• (Currently) Championing the growth and integration of Adobe Express in K-12 education by strategically developing and managing key third-party partnerships.• (Currently) Driving educator community engagement initiatives to boost active usage and adoption.• Oversaw major partners generating over 60% of segment revenue.• Developed and implemented growth strategies that balanced profitability with mutual benefits.• Built and maintained robust, collaborative relationships… Show more • (Currently) Championing the growth and integration of Adobe Express in K-12 education by strategically developing and managing key third-party partnerships.• (Currently) Driving educator community engagement initiatives to boost active usage and adoption.• Oversaw major partners generating over 60% of segment revenue.• Developed and implemented growth strategies that balanced profitability with mutual benefits.• Built and maintained robust, collaborative relationships with internal and external stakeholders.• Managed multi-million dollar budgets with precision.• Successfully transitioned perpetual business models to a recurring subscription cloud model within the partner ecosystem.• Honored with Sales Impact Awards for exceptional achievements. Show less

Developed revenue-driving marketing plans, programs, and promotions targeted towards both the consumer and business customer base. All programs supported strategies which met sales and business unit goals for the largest partners in the market segment • Developed and executed strategic quarterly consumer and business focused marketing plans which consistently exceeded quota goals• Led consumer promotions, driving all aspects of developing profitable, seasonal and quarterly promotions… Show more Developed revenue-driving marketing plans, programs, and promotions targeted towards both the consumer and business customer base. All programs supported strategies which met sales and business unit goals for the largest partners in the market segment • Developed and executed strategic quarterly consumer and business focused marketing plans which consistently exceeded quota goals• Led consumer promotions, driving all aspects of developing profitable, seasonal and quarterly promotions for participating partners such as CDW, SHI and Dell and retailers including Costco, Best Buy, Staples and Amazon. Collaborated with direct business to integrate direct-to-consumer and channel sales. • Optimized marketing programs and increased online sales by 20% within partner's direct segments• Developed and socialized ROI tool which helped gain quick analysis on program outcome• Managed partner sales days as well as training opportunity strategy and logistics. Responsible for training 50,000 sales associates nation-wide. Co-managed logistics, budget and content development for large scale annual reseller trainings events• Marketing Liaison to Digital Imaging business unit and cross-functional marketing teams. Helped refine and execute NA GTM strategy - overseeing multi-million dollar budgets Show less

Developed the corporate marketing strategy and plans to seamlessly re-introduce Palm, Inc. into the market (previously palmOne) • Developed communication strategy and suite of assets for smart-phone product launches for consumer and business segments• Created corporate communication plan for marketing vehicles and messaging including design strategy for packaging as well as training content • Managed a large-scale lifestyle photo shoot with Palm’s agency of record, that… Show more Developed the corporate marketing strategy and plans to seamlessly re-introduce Palm, Inc. into the market (previously palmOne) • Developed communication strategy and suite of assets for smart-phone product launches for consumer and business segments• Created corporate communication plan for marketing vehicles and messaging including design strategy for packaging as well as training content • Managed a large-scale lifestyle photo shoot with Palm’s agency of record, that resulted in a photography lifestyle library to be used globally, across all marketing vehicles • Managed the creative development of on-device demos from storyboard through production Show less

Responsible for defining, planning, implementing, developing, and tracking consumer-focused Digital Imaging marketing programs in the North American consumer market including business segments • Worked cross-functionally, manage new product, seasonal and promotional launches• Identified key market opportunities in the digital imaging space • Managed internal and external resources to flawlessly execute and deliver marketing strategies and programs within budget and on schedule

Directed all aspects of worldwide retail merchandising for consumer electronic, warehouse, office superstores and high-tech retail chains • Managed production, creation and implementation of all merchandising vehicles and retail collateral for over 5000 wireless and high-tech stores • Initiated, developed, and forecasted merchandising for wireless retail outlets• Managed and implemented nationwide merchandising/collateral fulfillment systems• Effectively demonstrated to… Show more Directed all aspects of worldwide retail merchandising for consumer electronic, warehouse, office superstores and high-tech retail chains • Managed production, creation and implementation of all merchandising vehicles and retail collateral for over 5000 wireless and high-tech stores • Initiated, developed, and forecasted merchandising for wireless retail outlets• Managed and implemented nationwide merchandising/collateral fulfillment systems• Effectively demonstrated to retailer customers the importance of customized fixtures andcustomized point-of purchase placement in their stores thus increasing product and company presence and sales• Led the development and implementation of all retail merchandising to successfully launch new products within the retail channel• Counseled packaging team on re-design of clamshell packaging• Managed the manufacturing process and implementation of demo “dummy” phone units with international resellers Show less

Managed all aspects of Creative Lab’s retail and promotional presence for the Americas • Monitored and tracked account related activities to ensure appropriate account plan execution and profitability as well as proper brand representation across 5000 locations• Managed channel events and tradeshows as well as content development• Executed U.S. and Canadian rebates and developed a tracking, shipping and receiving system• Developed communication system, that allowed the… Show more Managed all aspects of Creative Lab’s retail and promotional presence for the Americas • Monitored and tracked account related activities to ensure appropriate account plan execution and profitability as well as proper brand representation across 5000 locations• Managed channel events and tradeshows as well as content development• Executed U.S. and Canadian rebates and developed a tracking, shipping and receiving system• Developed communication system, that allowed the leveraging of all materials produced Show less