Mark Adams's Location
Reading, England, United Kingdom, United Kingdom
About Mark Adams
I am CEO of Honey Ventures, the holding company of social media and livestreaming marketing companies in Shenzhen, London and Amsterdam. I co-founded Honey in 2014 and am based principally between Shenzhen in China and London in UK. For 2024, I am spending my time mostly building a retail unit, Undertwok, to demonstrate the power of social media communications and marketing to build a business. (The business sells portable solar panels and batteries). I am HubSpot Certified and certified in Impact Measurement and Management of the UN Sustainable Development Goals and lead all comms programmes through this lens. My background includes advising on some 40 M&A deals, and acting as Board member or advisor to some 20 companies. I have personally worked on social, brand, PR and marketing strategy for Accenture, Alibaba.com and Alibaba Cloud, Amazon, Avis, Bird & Bird, ByteDance (TikTok), Canon, China Unicom, Cheetah Mobile, Cisco, cctv.com/CNTV, CyberSource, European Society for Cardiology, Fruugo, Gartner/Dataquest, HBOS, Hershey, Hikvision, HP, Huawei, Hyatt, Hyundai, Insta360, Intel, Iron Mountain, Jackery, Ling Technology, LexisNexis, Merck, Microsoft, The North Face, OPPO, PwC, RAC, SecurEnvoy, Sony, Swiss Re, Syngenta, Tasly, TP-Link, Tradedoubler, VIPKid, Visa and Xerox. In total, I have worked on brand, sales and marketing campaigns for well over 100 Chinese companies.I have a Masters degree in Corporate Finance and a Bachelors degree in Physics, am a holder of the Sir Stephen Tallents Medal from the UK's Chartered Institute of Public Relations and am a Founding Fellow (FPRCA) of the UK's PRCA trade association for public relations professionals and a co-founder of Next 15 Group plc, listed on London's main stock market.
Mark Adams's Current Company Details
Mark Adams Work Experience Details
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CeoReading Tech ClusterReading, Gb
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ShopkeeperUndertwok Jan 2024 - PresentReading, England, United KingdomUndertwok is a social media TikTok content studio set in a retail shop unit - we promote "live life under 2 kWh per day" and sell portable solar panels and batteries from www.jackery.com -
CeoHoney Ventures Apr 2019 - PresentBeijing City, China
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ChairThe Honey Partnership Nov 2014 - PresentLondon, United KingdomHoney comprises a number of specialist social creative communications, marketing and branding agencies in the UK, US, Europe and China. -
Founding FellowPrca And Cipr Internet Commission 1999 - PresentLondonThe PR industry's two trade bodies, the Institute of Public Relations and the Public Relations Consultants Association established a team of people to look at the impact of the internet under the direction of David Philips. -
ChairMoli Communications Jul 2018 - Jul 2019London, United Kingdom -
ChairmanThe Conversation Group Sep 2007 - Jul 2019LondonThe Conversation Group consults global organisations on the business cases and commercial models for multichannel engagement which improve sales and cross-sell revenue, uncover cost efficiencies by integrating channels and improving customer brand preference. Established in 2007 in the USA and now headquartered in the UK. -
Head Of Social Strategy, PartnerTcg.So Jan 2008 - Dec 2015Reading, United KingdomAt TCG, I consult with listed companies in the USA in motor, hotel and B2B sectors on elements of social strategy such as business case development, process development and organisation design. My personal clients have included Avis, AVG, Canon, CyberSource (Visa), Hershey, Hyatt, Iron Mountain, Merck and North Face. I have worked for a number of clients in China, including the digital division of a state broadcaster, working on global social strategies. Work in China continues to play a large role in TCG's services.
