Exec Director

Cambridge

Omobono is a UK-based B2B digital agency concentrating on digital brand engagement for large corporates and government. I was honoured to have assisted Omobono progress in their deserved potential over five years. Also led global Social Media Strategy Development projects for their clients, Accenture, Swiss Re, Bird & Bird and Syngenta, with Business Case.

May 2007 - Dec 2012

Co-Founder And Member

The Pembridge Fund

London

The Pembridge Fund was a Private Investment Club, bringing together high net worth individuals and sophisticated investors to review investment opportunities in the creative, digital and media sector. The Fund comprised the Extreme Service Fund, the Agency Growth Fund and the Pembridge No 1 Fund and each specialism reviews 6 firms each quarter for.

Nov 2005 - Jun 2012

Founder And Chair Of Trustees

Citizens Online

Swindon, UK

Citizens Online was set up with John Fisher as CEO as a charitable organisation to bridge the looming "digital divide", to help secure access for deprived communities to the net, to new technology and the skills and confidence to put them to good use. The organisation grew to a staff of 20, raised over £5m, and ran over 30 projects through the UK and.

2001 - Mar 2012

Developer Api Consultant

Developer Relations, Developer Engagement Services

Dec 2010 - Jun 2011

Chairman

London, United Kingdom

Loewy Group was a UK-based design-led marketing and communications consultancy representing global clients, comprising some of the UK's most respected design companies: Seymour Powell, Williams Murray Hamm and Epoch, as well as the PR firms Rainier, Mantra and BMH in addition to strategy consultancies Branded and Brandpool and the amazing communications.

Dec 2006 - Dec 2009

Co-Founder

Denefield Enterprises Ltd

The company was set up to support business enterprise within Denefield School, a 1,200-student state secondary school in Reading. Through Denefield Enterprises, we created Inschool Media Ltd (selling commercial sponsorship), Inschool Shop Ltd (a small retail outlet chain in 5 schools) and schooltrip.com (an online trip booking system). Each enterprise.

Jun 2001 - May 2008

Governor

Reading

As part of a Government initiative to promote enterprise in schools, I was asked to act as "Entrepreneur in Residence" at Denefield School in Reading. I was asked also to act as Governor at the school, promoting enterprise. I was member of the Finance Committee, the Personnel Committee and the Premises Committee during my 7-year tenure. The Governors.

2001 - 2008 ~7 yrs

Chairman

London, United Kingdom

Northbank Communications was a marketing consultancy specialising in life sciences, biotech and pharma. It came about by the merger of Charles Consulting, headed by Sue Charles, and SMTP, headed by Peter Colley. Pembridge had actively sought out an investment in this area and invested. I chaired the firm from investment until the sales process began in.

May 2002 - Aug 2007

Investor

Milton Keynes, United Kingdom

A UK-based media evaluation and measurement Firm, combining social media with offline media analysis using a rigorous academic methodology.

2001 - Jan 2007

Chairman And Board Member

Bill Jones, one of the two founders of UK PR agency, Lexis, asked me to chair the board in 2001 as the Board considered future directions. Within a year, the founders had sold the firm to an MBO management team lead by Hugh Birley and inspired in no small way by the ambitious young Margot Raggett, who went on to become CEO. Pembridge invested at the time.

Mar 2001 - Feb 2006

Co-Founder And Chair

Xprl.Org

The xprl.org organisation was set up to provide a forum for PR companies, their clients, news organisations and others to discuss and agree standards for tagging so that simple XML schemas could be used to facilitate Web 2.0 data exchange. We pushed uphill for years with many deaf ears and raised eyebrows. I think the number of afficionados is still less.

Oct 2001 - Jun 2005

Director

Corsham was a TV / film production company formed in the UK by Oscar-winning Gary Kurtz (producer of American Graffiti, Star Wars, The Empire Strikes Back and Dark Crystal, among many others), Richard Bazley (lead animator on Disney’s Hercules and Pocahontas, as well as Osmosis Jones and The Iron Giant), and Alastair Swinnerton (co-creator of The.

