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Mark helps brands make deeper connections with customers and stakeholders. His work, both individually and by collaborating with creative and media teams, has built awareness, trial, sales and advocacy for numerous brands, including packaged goods, retail, business-to-business, government agencies, architecture/design, higher education and nonprofits. Skills:Writing, content and photography; branding and identity; communications strategy, planning and management; sponsorships and partnerships; public relations strategy, publicity, news and feature writing, news media training; thought leadership.Specialties:• Former journalist, creating content from a storytelling perspective.• Self-starter, quick learner of brands and points of differentiation.• Views brand challenges and opportunities both strategically and creatively.• Maximizes brand presence with integrated sponsorships and media programs.• Guides communications strategy from a media-agnostic point of view.• Understands and supports good creative.
Mark Klein Content
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FounderMark Klein Content Jul 2012 - PresentHouston, Texas, United StatesWe help build awareness, trial, sales and advocacy for all kinds of brands, including business-to-business, retail, manufacturing, packaged goods, government agency, architecture, higher education and nonprofit. Writing and content; public relations, news releases, news outreach, newsletters, presentations and more; advertising, brand identity and brand destination; thought leadership; broadcast business affairs management; and photography.
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PresidentCentral Northwest Super Neighborhood Council Oct 2010 - PresentHouston, Texas AreaThe nonprofit Central Northwest Super Neighborhood Council (SN 12) serves as a forum for thousands of residents and numerous civic associations, schools, business and churches to work together to identify, plan for and address the needs and concerns of their community.
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Public Relations & Brand Management9Th Wonder (Formerly Fkm; See Fkm Section For Work) Jul 2012 - Mar 2022Houston, Texas Areawww.9thwonder.com
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Chairman Emeritus, Board Of DirectorsCoastal Prairie Conservancy, Formerly Katy Prairie Conservancy May 1997 - Dec 2021Houston, Texas AreaThe Coastal Prairie Conservancy (CPC) has helped protect more than 30,000 acres of coastal prairie lands just outside burgeoning Houston. We work to preserve the rapidly diminishing and ecologically important Katy Prairie for multiple uses: native species preservation, child and adult education, birding, downstream urban flood control, hunting, rice farming and ranching. Let's keep Texas' coastal prairie "Flat Out Wonderful." Donate today at coastalprairieconservancy.org.
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Vp / Brand Development Supervisor / Brand ManagementFkm Aug 1993 - Jun 2012Houston, Texas AreaSelect accomplishments:* Directed an account planning process that developed and launched a new positioning and campaign for a 50-year-old institution seeking more brand affinity.* Helped revive a super-regional retailer's faltering comp sales and garner a 9% annual increase, stealing share from the top competitor while spending far fewer media dollars. * Directed a plan to increase consumer cross-shopping from a client's major competitor.* Created a sponsorship in tandem with FKM's media team to provide major televised visibility in stock car racing -- without the high cost of sponsoring a racing team.* Helped turned a typical retail sales promotion into a brand differentiating strategy.* Guided advertising strategy that helped invigorate a stagnant regional packaged goods brand.* Managed a successful advocacy campaign for a major broadcast network's affiliates in Houston, NYC, LA and Raleigh.* Managed a public relations program for a B2B brand that -- in concert with a brand advertising strategy -- helped contribute to a 20% growth in the client's dealer network over two years.* Successfully helped launched an affinity program for a B2B client, one of the first in its industry.* Successfully helped launch a product extension to help a regional brand overcome stagnant growth.* Developed and secured a cost-effective sponsorship for a beverage brand that extended well beyond typical sponsorships to blunt competitive pressure from its top competitor. -
News DirectorCoakley Heagerty 1989 - 1993San Francisco Bay AreaSan Jose-based Coakley Heagerty (now HyperRelevance) is the longest thriving marketing communications firm in Silicon Valley. Handled public relations programs for homebuilders, government agencies and others. Developed crisis management programs and conducted media training seminars for brands facing controversy. Clients included The Santa Clara County Social Services Agency, Standard Pacific, The William Lyon Company, Shea Homes and Florsheim Homes.Select accomplishments:* Developed and conducted a media training program for a large state agency dealing with controversially charged issues.* Secured ongoing publicity for one of Northern California's largest master planned communities.www.coakleyheagerty.com
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Account ExecutiveG+A Communications 1989 - 1990Greater New York City AreaG+A carved out a reputation as a business-to-business public relations and media relations expert based in NYC. Client work included Phillips 66 high-tech plastics, Texas Instruments.
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Llano County EditorThe Highlander Newspaper Mar 1984 - Nov 1985As Llano County Editor of Texas' largest weekly newspaper, Mark covered, investigated, wrote and photographed all aspects of Llano County life and government -- state, county and city government, school and hospital districts, police/fire and the DA's office. Compelling feature stories, profiles on interesting people, investigative reports on public entities, sports...Mark covered it all. Mark's journalism skills helped the newspaper win Texas Press Association awards for investigative journalism and feature writing. The best recognition Mark received? Those subscription checks that accompanied notes of thanks for covering a story.
Mark Klein Skills
Mark Klein Education Details
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International Business -
East-West Center, University Of HawaiiInternational Business
Frequently Asked Questions about Mark Klein
What company does Mark Klein work for?
Mark Klein works for Mark Klein Content
What is Mark Klein's role at the current company?
Mark Klein's current role is Founder at Mark Klein Content.
What is Mark Klein's email address?
Mark Klein's email address is ma****@****ein.com
What is Mark Klein's direct phone number?
Mark Klein's direct phone number is +128153*****
What schools did Mark Klein attend?
Mark Klein attended The University Of Texas At Austin, East-West Center, University Of Hawaii.
What are some of Mark Klein's interests?
Mark Klein has interest in Writing, Children, Childhood Education, Environment, Education, Biking, Music, Preserving Open Spaces For Recreation, Human Rights, Good Food.
What skills is Mark Klein known for?
Mark Klein has skills like Advertising, Marketing Communications, Public Relations, Media Relations, Strategic Communications, Marketing Strategy, Social Media Marketing, B2b, Creative Strategy, Email Marketing, Digital Marketing, Strategic Planning.
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Mark Klein
Billings, Mt1broadreachpower.com -
Mark Klein
Chief Communications Officer | Driving Corporate Impact And Navigating Complex ChallengesSan Francisco, Ca3dignityhealth.org, chw.edu, dignityhealth.org -
Mark Klein
Bradenton, Fl4corbanone.com, getpeanutbutter.com, gevity.com, congruityhr.com4 +172780XXXXX
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Mark Klein
Nashville, Tn4gmail.com, kleintools.com, kleintools.com, kanolabs.com -
Mark Klein
Troy, Mi3paniplaw.com, mi.gov, mi.gov
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