Mark Walter Email & Phone Number

Atlanta Metropolitan Area

I’m a Leader for client-facing teams, the technical champions who make clients successful. I coach team members on technical acumen and meeting leadership that delivers client value in an engaging way.

Remote

Established a new way to engage with clients that delivered technical expertise in an engaging way and set the tone for future service roles and packaging, assisting the team in exceeding new services sales goal by 20% in 2022.

Atlanta Metropolitan Area

Lead in-person and remote client workshops worldwide, delivering best practice use cases, product roadmap, architect data integrations, demo features, and advocate the multi-channel automation functionality to drive increased client retention.

Greater Atlanta Area

Provided technical expertise to clients, helping them learn, adopt and expand their use of SaaS software. Engaged with clients online and in-person with the ability to easily adapt to the audience and navigate through re-selling features, advising on best practices and delivering demonstrations that relate to clients use cases.

Greater Atlanta Area

• Provided technical expertise in SaaS Marketing Automation software to Partner Channel supporting new Sales and Relationship Management teams.
• Presented tailored technical demonstrations and proof of concepts to C-level audiences, demonstrating an ability to think quickly, pivot and respond on-the-fly while helping team exceed $3M+ sales goal in 2015, ‘16.

Greater Atlanta Area

• Provided onboarding expertise on Silverpop’s marketing automation solutions to 300+ corporate and enterprise clients, instilling product confidence, adoption, and utilization.
• Guided clients through strategic direction and applying best practices in scoping, planning, design and implementing multi-faceted marketing campaigns, allowing clients to leverage automation and gain immediate ROI.

Greater Atlanta Area

• Distributed marketing communication through digital and direct channels for B2B and B2C segments.
• Implemented new technologies and drove collateral creation by championing new strategies to leverage new capabilities, ultimately reducing cost and increasing efficiency.
• Championed first email marketing platform, distributing over 1.3M emails annually.

Greater Atlanta Area

• Managed production of quarterly statements, daily trade confirms, plan sponsor reporting, and distribution checks. Managed 7 associates and contractors, and 3 of the firm’s largest vendors with annual contracts in.
• Negotiated new contract with statement vendor, reducing cost by $800K over 3 years.
• Increased customer satisfaction survey results by 10% on items directly related to statements.

Greater Atlanta Area

• Managed 8-person team for the servicing 401(k) plans. Provided guidance on complex issues and partnered with relationship managers on service changes, product introductions, and system capabilities.
• Managed 401(k) plans with total assets of $3.8B and 125K participants, representing over 50% of the firm’s 401(k) assets and participants.