Marsha Alya Chairunnisa Email & Phone Number

Jakarta, Indonesia

- Planning, launching, and managing paid ad campaigns across various platforms (Google Ads, Facebook Ads, TikTokAds, etc.).- Execute, monitor and optimize ad performance on all funnels to meet or exceed KPIs (CTR, CVR, ROAS).- Measure, report, and provide actionable recommendations based on the data collected from Meta, Google, Tiktok andother analytical tools (e.g. GA4, Ahrefs, etc.).- Running experiments to test different ad creatives, copy, and audience segments achieve maximum results.- Liaising with content designer team, marketing communication team, and e-commerce product team for monthlypromotions.

Jakarta, Indonesia

As a part of the Kanmo Future Leaders, I have participated in a 12-month comprehensive program to develop essential skills across digital and omni-channel areas, including: - Product & Tech Team- Marketplace Team- Customer Experience & Operations Team- DIgital Marketing TeamThe program began with two months of intensive in-class training, followed by ten months of hands-on, on-the-job experience. During this time, I had the opportunity to directly contribute to business operations within various units, making a meaningful impact on the organization.

Jakarta, Indonesia

- Developed a well-structured process of event creation.- Conducting desk research regarding relevant topics to raise mental health awareness.- Created and oversaw the end-to-process of community events.- Contacted and maintain relationship with event speakers.- Lead discussions and briefing sessions with speakers and their teams.- Acted as host and moderator for community events (Zoom Webinar and Instagram Live).

- Reveal the needs of the users, explore their behavior, and analyze their motivations by conducting research.- Participated in the end-to-process of both qualitative and quantitative research on Customer Facing Tribe.- Analyzed and interpreted research data by using software such as Ms. Excel, and SPSS.- Developed strong presentation skills on Bahasa Indonesia and English to present research findings and insights.

Bachelor'S Degree, Psychology

Activities and Societies: President Of Psychological Student Association

High School Diploma, Natural Sciences