Mark Steele Email & Phone Number

Fort Washington, Pa

As a board advisor, I provide guidance for overall strategic direction and business insight to the Sightlogix management team.SightLogix Inc. manufactures the only intelligent video surveillance system designed specifically for use in the outdoor environment. Over the last decade, the SightLogix intelligent video system has become a proven leader in automated perimeter surveillance, and is currently deployed at critical infrastructure sites throughout the United States and abroad.

Princeton, Nj Usa

I led the development, negotiation and ultimate sale of NeoStrata to Johnson & Johnson. Now reporting to to the North American Consumer Group Chairman, I continue in my role as President of NeoStrata with added responsibilities of helping integrate the two organizations and building our future as the Dermocosmetic Center of Excellence for Johnson & Johnson.Employees of the Johnson & Johnson Family of Companies work with partners in health care to touch the lives of over a billion people every day, throughout the world.Our Family of Companies comprises:• The world’s sixth-largest consumer health company• The world’s most comprehensive medical devices business• The world’s sixth-largest biologics company• The world’s fifth-largest pharmaceuticals company

Princeton, Nj

Over the course of the last ten years a well-crafted, major restructuring took place at NeoStrata which resulted in a new profitable, scalable business model, with annual sales growing at a double-digit rates without any external debt or funding. Rebuilding began with hand-selecting a team of world-class leaders who worked closely together to rebuild each functional area of the company. Everyone became accountable and employees were challenged to participate in the change.We repositioned the NeoStrata and Exuviance brands; instilled an insight approach to new product development; and, significantly improved our manufacturing and operational capabilities. Along with carefully managing costs, communicating and working with employees, we successfully emerged stronger and more agile. And, in 18 months, became profitable for the first time in the company's history.NeoStrata Company, Inc. develops and markets a comprehensive range of clinically-proven, dermatologist developed skin care brands including NeoStrata®, Exuviance®, and CoverBlend®. Our advanced therapeutic and cosmetic dermatological products feature our unsurpassed portfolio of patented technologies to meet the needs of every skin type. We have an international distributor network and we are available in 87 countries through consumer outlets, physicians' offices, spas/salons and online.

As the Founder, my goal in launching Pharma Technologies Group was to bring together the Business Development and Licensing functions as an outsourced service for OTC, Personal Care, and Pharma clients. We created numerous licensing arrangements with Fortune 100 companies and smaller companies across the U.S., Europe and South America. As a result, our clients increased revenue, strengthened market share and furthered their development and licensing agreements. NeoStrata was one of our clients, and as I worked with them, I began to see their potential beyond their licensing opportunities. This observation and the developing relationship transitioned into my joining NeoStrata in 2006.

Throughout my tenure at Warner Lambert, I was continually empowered and challenged to build great consumer brands that included category leaders in skin care (Lubriderm), wound treatments (Neosporin), pregnancy (e.p.t), allergy (Benadryl) and pediculicides (Nix). With responsibility for $350+MM U.S. Personal Care Category, I was accountable for a quarter of the Division’s sales and 30% of profits. Major responsibilities included development and execution of annual business plans, securing appropriate divisional resources, managing 22 colleagues and working effectively in a collaborative, team-oriented culture. Additionally, I served as a member of Division Leadership Team and Talent Development Board and acted as Global Category Manager for Skin Care. Key accomplishments included:• Division-leading sales growth across all core brands during my tenure: Lubriderm +23%; Neosporin +40%; e.p.t +17%; and Nix +100%, resulting in record Sales (+20%) and Profit (+34%) growth for total Personal Care as well.• Defined and created the Company’s strongest and most consistent advertising development track record -- had four ads in ASI’s “Top 50 Commercials of the Decade” and won 2 EFFIES. Established and hosted quarterly Divisional Advertising Lunch & Learn series.• Established Division’s first 5-year strategic plan designed to triple Skin Care sales and gained Corporate support to more than double Skin Care R&D investment.• Successfully introduced the Corporation’s first interactive web alliance by launching e.p.t’s Shared Moments pregnancy site with iVillage. All results (unique page views, repeat, persuasion) exceeded expectations.• Developed the Division’s first ever series of alliances (five outside partnerships) to ensure a steady stream of long-term growth.• Gained Senior Management support for the staged globalization of Skin Care and led the team which initiated the global expansion of Lubriderm into Europe.

I had the privilege of working on leading brands and launching new products that turned into leading brands. Brand Manager, Noxzema ToiletriesMy role in leading the number one volume business in Procter & Gamble Skin Care spanned six product categories and three distinct consumer targets. I re-established the strategic direction and rollout plan for the entire franchise, including product positioning/claims and advertising. Regained momentum behind core Skin Cream business via the launch of Noxzema Sensitive and revitalization of Original Skin Cream advertising. As a result, the Noxzema Toiletries brand improved its profitability by 33%.Brand Manager, Clearasil• Responsible for volume and profit, strategic and marketing plan development, new initiatives and advertising agency direction on $90MM brand.• Led Brand to all-time high volume, profit and share. Built share via focused advertising on three district business segments.• Received Corporate Awards for P&G’s best entry point marketing program and P&G’s World Class Advertising Copy Award. Won an advertising EFFIE Award

During my time at New England Consulting Group, I became passionate about the consumer packaged goods industry. I had the opportunity to see first-hand how superior strategy, marketing and sales, innovation, and continued understanding of consumer insight and analysis built great, long-lasting brands that consumers valued.I progressed to Senior Project Manager team leader for this management consulting firm that specializes in mergers and acquisitions, strategic assessment and new product development for a select list of Fortune 100 clients.Founded in 1981, The New England Consulting Group pioneered the concept of experience-based consulting and brought a new model of the "Principal Principle" to the management consulting industry.

Mba, Marketing

Bs, Biology & Marketing