Markus R. Lacher Email & Phone Number

Tampa, FL, US

Atlanta, GA, US

CRM reinvented

Lacher Racing is a motocross team for talented amateur motocross riders. We are offering trackside support, marketing and help in connecting riders with sponsors.

• Client: Company Profile, LLC, Winter Park, FLRole: BA and Project ManagerResponsibilities/Deliverables: The customer needed to open their safety gear business to the online sales channel.Markus evaluated the different.
• Rolling out a full functional E-commerce solution within 6 months
• Developed custom integration between the E-Commerce platform and customer's FI application.
• Developed a multi language platform for English and Spanish

Ashburn, Virginia, US

Tampa, FL, US

Founded in 1998, Tribridge is a technology services firm specializing in business applications and cloud solutions. We help mid-market and enterprise customers solve their business challenges through Cloud Computing, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Portals & Collaboration, Custom.

Tampa, FL, US

Founded in 1998, Tribridge is a technology services firm specializing in business applications and cloud solutions. We help mid-market and enterprise customers solve their business challenges through Cloud Computing, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Portals & Collaboration, Custom.

St Petersburg, Florida, US

St Petersburg, Florida, US

• As the director of the department I am responsible for management of information technology strategy, architecture, emerging technologies, service, staff development and technical road map. I manage on-site enterprise.
• Partner with internal customers including C-level executives, HR, Finance, Sales, Operations and Production to understand business and technical requirements addressed by the products including key regulations.
• Responsible for developing and delivering presentations, preparing for meetings and tailoring communications to widely varied audiences in order to address business needs on potential solutions in relation to corporate.
• Work proactively to effectively manage budgetary and financial resources.
• Migrated from a highly customized Dynamics CRM to Salesforce CRM within 8 weeks.
• Provide both strategic, and tactical, process and systems consulting to maximize cross-departmental use and sharing of systems to improve staff efficiency and data quality while reducing support costs.

St Petersburg, Florida, US

St Petersburg, Florida, US

Bay Area/Global, US

• Application Consultant at Ralph Lauren (2006 - 2008).
• Managing teams of architects, Information architects and developers.
• Working closely with BO of customers to define projects and creating project specifications.
• Manage project till post deployment phase
• Manage and executed Quality Assurance Plan
• Designing software specifications

New York, US

BA and project manager.- Managed multiple software projects for Ralph Lauren Media.- Created Specifications- Developed QA Plan- managed timeline and risk management for the projects- managed architects, IA and DE- Interface between stakeholders and developer group- WCF,.Net 3.5, MS SQL, Windows XP, Windows Server

Bader GmbH & CoKG needed to extend their online catalog to over 150.000 different products. Each product should be presented by 4 different images and each product group should have different web templates.Did run day by day e-commerce department and online marketing group.

• Responsible project management for various clients.
• Conducted market research for large German energy corporation to implement new intranet, extranet and internet systems in modern direct marketing efforts of the company.
• Researched and devised theoretical conception of the recruitment campaign both in-house and outside the company.
• Coordinated the development of new modules for increasing the e-commerce revenues of largest German mail order company.
• Researched, developed and implemented a web-based marketing concept for the in- and out-bound call center (CRM) of a start-up logistics company.
• Formation and documentation of an in-house e-CRM for the sales team.

Tokyo, JP

Responsible for all Sales activities (Notebooks, Desktops and Servers) in Germany, Switzerland and Austria.

• Developed and improved marketing strategies for the company.
• Developed and prepared product catalogue with description and pricing.
• Instructed the software developing group in designing products to comply with customer expectations.
• Directed and developed internet marketing concepts for large customers, coordinating team of 25 employees.

• Responsible for the development of the overall business plan.
• Researched and proposed different business models for consideration by the board.
• Coordinated the implementation of the agreed-upon business plan. Research and prepare market and completions strategies.
• Defined functional strategies and responsible for devising the marketing plan.
• Established product catalogue and competitive pricing analysis and structure.
• Designed business-to-business advertising campaigns for consumer products.

English

Education record