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Consultant, Social StrategyHn Marketing Ltd Oct 2014 - Oct 2015Reading, United KingdomI provided advice and strategy development for HN Clients. -
Consultant, Social StrategyBerkeley Pr Apr 2014 - Oct 2015Reading, United KingdomI provided advice and strategy development for Berkeley clients. -
Non Executive DirectorSeeker Industries Jan 2013 - Dec 2013LondonSeeker-Industries is the maker of the Seeker product, a web monitoring tool. Seeker aims to remove the pain of data collection problems to improve the quality and trust in web data. -
Non Exec DirectorMoment.Us Jan 2013 - Dec 2013ManchesterFounded in 2010 and based in Manchester, Moment.Us is an intelligent streaming radio and music discovery application that automatically generates the most relevant playlist for an individual, at any moment, in any location. Users can visualize their playlist and how they are connected to others through each song; capturing, sharing and reliving their most significant music moments together. -
Non Exec DirectorWhichsocial.Com Jan 2013 - Dec 2013ManchesterWhichSocial.com, is a vendor of social media ROI analytics software focusing on quantifying the impact on ROI conversions driven by social media content from Facebook, Twitter & Pinterest -
Co-FounderCollider.Io Jun 2012 - Dec 2013LondonCollider is the startup accelerator set up by Pembridge. By the end of 2013 when I left, it had invested £1.9m: in 9 startups in 2012 and a further 10 in 2013. The Collider format is to hook up brands with startups. The startups are coached through business planning, sales and marketing, investment presentations, fundraising, tech development and recruitment. Participating brands include Bauer Media, BBC Wordwide, Betfred, Diageo, Haymarket Publishing, Late Rooms, The National Lottery, Reevoo, Unruly Media, Unilever and William Hill. In addition to acting as mentor and Board Director, I was involved with fundraising and all transactions, legal agreements and investor agreements. -
PartnerPembridge Partnership Ltd Dec 2010 - Dec 2013London, United KingdomNon-Executive Director, Strategic Reviews, Alliances and Partnerships, Mergers and Acquisitions. -
PartnerPembridge Partners Llp Oct 2001 - Dec 2010LondonPembridge provides finance and growth advice for creative / internet / media Firms. Since we formed in 2001, we have provided advice to over 350 firms and invested in 12.
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Non Executive DirectorBetapond May 2012 - Jul 2013Dublin, IrelandBetapond is the company behind StitcherAds, a suite of Facebook performance marketing tools for online retailers. Betapond initially became Europe’s most established provider of Facebook technology solutions for global brands in retail, consumer goods and tourism. It raised €2 million in 2013 in a round led by The Ulster Bank Diageo Venture Fund, managed by Investec Ventures. Delta Partners and Irrus Investments also participated in the round. It raised €1.15m in 2011 from the Bank of Ireland Start-up and Emerging Sectors Equity Fund, managed by Delta Partners, Irrus Investments and Enterprise Ireland.Betapond is headquartered in Waterford, Ireland with offices in London, Dublin and San Jose. -
Consultant And Non Exec ChairHouse Of Kaizen (Formerly Web Liquid) Dec 2008 - Dec 2012LondonWeb Liquid was a digital agency with offices in London and New York, which combined analytics and advertising agency expertise. I served as adviser and Chair helping the firm with strategy and valuation, corporate finance and M&A activity most notably through merging its own and its subsidiary operations with the US firm NetX to form House of Kaizen. “Kaizen” means "continual improvement". HoK focuses on multi-channel digital performance marketing. It has offices in London, New York & Lagos. It provides media and creative services and strategic data driven consulting. -
Non Exec ChairmanTrillium Partners Limited May 2008 - Dec 2012LondonTrillium is an independent, corporate finance advisory firm headquartered in London. I joined the Board as Pembridge invested in 2008. Trillium advises domestic and international companies and private equity firms operating in the digital media, information and communications sectors on mergers, acquisitions, disposals, partnerships and fundraisings with notable deals being the sale of Hodder Education’s Heath Sciences and Higher Education portfolios, Centaur’s acquisitions of Econsultancy and Profile Group, and the sales of ChannelFlip Media to Shine and Continuum to Bloomsbury. -
Consultant And Non Exec DirectorOmobono May 2007 - Dec 2012CambridgeOmobono is a UK-based B2B digital agency concentrating on digital brand engagement for large corporates and government. I was honoured to have assisted Omobono progress in their deserved potential over five years. Also led global Social Media Strategy Development projects for their clients, Accenture, Swiss Re, Bird & Bird and Syngenta, with Business Case, Governance and Compliance specialisms. -
Co-Founder And MemberThe Pembridge Fund Nov 2005 - Jun 2012LondonThe Pembridge Fund was a Private Investment Club, bringing together high net worth individuals and sophisticated investors to review investment opportunities in the creative, digital and media sector. The Fund comprised the Extreme Service Fund, the Agency Growth Fund and the Pembridge No 1 Fund and each specialism reviews 6 firms each quarter for investment.
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Founder And Chair Of TrusteesCitizens Online 2001 - Mar 2012Swindon, UkCitizens Online was set up with John Fisher as CEO as a charitable organisation to bridge the looming "digital divide", to help secure access for deprived communities to the net, to new technology and the skills and confidence to put them to good use. The organisation grew to a staff of 20, raised over £5m, and ran over 30 projects through the UK and directly assisted 130,000 individuals in one-to-one workshops, support sessions and other interventions. I stepped down as Chair and Trustee in March 2012.
