Mark Byers Email & Phone Number

Overland Park, Kansas, Us

Leads the Marketing team at FireMon overseeing all aspects of marketing including events, campaigns, digital, product marketing, and brand communications to build awareness, create demand, and influence sales opportunities.

Overland Park, Kansas, Us

Rebuilt and transformed product marketing at a company that founded the firewall policy management category over 20 years ago. Was responsible for messaging, use case development, customer advocacy, marketing content, product/program launches, sales enablement, and analyst/public relations.

Tel Aviv, Il

Led product marketing for enterprise and customer IAM solutions including low-code identity and fraud detection orchestration, risk-based authentication, call center user validation, and passwordless web/device login.

Offered end-to-end traditional and digital marketing to technology-based startups, and product marketing for mid-sized and enterprise clients. Services include integrated marketing campaign and program management, messaging, buyer's journey-based demand-generation, SEO, SEM, email, social, content creation, and sales enablement tools.

Sunnyvale, Ca, Us

Led marketing for Fortinet’s Web Application Security Solution that consisted of hardware, software, and SaaS-based web application firewalls, CASB, application delivery controllers, and DDoS products. Provided traditional and digital integrated marketing campaigns, product positioning/messaging, content authoring, and sales enablement tools for internal sales teams and reseller partners.

Led marketing and product management for company. Developed and implemented new branding targeted at enterprise customers. Created and maintained all collateral and sales enablement tools. Managed Google Adwords, email, social media, and other lead generation programs. Led Drupal CMS‐based website project to replace public and customer support sites. Coordinated Gartner efforts leading to inclusion in the 2012 Magic Quadrant for ADCs. Managed third‐party PR, creative, video production, and web development vendors.