Mark Watkinson Email & Phone Number

Aylesbury, GB

Kansas City, MO, US

Cyderes helps build safer, more secure enterprise organizations through managed security services, identity and access management, and professional services.We go beyond traditional security services, drawing a straight line of sight from tactical activities to risk reduction outcomes. Our range of interoperable services helps anticipate threats, fortify.

Edinburgh, United Kingdom, GB

Adarma delivers cyber resilience through effective threat management. We are helping customers understand and reduce their risk, improve security controls and ultimately detect and respond to the threats they face. We need to make the world a safer place.

I delivered project-based engagements, ranging from business/market strategy, product team and process structure through to messaging, positioning and story creation. I gained invaluable experience of startup and scale up organisations and many new technologies and solutions areas across cyber security and adjacent markets.

Mountain View, California, US

• Contracted primarily to launch the new Ranger IoT security solution. Ranger turns every protected endpoint into a network of sensors, capable of identifying and defending against any IoT and connected device threat..
• Ranger IoT product launch. Own Launch collateral and assets, messaging and positioning.
• Define SentinelOne persona work and marketing journeys, write new and assign existing assets
• Whitepaper/datasheet refresh, existing assets with new messaging
• Create SentinelOne datasheets for Gdpr and CCPA
• Create Vertical marketing assets and demand generation for segmented Gartner peer insights

Guildford, Surrey, GB

• I owned the go to market for BAE Managed security services, generating product position messaging, buyer persona and buying process analysis to enable the sales and marketing teams to drive demand and sales for the.
• Analyse markets to identify strategic GTM growth opportunities and drive penetration strategy
• Development of marketing assets; deployment and training on value proposition
• Marketing campaign generation: persona, targeting, messaging and associated assets
• Lead, motivate, support, train, and guide cross functional teams, including internal sales teamsand distribution channels, in a matrix organization.
• Manage market segment to meet business objectives for revenue, margin and market share.Identify technical capabilities and prioritise solutions to address competitive weaknesses andgaps relative to customer.

San Jose, California, US

• Responsible for McAfee’s Product Marketing go-to-market (GTM) strategy within the EMEA region across SMB, Commercial and Enterprise segments. I worked with regional teams across sales, field marketing and channel.
• Define and execute the GTM strategy for the region in support of optimising marketing investments to meet business targets.
• Ownership of positioning, messaging, segmentation and pricing as well as sales enablement
• Identify customer requirements, the competitive landscape, and market needs of the region.
• Develop and evangelise McAfee’s message to key audiences (customers, partners, analysts andpress) with a product marketing GTM plan that incorporates tactical elements to acceleraterevenue generation and market.
• Market trend analysis, ensuring McAfee solutions and products are positioned properly within theregion to address the market needs today and tomorrow.

San Jose, California, US

I am employed to set solutions marketing strategy and deliver campaign programs for use across EMEA. I achieve this by harnessing the assets and knowledge created by the various product business units, packaging them with a solutions message, localizing and taking them to market in EMEA through multiple channels. This involves both direct lead generation.

Arlington, VA, US

Responsible for defining global indirect partner and alliance channel marketing strategy and building a strategic, multi-discipline channel marketing program. Responsible for role out and implementation of these programmes world-wide acquiring best in class partners and enabling those partners through effective programs to maximise partner success and.

Bilbao, Vizcaya, ES

Bilbao, Vizcaya, ES