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Developer Api ConsultantOpen-First Dec 2010 - Jun 2011Developer Relations, Developer Engagement Services -
ChairmanLoewy Group Dec 2006 - Dec 2009London, United KingdomLoewy Group was a UK-based design-led marketing and communications consultancy representing global clients, comprising some of the UK's most respected design companies: Seymour Powell, Williams Murray Hamm and Epoch, as well as the PR firms Rainier, Mantra and BMH in addition to strategy consultancies Branded and Brandpool and the amazing communications firm, "The Team". Built by Bryan Wilsher and the amazing Charlie Hoult, I joined as Chair following Luke Johnson's departure in 2006, overseeing a £16m fundraise, major organisational restructure and acquisitions, ending with a new CEO, Iain Johnston taking the reins in 2008 and a further £20m equity raise in December 2009. -
Co-FounderDenefield Enterprises Ltd Jun 2001 - May 2008The company was set up to support business enterprise within Denefield School, a 1,200-student state secondary school in Reading. Through Denefield Enterprises, we created Inschool Media Ltd (selling commercial sponsorship), Inschool Shop Ltd (a small retail outlet chain in 5 schools) and schooltrip.com (an online trip booking system). Each enterprise attracted some astonishing leaders (Layla Rea, Pete Doyle, Britt Bjørø West and Karen Lewis) and achieved some astonishing successes, but in general terms we were unable to achieve sustainability and folded the enterprises back into their schools. We raised £1m for schooltrip.com which was then sold to EduMan Ltd.
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GovernorDenefield School 2001 - 2008ReadingAs part of a Government initiative to promote enterprise in schools, I was asked to act as "Entrepreneur in Residence" at Denefield School in Reading. I was asked also to act as Governor at the school, promoting enterprise. I was member of the Finance Committee, the Personnel Committee and the Premises Committee during my 7-year tenure. The Governors formed "Denefield Enterprises" as a trading company to pursue various ideas. -
ChairmanNorthbank Comunications, Then College Hill Life Sciences And Then Instinctif Partners May 2002 - Aug 2007London, United KingdomNorthbank Communications was a marketing consultancy specialising in life sciences, biotech and pharma. It came about by the merger of Charles Consulting, headed by Sue Charles, and SMTP, headed by Peter Colley. Pembridge had actively sought out an investment in this area and invested. I chaired the firm from investment until the sales process began in 2007, ending with a sale of the firm to College Hill in October of that year to become College Hill Life Sciences, subsequently renamed as Instinctif Partners. -
InvestorMedia Measurement Ltd 2001 - Jan 2007Milton Keynes, United KingdomA UK-based media evaluation and measurement Firm, combining social media with offline media analysis using a rigorous academic methodology. -
Chairman And Board MemberLexis Pr Mar 2001 - Feb 2006Bill Jones, one of the two founders of UK PR agency, Lexis, asked me to chair the board in 2001 as the Board considered future directions. Within a year, the founders had sold the firm to an MBO management team lead by Hugh Birley and inspired in no small way by the ambitious young Margot Raggett, who went on to become CEO. Pembridge invested at the time of the MBO and worked with the management team through to a trade sale some four years later. -
Co-Founder And ChairXprl.Org Oct 2001 - Jun 2005The xprl.org organisation was set up to provide a forum for PR companies, their clients, news organisations and others to discuss and agree standards for tagging so that simple XML schemas could be used to facilitate Web 2.0 data exchange. We pushed uphill for years with many deaf ears and raised eyebrows. I think the number of afficionados is still less than 100. But we were right to start this - someone needs to finish the job, but standard-setting is not for the faint hearted. Mike Granatt took the Chairman's role in 2007.
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DirectorCorsham Entertainment Sep 2003 - Mar 2005Corsham was a TV / film production company formed in the UK by Oscar-winning Gary Kurtz (producer of American Graffiti, Star Wars, The Empire Strikes Back and Dark Crystal, among many others), Richard Bazley (lead animator on Disney’s Hercules and Pocahontas, as well as Osmosis Jones and The Iron Giant), and Alastair Swinnerton (co-creator of The Baskervilles and Lego’s Bionicles). We managed not only to get the childrens' animated film "The Tale of Jack Frost" on to BBC at Christmas 2004, but also to the No 1 slot in the children's ratings and on to a BAFTA nomination. -
FounderMedia Report Now Part Of Precise Media Jun 1998 - Mar 2001ReadingThe company read newspapers and wrote summaries of tech stories for clients - we pioneered scanning and optical character recognition, did lots of work using software to impute sense from text and had visions of spewing selected content out to corporate clients through Twitter. Consulted to Microsoft, OpenWave, Global Crossing, IBM and others on measurement and evaluation. Ahead of its time in this, and other aspirations. Huge investment in technology and personnel and a commercial failure until sold in an MBO, which then sold on to UK firm Precise.