Sep 2003 - Mar 2005

Founder

Media Report Now Part Of Precise Media

Reading

The company read newspapers and wrote summaries of tech stories for clients - we pioneered scanning and optical character recognition, did lots of work using software to impute sense from text and had visions of spewing selected content out to corporate clients through Twitter. Consulted to Microsoft, OpenWave, Global Crossing, IBM and others on.

Jun 1998 - Mar 2001

Founder And First Editor

.Exe Magazine

.EXE Magazine was the UK software developers' magazine, inspired by Dr Dobbs, PC Tech Journal and the C Users Group Newsletter. Blessed with loyal readers, some great design (thanks Kate) and some great (now even legendary) editors and writers - Schifreen, Watts, O'Brien, Mery and Saran, and the deceased and sadly missed Hobbit Coward who got his first.

Sep 1986 - Aug 2000

Co-Founder

Next 15 Group Plc

London, United Kingdom

Next 15 Group plc is the £500m growth consultancy, which I co-founded with Tom Lewis in 1981 as Text 100. Listed on the UK's Ofex stock market in 1997, then the UK's main market in 1999, Next 15 was created to look after new companies we launched such as Bite, August.One, Joe Public Relations, Evus and others. Next 15 owns the communications brands.

Jun 1981 - Nov 1999

Co-Founder

Tom Lewis and I met at Interco in 1980 and left there in 1981 to form Text 100 - I was 21 and he was 26. Tom brought in early clients and I refined my appalling writing skills. In 1982 Steve Ballmer and his two UK Microsoft staffers hired us and we launched Microsoft in Europe that year. I advised many global tech firms since then at Text 100: DEC, Micro.

Jun 1981 - Jun 1999

Director, Europe

I moved out with my family to Lenggries in Bavaria, Germany, and established operations for Text 100 in Munich. From there, we opened offices in The Netherlands (Corien Niezing), Italy (Daniele Ianotti), Spain (Sue Smith), Sweden (Viv Wilson) and managed the office in France (Patrick Frison-Roche).

Oct 1991 - Jun 1996

Technical Writer

Interco was my first job after Uni. It was a "technology marketing agency" when there wasn't yet much tech at all. The firm was a genuine pioneer in helping tech firms communicate to their markets and I was lucky enough to start as a geek/technical writer churning out technical articles on semiconductors, computers and software working for Interco's.

Jul 1980 - Jun 1981

Founder, Ceo And Chief Pilot

Lion International Mainland Airways (Lima)

Hemel Hempstead, United Kingdom

I set LIMA up because I thought my Dad's IBM business cards were great, I loved aeroplanes and I wanted my own business cards. I hand-drew a dynamic logo in 8 rectangles on A4 paper and duplicated using carbon paper before cutting out with scissors and distributing to, most notably, Miss Mulkerrins, my second-year comprehensive school English teacher. I.

May 1972 - Jul 1972
2 education records

Mark Adams education

Msc, Masters In Finance

Activities and Societies: Of all the corporate finance disciplines, got the best grades in the Foundations of Finance, Enterprise and.

Bsc, Physics

Activities and Societies: Last year specialism in Semiconductors, Quantum Mechanics and Laser Optics. Final year project Frequency.

FAQ

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Quick answers generated from the profile data available on this page.

What company does Mark Adams work for?

Mark Adams works for Reading Tech Cluster.

What is Mark Adams's role at Reading Tech Cluster?

Mark Adams is listed as CEO at Reading Tech Cluster.

Where is Mark Adams based?

Mark Adams is based in Reading, England, United Kingdom while working with Reading Tech Cluster.

What companies has Mark Adams worked for?

Mark Adams has worked for Reading Tech Cluster, Undertwok, Honey Ventures, The Honey Partnership, and Prca And Cipr Internet Commission.

How can I contact Mark Adams?

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What schools did Mark Adams attend?

Mark Adams holds Msc, Masters In Finance from London Business School.

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