Marla Sowards Email & Phone Number

Salt Lake City, Utah, United States

- Enable users of a suite of software applications to transform, govern, secure, and analyze data by creating clear, comprehensive, and user-friendly support content like install guides, admin guides, user guides, reference guides, help articles, tutorials, release notes, and UI announcements- Plan and prioritize content that ensures users meet their goals by working with interdisciplinary teams of UI/UX designers, product managers, and engineers to design content strategies that serve key audiences- Curate a deep understanding of users through user research, feedback, data analytics, and user personas that illuminate all user touchpoints on the content journey- Provide product users up-to-date information by designing and governing the content lifecycle, including audits, maintenance mechanisms, tracking processes, and timelines- Optimize content quality by continually incorporating user feedback and data insights and fostering a culture of continuous improvement

Salt Lake City, Utah

- Optimized content quality and timeliness while working in an agile, fluid environment with constantly changing circumstances and priorities- Made product support content visible and easily accessible by managing the front-end, back-end, and information architecture of a product documentation website- Enabled developers to build custom applications on a data platform by providing a REST and .NET API documentation portal, including overviews, tutorials, and reference documentation- Enabled customers to support one another by managing an online customer community with articles, release notes, videos, Q&A, blog posts, and feature requests- Provided internal users friendly, easy-to-find, quality information by designing, creating, managing, and maintaining internal wikis and knowledge bases

Salt Lake City, Utah, United States

- Promoted a high standard of quality and consistency among all content by editing for spelling, grammar, and accuracy- Ensured content met professional standards by aligning it with company branding and creating style and usage guides, templates, and content reuse patterns and practices- Kept users and internal stakeholders continually informed of product developments by collaborating closely with product managers, engineers, and product leadership to produce content aligned with a software release cadence, including release notes, known issues, user communications, presentations, messages, and announcements in software UIs- Made contributors’ authoring experience low pain by creating friendly, easy-to-reference writing guides, content standards, and opportunities for 1:1 coaching

Salt Lake City, Utah, United States

- Collaborated with subject matter experts to prepare internal and external documentation for software releases- Worked with development, product management, and user support to create and evaluate help and training materials- Reviewed software and apps for UI/UX- Wrote, designed, and coordinated production of marketing materials

Salt Lake City, Utah, United States

- Conceptualized, wrote, and edited customer communications, internal documentation, and outreach materials- Partnered with subject matter experts to make complex financial and technical information easy to access and understand- Collaborated with executive leadership and product managers to identify and meet audiences' needs- Evaluated, proposed, and implemented new technologies for creating and distributing content- Maintained brand voice by curating in-house style and usage guide and content management system

- Wrote and edited articles for campus publications, including BYU Magazine- Collaborated with graphic and web designers to develop print and online pieces for campus clients- Proposed and launched a social media strategy for the BYU Speeches brand

Ms, English—Professional And Technical Writing

- Took courses in publications management, digital media studies, designing oral presentations, reading theory and document design.

Ba, Communications—Print Journalism Emphasis

- Took courses in writing, editing, photojournalism, and publication design - Wrote articles and editorials for the Daily Universe, BYU’s.