Mark Baker Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Auckland, New Zealand

Consulting, Sales & Account Management• Selling data and consultancy packages for services provided by IIS.• Business planning & sales strategy development for clients.• Consulting to retailers and suppliers in FMCG, General Merchandise and Electronics.• Maximising use of trade spend and ROI for promotional activity.• Evaluation of price elasticity vs. other promotional mechanisms.

Auckland, New Zealand

Account Manager to Progressive Enterprises for Fresh Direct Organic Produce SalesResponsible for promotional planning, ranging, total organic product sourcing.• Overall responsibility for the organics category for Freshdirect LTD. • Strategic planning development and implementation.• Overall management of strategies in-order to maximise Freshdirect returns, whilst maintaining sustainable returns to growers.• Development of Marketing Plans, Promotional Calendars and Seasonal Management of range to grow sales and margin.• Analysis of markets, sales, trends and competitors to highlight opportunities and minimise risks.• Continuous negotiation of pricing and net returns to growers providing a satisfactory result for PEL and growers, whilst maximising Fresh Directs net returns.

Auckland, New Zealand

Key Account Manager to Progressive Enterprises for Freshmax conventional apple and pear produce salesResponsible for promotional planning, ranging, and product sourcing.• Overall responsibility for the $8.2m North Island Pip Fruit category for Freshmax NZ LTD. • Strategic planning development and implementation, with key input into the introduction of category management principles into Freshmax NZ LTD.• Overall management of strategies in-order to maximise Freshmax returns, whilst maintaining sustainable returns to Pip-fruit growers.• Development of Marketing Plans, Promotional Calendars and Seasonal Management of range to grow sales and margin.• Analysis of markets, sales, trends and competitors to highlight opportunities and minimise risks.• Development and improvement of category management principles as a “new” way of doing business for Freshmax.• Continuous negotiation of pricing and net returns to growers providing a satisfactory result for PEL and growers, whilst maximising Freshmax’s net returns.• Manage support staff ensuring performance and efficiencies are maximised.• Ongoing category management tasks – promotional planning, promotional stock estimates and supplier negotiations.Key Successes: Increased sales from $7.1m, 2010 Calendar year to $8.2m 2011 Calendar year, with gross margin increased by 18.9%.  Introduced and implemented consistent and focused Category Review Presentation Standards.  Analysis of sales and market data to plan and develop range and promotional activity to drive sales growth. Developed Key Performance indicators for the Pip-fruit category based on service levels into Progressive Enterprises LTD – availability / rejections / DIFOT. Freshmax positioned itself to be the lead supplier in the development of marketing material. Provided focus for Freshmax to be a service provider, in addition to a product supplier, as a way to add value and provide differentiation from our competitors.

Auckland, New Zealand

Reporting to the Fresh Food’s Merchandising Manager. This role is responsible for the management of the Butchery Department for “The Warehouse Extra” format stores.• Strategic planning for the meat category and key input into Fresh Department strategic directions / plans.• Overall management of strategies in order to maximise the butchery department with turnover of $3m+ p.a. in three The Warehouse Extra Format Stores.• Development of Marketing Plans, Promotional Calendars and Seasonal Management of range to grow sales and margin.• Analysis of markets, sales, trends and competitors to highlight opportunities and minimise risks.• Implementation of new business opportunities in order to grow the business.• Provide training and product knowledge to staff as new products introduced and as part of continuous up-skilling.• Development and improvement of Centralised supply with Shelf Ready, Gas Flushed transit packs of product.• Negotiate contracts, prices and delivery schedules with suppliers to ensure optimum product ranging and buying terms.• Manage support staff ensuring performance and efficiencies are maximised.• Ongoing category management tasks – promotional planning, promotional stock estimates, supplier negotiations.Key Successes: Developed, planned and implemented promotional plans that increased sales 40% up year on year for 3 full stores. Used Centralised processing facility and Tri-gas Flushed Transit Pack system for shelf life extension and consistency of quality – new business development. Analysis of sales and market data to plan and develop range and promotional activity to drive sales growth. Implemented communication process and training that reduced shrink by 50% in the past year. Introduced Market Street Butchery Brand to Beef and Lamb allowing potential progression to Multi-tiered marketing of meat products. Key member of a team that delivers greater than typical supermarket sales mix.

Auckland, New Zealand

"Extra" Format Store Set Up.Impulse Unit Installation - "Wrigley" and "The Warehouse" joint project.

Auckland, New Zealand

Bachelor Of Commerce (B.Com.), Marketing

Education record