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Founder And First Editor.Exe Magazine Sep 1986 - Aug 2000.EXE Magazine was the UK software developers' magazine, inspired by Dr Dobbs, PC Tech Journal and the C Users Group Newsletter. Blessed with loyal readers, some great design (thanks Kate) and some great (now even legendary) editors and writers - Schifreen, Watts, O'Brien, Mery and Saran, and the deceased and sadly missed Hobbit Coward who got his first ever job with the mag. Sold to Centaur in 1992 and then on to Dr Dobbs itself in 2000.
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Co-FounderNext 15 Group Plc Jun 1981 - Nov 1999London, United KingdomNext 15 Group plc is the £500m growth consultancy, which I co-founded with Tom Lewis in 1981 as Text 100. Listed on the UK's Ofex stock market in 1997, then the UK's main market in 1999, Next 15 was created to look after new companies we launched such as Bite, August.One, Joe Public Relations, Evus and others. Next 15 owns the communications brands Savanta, Plinc, elvis, M Booth, Bynd, MHP Group, House 337, Publitek, Nectar, Outcast, activate, Agent3, encore, SMG, Mach 49, Archetype, The Blueshirt Group and Palladium, among others.
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Co-FounderText 100 Jun 1981 - Jun 1999Tom Lewis and I met at Interco in 1980 and left there in 1981 to form Text 100 - I was 21 and he was 26. Tom brought in early clients and I refined my appalling writing skills. In 1982 Steve Ballmer and his two UK Microsoft staffers hired us and we launched Microsoft in Europe that year. I advised many global tech firms since then at Text 100: DEC, Micro Focus, Intel, Cisco, Dell, Gateway, Amazon, 3Com, Xerox, HP to name but some. -
Director, EuropeText 100 Oct 1991 - Jun 1996I moved out with my family to Lenggries in Bavaria, Germany, and established operations for Text 100 in Munich. From there, we opened offices in The Netherlands (Corien Niezing), Italy (Daniele Ianotti), Spain (Sue Smith), Sweden (Viv Wilson) and managed the office in France (Patrick Frison-Roche).
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Technical WriterInterco Which Then Sold To Hill+Knowlton Strategies Jul 1980 - Jun 1981Interco was my first job after Uni. It was a "technology marketing agency" when there wasn't yet much tech at all. The firm was a genuine pioneer in helping tech firms communicate to their markets and I was lucky enough to start as a geek/technical writer churning out technical articles on semiconductors, computers and software working for Interco's clients NatSemi, Texas Instruments, Modata, LSI Data, Eurocom, Data General and other firms which no longer exist. A young Tom Lewis interviewed me for the job - and was not too impressed - and left the firm with me less than a year later to set up Text 100. All this a year before Interco sold to Hill+Knowlton. -
Founder, Ceo And Chief PilotLion International Mainland Airways (Lima) May 1972 - Jul 1972Hemel Hempstead, United KingdomI set LIMA up because I thought my Dad's IBM business cards were great, I loved aeroplanes and I wanted my own business cards. I hand-drew a dynamic logo in 8 rectangles on A4 paper and duplicated using carbon paper before cutting out with scissors and distributing to, most notably, Miss Mulkerrins, my second-year comprehensive school English teacher. I never got beyond the business cards, but achieved the goal of making me feel cool at age 12 and, as a by-product, everyone else thinking I wasn't.
Mark Adams Education Details
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Masters In Finance -
Physics
Frequently Asked Questions about Mark Adams
What company does Mark Adams work for?
Mark Adams works for Reading Tech Cluster
What is Mark Adams's role at the current company?
Mark Adams's current role is CEO.
What schools did Mark Adams attend?
Mark Adams attended London Business School, University Of Reading.
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Mark Adams
Director Bpi Consultancy Ltd | Director Food Adventure Social Enterprise Ltd | Owner Adams Web Services |Greater Cardiff Area2gomez.org.uk, bpigroup.co.uk -
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Mark Adams
Linkedin Top Voice - Entrepreneurship: Times Top 100 People In Britain: Guardian Star Of Tech City: Evening Standard Most Influential Londoner: Keynote Speaker, Failed Dj.London -
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Mark Adams
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