Mark Timbrook Email & Phone Number

Colorado Springs, Colorado Area

As channel marketing manager for BMD, I am responsible for developing and executing marketing strategies and programs for our channel partners within our 1 Step Division. Working closely with the General Managers and Sales Managers at multiple locations, I drive the marketing strategy to grow sales and increase margin within each of the businesses. I also work with sales, product, and marketing operations teams to ensure alignment and consistency of our brand and value proposition across all channels. I also monitor and analyze channel performance and provide feedback and recommendations to optimize channel effectiveness and profitability.• Develop and implement channel marketing plans and campaigns that support the business objectives and sales goals of BMD and its channel partners.• Coordinate with the product and marketing teams to create and deliver channel-specific campaigns and marketing materials, such as brochures, flyers, webinars, newsletters, case studies, and testimonials.• Manage and maintain the channel marketing budget and track the return on investment (ROI) of channel marketing activities.• Leverage multiple vendor co-op programs to maximize sales promotion budget for all business locations.• Establish and maintain strong relationships with channel partners and provide them with ongoing training, support, and feedback.• Conduct market research and competitive analysis to identify and evaluate new channel opportunities and best practices.• Measure and report on the performance and effectiveness of channel marketing programs and initiatives and make data-driven recommendations for improvement.

Colorado Springs, Colorado Area

Established and grew a full service marketing service company including consulting services, digital marketing, video production, and mobile application development for a broad base of clients.• Developed and maintained digital marketing and lead generation campaigns for multiple clients including full performance analytics.• Grew resources for mobile applications developing more than 15 business and personal applications natively for Google and Android and as progressive web applications as well.• Generated an average of over 230 visits in first month for personal mobile apps developed for over a dozen clients.• Developed, scripted and produced videos for internal and client side marketing using the Adobe Creative Suite including Premiere, After Effects, and Photoshop.

Oversaw global marketing initiatives, strategies, and budget for $8M leading events and training organization. Managed marketing team including 2 Marketing Managers, 1 Digital Marketing Specialist, and 1 Graphic Designer while directly marketing 4 major product and service lines.• Led team to 8% sales growth in 2015 through marketing automation and digital strategies.• Boosted product sales performance 380% for online subscription product through new digital strategies.• Managed full redevelopment of main website, managing UX strategies through marketing team, responsive site through development team, and complete redesign through design team.• Developed marekting automoation strategies for multiple services and products

Greater Denver Area

Oversaw global marketing initiatives, strategies, and budget for $--M leading plastics manufacturer serving customers in over 40 countries (industrial, food & beverage, automotive, medical). Managed digital/web and print campaign design, SEO, branding, CRM, and automation, built distribution channels, and managed vendors, contractors, etc.• Managed the development and launch of an entire brand and a full line of products for the beverage industry incl. co-development of products with New Belgium, the Brewers Association and other industry leaders.• Grew sales by over 50% in just two years by spearheading all marketing efforts, managing online strategies, creating new video and PR campaigns, and leveraging marketing automation tools.• Expanded presence in $14B market, signing top 3 online retailers with 1.2M target customer base by leading new retail product launch incl. market research, product development, packaging design, and pricing strategies.• Secured $-M (annual) client and positioned company as top vendor for $--M medical device project by developing corporate video series, saving $20K by producing in-house and generating 4,600 views on YouTube.• Reversed trend of web traffic stagnation, increasing traffic by 80% and international traffic by 300% by developing new SEO and PPC strategies.• Transformed trade show results, driving ROI to 400%+ and increasing qualified leads by 50% YOY by developing new lead gen strategies, integrating into CRM, and redesigning booth with video, graphics, and product demos.• Developed campaigns that broadened market, boosted product to top 5 seller & signed top wholesaler in 9 mos.• Significantly increased brand awareness across multiple domestic and international verticals by implementing new PR campaign strategies targeting new product launches, innovations, and company news.

Louisville, Kentucky Area

Led marketing efforts and assisted with overall business strategy for nonprofit TV program distributed to 8+ global networks including digital and social marketing strategies.• Grew organizational reach from 150 million to 200 million households worldwide.• Increased traffic by nearly 500% in 2 years from approx. 2,500 to nearly 14,000 visits annually.• Redeveloped website with content management system, integrated Vimeo video, created/managed YouTube channel and content, maintained copyright compliance, and developed analytics tracking using Google Analytics.

Louisville, Kentucky Area

Recruited to manage corporate sales and business development for over 1,000 national accounts, earning top 10% nationwide ranking and expanding market share by implementing new growth strategies.

Louisville, Kentucky Area

Developed digital marketing campaigns and strategies for broad national client base at $-M agency including creative management, web, e-commerce, video, SEO, email, and social marketing strategies. Oversaw 200+ projects. • Contributed to 100% revenue growth YOY for three consecutive years, consistently increasing on-time project delivery while managing up to 15 simultaneous client projects.• Increased average project revenue by 375%, growing client base with new products and services by creating true partnerships with clients to incorporate enhanced marketing services and moving to strategic sales model.• Developed strategic plans for client’s integrated marketing campaigns including consulting with key stake holders to assess needs and craft marketing development plans.• Responsible for 50% of new business in client acquisition and project development.• Oversaw video production including infomercials, online web promotions, walkout videos, and green screen utilization.

Louisville, Kentucky Area

Managed marketing and e-commerce strategy and services, vision road mapping, and analytics for startup nonprofit organization. Co-developed and launched branding and full product line. • Established multiple revenue streams for nonprofit organization from the ground up and established online presence for brand new organization growing 100 new visits monthly.• Coordinated cross-functional project teams including Marketing, Graphic Design, Programming and Administrative staff.

Oversaw, recruited, and coordinated more than 30 technicians and call center employees supporting nationwide network of employees for Brown and Williamson. Managed key relationships with top regional account, communicating with Executive Level Management both internally and externally.

Supervised, recruited, and trained up to 20 technicians and on-site call center employees, managing team goals, scheduling, performance evaluations, motivation, and communication at Norton Healthcare.

Managed $3M+ sales territory, driving account growth by uncovering market opportunities for direct sales and distributorships and assisting distributors with sale of manufacturers' products.• Awarded Top Salesman nationwide two consecutive years.

Bachelor Of Science, Marketing, Business Administration And Management, General

Activities and Societies: Executive Board Member of nationally recognized and award winning collegiate marketing association.Executive.

Internship - Marketing