Martha Sullivan Email & Phone Number

New York, Ny, Us

New York, New York, United States

With more than 20 years of experience in marketing, media, and more, I love to own projects from concept to completion. I am passionate about mastering new skills, polishing content, and managing marketing projects and people.

New York, Ny

Editor of 115+ advertising special sections per year publishing advertorial, sponsor-provided, and custom content. Oversee the production, content and quality of themed advertising supplements, supporting category (education, healthcare, autos, real estate, etc.) and territory (Long Island, Brooklyn, Queens, Bronx, Staten Island, New Jersey, etc.) ad sales. Manage and direct layout designer as well as freelance writers and designers.- Plan content, communicate deadlines and requirements- Manage freelance writers and assign content - Oversee collection of assets from clients directly or via sales reps and account managers.- Manage workflow of designers- Interview clients and write copy- Edit copy thoroughly for substance, structure, tone, style, spelling and grammar - Source photos and other images for publication- Oversee asset trafficking and production process- Liaise with editorial department, manager of advertising operations/makeup, digital design team, and web development team- Build and publish online version of special sections

Greater New York City Area

Greater New York City Area

Managed all ongoing and special marketing initiatives of multi-national manufacturing company, generating inbound B2B and B2C sales and rental leads for eight divisions across five locations in the US and UK. Played key role in growing annual sales from $12 million to $80 million.· Developed eight new web sites, including strategy, site architecture, traffic management, content, launch, and promotion. Managed maintenance of more than 30 websites and blogs.· Product management from conception through post-sale customer support. Created or managed all marketing materials including web sites, graphics, logos, spec sheets, sell sheets, email campaigns, advertisements for B2b and B2C markets, press releases, social media campaigns, packaging, and support materials for distributors.· Created go to market strategies based on product and industry research, SEO and web analytics.· Managed successful e-mail marketing campaigns for 8 divisions. Created original content, edited outsourced content, created graphics, managed lists, and created original HTML templates. Employed best practices and conducted A-B testing to tailor campaigns to the different behaviors of clients in different industries. Interpreted and reported analytics, adjusting strategies according to results.· Managed direct mail initiatives, maintaining prospect database and mailing schedule for eight divisions and 30+ brochures, worked closely with printer and mail house to update, proof, and send more than 1 million pieces per year.· Created project tenders, RFP packages, and presentations, including successful bid to provide all temporary flooring and roadways for the 2012 London Olympics and Paralympic Games.

London, United Kingdom

Coordinated project supplying more than 2,000,000 sq/ft temporary flooring and roadways to more than 25 venues, including Opening and Closing Ceremonies of the 2012 London Olympic and Paralympic Games. Created CAD overlays of proposed installations. Collaborated with LOCOG venue and contract managers, overlay suppliers, and Signature project managers to determine product requirements, quantities, and installation/extraction schedules. Secured full accreditation for more than 200 employees and subcontractors through construction, Games time, transition, Paralympic Games time, and extraction phases.

Greater New York City Area

Created original content for 8 new websites and collaborated on their design, layout, strategy, and construction. Maintained more than 25 websites both directly via Dreamweaver and by outsourcing to third party company. Created profitable flagship e-commerce site, implementing new e-commerce host, utilizing in-house resources. Created and maintained copy and artwork via InDesign and Illustrator for all marketing materials, including 30+ brochures and sell-sheets in seven languages, sample binders, trade show booths, advertisements, industry directories, press releases, and business cards for more than 100 empoyees. Shot in-house product photography, produced professional photo shoots, and edited images via Photoshop for brochures, advertisements, web sites, trade show booths, and selling tools.

Greater New York City Area

Created new content for and maintained more than 25 websites both directly via Dreamweaver and by outsourcing to third party company. Created and maintained copy and artwork via InDesign and Illustrator for all marketing materials, including 25+ brochures and sell-sheets in seven languages, sample binders, trade show booths, advertisements, industry directories, press releases, and business cards for more than 80 empoyees. Shot in-house product photography and edited images via Photoshop for brochures, advertisements, web sites, trade show booths, and selling tools.

Greater New York City Area

Provided hair styling, makeup, and grooming for photo shoots, music videos, corporate videos, and live TV appearances.

Greater New York City Area

Designed, crafted, and styled custom costumes and wardrobe for clients in the theater and music industry, including: Diamanda Galas, MTV's "Made", The NYC Fringe Festival

Greater New York City Area

Founder and sole proprietor of small business. Made and sold custom hand-made jackets and accessories for dogs using recycled materials. Created web site and all marketing materials.

Greater New York City Area

Managed operation of private salon for prominent hair and makeup artist, including scheduling, inventory, maintaining client database, invoicing and accounting. Colored and styled hair in addition to regular assistant stylist duties. Assisted stylist with hair and makeup on photo shoots for the fashion and entertainment industries. www.hearthairandmakeup.com

Greater New York City Area

Managed donor and membership programs, including Adopt-A-Bench program, Playground Partners, Central Barkers, and Dazzling Daffodils.Organized and managed events, including: Frederick Law Olmstead Awards Luncheon, Playground Partners fundraising parties, Central Barkers dog parties, bench dedication ceremonies, Women's Committee Annual Meeting, Women's Committee monthly board meetings.Maintained multiple donor databases.Managed direct mail initiatives.Designed event invitations and marketing materials.

Greater New York City Area

Managed late shift of film production equipment library, supervised staff of student employees, oversaw maintenance and inspection of film and video equipment.

London, United Kingdom

Managed independent chain of retail gift boutiques with five locations in London, England. Supervised four store managers and 18 sales clerks. Responsible for hiring, training, and dismissal of sales staff. Devised and instituted standards of operation.

London, United Kingdom

Co-directed, co-produced, and co-edited advertorial video for National Council for Voluntary Youth Services.