Mark Jackson Email & Phone Number

Hendersonville, North Carolina, United States

Hendersonville, North Carolina, United States

• Overseeing web product strategy, development, and maintenance for one of the 25 largest NGO’s in the country.
• Provide leadership in product development, user research and engineering improvement of the company website.
• Performing a full stack redesign and rebuild of the company website and navigation; casting vision for an improved user experience, product innovation, and competitive technical performance.
• Perform management duties, mentoring and delegating to product strategy, product management, and user experience team members.
• Report to and collaborate with executive leadership on product objectives and measurable key results.

Orlando, Florida Area

• Performed cross-functional, technical training and coaching on user needs optimization and personalization research practices as subject matter leader.
• Developed and executed product testing across multiple internal properties and led end-user-focused product strategy.
• Consulted business-wide on product performance and user experience which resulted in over $3M+ of annual growth.

Orlando, Florida

• Led the production teams in ideation, execution, and reporting of all audio and video content, expanding our end user reach by 15%.
• Developed and maintained relationships with contractors, partners, and talent; managing end-to-end communications, resourcing, and development.
• Contributed in the ideating and development of new content; building sets, establishing roadmaps, budget setting, and creation.

Longwood, FL

• Led the marketing department and was responsible for developing and executing marketing strategies for nationwide programs, expanding company reach, and lead generation.
• Worked with executive leadership on vision casting, developed daily sprint meetings, and implemented project management products to improve work visibility and tracking.
• Spearheaded a company rebrand and product redesign, which resulted in expanding our major partnerships by 40%.

Longwood, Florida, United States

• Expanded the brand awareness, fundraising, and engagement through social media, advertising, ad space, and email campaigns.
• Managed user engagement with a focus on audience acquisition, retention, segmentation, contact strategy, and forecasting.
• Pioneered photo and video strategy to improve brand recognition, audience engagement, and mission education.

Winter Park, Florida

• Streamlined development efficiencies by innovating marketing strategies, improved reporting, and A/B testing to determine market and end user needs.
• Worked with cross-functional teams in the development and execution of marketing campaigns.
• Measured performance of marketing activity with KPI's including deliverability, open, click, revenue contribution at campaign level and presented to senior leadership.

Orlando, Florida Area

• Leveraged SEO, online advertising, and web analytics tools to evaluate and improve reach.
• Developed and executed social media strategies designed to boost awareness, product education, and audience retention.
• Reached both offline and online consumers by designing multi-pronged marketing campaigns.

Orlando, Florida, United States

• Designed UX/UI components and worked alongside developers on updates and migration.
• Collaboratively identified and designed new features to enhance user engagement and satisfaction.
• Creation and curation of content for development of Bible software (Glo Bible).