Co-Founder of NEO, a full-service business creative agency that believes it's time to think differently about B2B creative because B2Bs are themselves changing.B2Bs have a softer, more human and downright sexy side too, and we are beginning to see this more in the self-reflective business era of ESG and Brand Purpose.B2Bs are as deserving of magical creative as their B2C cousins. That's why NEO works closely with organisations to create the kind of chemistry that makes them shine.It's why we are about more than developing original communications. And see it as our role to help you think and be creative, as well as to co-create. It’s how we can together transform any challenges into vibrant, usable ideas. And give your audience great reasons to believe.For me, creativity is a catalyst for connecting people and ideas. The magic really is in what we do together, as an agency with our clients.We pair up with progressive partners across a range of sectors: Professional Services, Public Relations, Tech, SaaS, Financial Services, FinTech, Market Research, Training & Development, and Management Consultancy.We work with clients in a number of ways – on one-off projects, a retainer/ongoing basis, via brand plans (pre-agreed design service bundles) – and provide a white label service.Outside of my 20+ years of delivering brand strategies, creative direction and design work to B2Bs, established corporates, startups and scale-ups, I'm a musician, screenplay writer and novelist, with varying degrees of "success"!