• Plan, organize, direct, control and coordinate all activities related to sales, marketing, managing manpower & finances of the region.• Taking diverse initiative towards accomplishment of organizational goals with chief responsibilities pertaining to Strategy planning, Brand Management, Category Management, Product Management, Business Development, Relationship Management, Distribution Management, HR Operations, Marketing Management and Financial Supervision.• Evaluate the business performance in terms of profitability, brand penetration, competitive analysis, category performance, distribution set up and organizational structure. • Accomplish sales and marketing objectives by planning, developing, and implementing, merchandising and trade promotion programs; developing field sales action plans. • Preparation and finalization of Budget, forecast planning, gap analysis, monitoring of competitor market activities, market research/analysis, new product launch, strategic product positioning, brand building, credit control & risk analysis.• Setting up region wise sales targets and expenditures in a way to improve ROI. • Planning, coordinating & organizing complete business cycle with production, warehouse, finance, logistic, distributors, sales force & customers, to ensure continuous products availability in the market. • Monitoring product costs, Logistics, Margin, Competition, supply & demand.• Development and implementation of the Brand strategy.• Developing and assessing region wise marketing strategy to increase customer acquisition and retention.• Identifying the prospective areas for marketing opportunities in the territory, regionally and globally. • Providing leadership & guidance to the team in winning & sustaining the market; conceptualizing & implementing strategic decisions with respect to the Product, price, promotions and customer in the region.

• Managed key accounts in Horeca, Retail and the Institutional Sales of Dubai & Northern Emirates.• Achieved overall Key Account and Zone Target defined by the organization.• Prepared Budget and forecast for the territory under company guide lines.• New market development, market penetration and distribution.• Liaised with other departments of company like Production, Finance, and Logistics for successful achievement of desired goals of Key Account.• Proposed and Coordinated marketing campaigns with sales activities.• Appointed, managed & monitored new channel partners.• Built and developed strong business relationships with distributor/channel partners.• Conceptualized & implemented various visibility plans in the outlets.• Administered a team of Sales Executives, Sales Promoters and Merchandisers.• Planned, Organized and directed day to day working of subordinate & trade. • Contributed in the recruitment, selection and training of new sales employees.