CRM reinvented

Lacher Racing is a motocross team for talented amateur motocross riders. We are offering trackside support, marketing and help in connecting riders with sponsors.

Client: Company Profile, LLC, Winter Park, FLRole: BA and Project ManagerResponsibilities/Deliverables: The customer needed to open their safety gear business to the online sales channel.Markus evaluated the different E-Commerce vendors and designed and developed the specification, architecture and software based on Ecommerce.Achievements: • Rolling out a full functional E-commerce solution within 6 months• Developed custom integration between the E-Commerce platform and customer's FI application.• Developed a multi language platform for English and Spanish

Founded in 1998, Tribridge is a technology services firm specializing in business applications and cloud solutions. We help mid-market and enterprise customers solve their business challenges through Cloud Computing, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Portals & Collaboration, Custom Software Development and Security & Infrastructure. With a focus on industry solutions and deep experience implementing Microsoft, Cornerstone OnDemand and other enterprise technologies, the Tribridge team operates with an unwavering commitment to provide exceptional service and support, drive measurable results and build lasting partnerships with our customers.

Founded in 1998, Tribridge is a technology services firm specializing in business applications and cloud solutions. We help mid-market and enterprise customers solve their business challenges through Cloud Computing, Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), Human Capital Management (HCM), Portals & Collaboration, Custom Software Development and Security & Infrastructure. With a focus on industry solutions and deep experience implementing Microsoft, Cornerstone OnDemand and other enterprise technologies, the Tribridge team operates with an unwavering commitment to provide exceptional service and support, drive measurable results and build lasting partnerships with our customers.

As the director of the department I am responsible for management of information technology strategy, architecture, emerging technologies, service, staff development and technical road map. I manage on-site enterprise team (developers, architects, ETL and Report developers) and multiple external service vendors that support organizational efforts around Infrastructure, CRM, ERP Application, Engineering / Business Applications and Intranet. • Partner with internal customers including C-level executives, HR, Finance, Sales, Operations and Production to understand business and technical requirements addressed by the products including key regulations, business drivers, evolving business needs, etc. • Responsible for developing and delivering presentations, preparing for meetings and tailoring communications to widely varied audiences in order to address business needs on potential solutions in relation to corporate initiatives, streaming process efficiencies, and reducing duplication of efforts.• Work proactively to effectively manage budgetary and financial resources. • Migrated from a highly customized Dynamics CRM to Salesforce CRM within 8 weeks.• Provide both strategic, and tactical, process and systems consulting to maximize cross-departmental use and sharing of systems to improve staff efficiency and data quality while reducing support costs.• Manage the design, development, installation, configuration, and deployment of new business applications and enhancements to existing business applications throughout the enterprise in accordance with IT and Operational strategic plans.• Lead business process and data mapping; ensure applications meet business requirements and goals and fulfill end-user requirements; and identify and resolve business and systems issues• Responsible for maintaining and enhancing existing enterprise applications and software products• Lead the build of an Enterprise Data Warehouse.

• Application Consultant at Ralph Lauren (2006 - 2008).• Managing teams of architects, Information architects and developers.• Working closely with BO of customers to define projects and creating project specifications.• Manage project till post deployment phase• Manage and executed Quality Assurance Plan• Designing software specifications• Creating use cases and activity diagrams in UML

BA and project manager.- Managed multiple software projects for Ralph Lauren Media.- Created Specifications- Developed QA Plan- managed timeline and risk management for the projects- managed architects, IA and DE- Interface between stakeholders and developer group- WCF, .Net 3.5, MS SQL, Windows XP, Windows Server

Bader GmbH & CoKG needed to extend their online catalog to over 150.000 different products. Each product should be presented by 4 different images and each product group should have different web templates.Did run day by day e-commerce department and online marketing group.

• Responsible project management for various clients.• Conducted market research for large German energy corporation to implement new intranet, extranet and internet systems in modern direct marketing efforts of the company.• Researched and devised theoretical conception of the recruitment campaign both in-house and outside the company. • Coordinated the development of new modules for increasing the e-commerce revenues of largest German mail order company.• Researched, developed and implemented a web-based marketing concept for the in- and out-bound call center (CRM) of a start-up logistics company.• Formation and documentation of an in-house e-CRM for the sales team.• Managed Knowledge Management Software project (Gauss Interactive, ATG) for HochTief AG.• Researched and evaluated the available software and hardware to support marketing and sales team (CRM and SRM).

Responsible for all Sales activities (Notebooks, Desktops and Servers) in Germany, Switzerland and Austria.

• Developed and improved marketing strategies for the company.• Developed and prepared product catalogue with description and pricing.• Instructed the software developing group in designing products to comply with customer expectations.• Directed and developed internet marketing concepts for large customers, coordinating team of 25 employees.

• Responsible for the development of the overall business plan.• Researched and proposed different business models for consideration by the board.• Coordinated the implementation of the agreed-upon business plan. Research and prepare market and completions strategies. • Defined functional strategies and responsible for devising the marketing plan.• Established product catalogue and competitive pricing analysis and structure.• Designed business-to-business advertising campaigns for consumer products.• Conceptualized, developed and designed English-language lifestyle magazine to promote the company’s services.