I'm a Writing and Editing Trainer who regularly works in partnership with the National Council for the Training of Journalists (NCTJ) and Journalism.co.uk.I also provide one-to-one tutoring through Writing & Editing Consultancy Ltd, starting at £50 an hour for private individuals. For companies, I can deliver webinars or in-person classroom training: from full-day courses to bitesize modules. I host regular NCTJ Editing Skills Masterclasses, https://www.nctj.com/cpd-courses/editing-skills-masterclasses/, as well as the NCTJ Lunch and Learn - Editing Skills Series, https://www.nctj.com/cpd-courses/lunch-and-learn-editing-skills-series/. My Journalism.co.uk instant-access online Sub-Editing Masterclass can be accessed at https://www.journalism.co.uk/vocational-skills-study/online-subediting-masterclass/s43/a745328/. This is complemented by my Sub-Editing Skills: Live Zoom Course, https://www.journalism.co.uk/vocational-skills-study/subediting-masterclass-live-zoom-course/s43/a1029824/.You can also book a bespoke Journalism.co.uk course with me: https://www.canva.com/design/DAEiTg52Bbc/5AiKDUq1LxM9ue130AcM7g/view?utm_content=DAEiTg52Bbc&utm_campaign=designshare&utm_medium=link&utm_source=sharebutton#5I also have a lot of experience building online training courses from my time at the BBC. Until September 2018, I was Writing Standards Editor at the BBC’s training division, the BBC Academy, for 10 years. Since leaving the BBC, I've trained staff at the likes of Fortune, the UK Government, ITV, Forbes, Global, NICE and the International Olympic Committee. I've also mentored editors at The Financial Times and Guardian.Today, my training portfolio covers:• Proofreading & checklists• Spelling: rules & exceptions to the rule• Ensuring a consistent house style & tone of voice• Problem words: cliches, jargon & journalese• How to punctuate sentences properly & how errors change the meaning• Choosing the right language to target specific audiences• Grammar: common pitfalls & how to avoid them• Story structure & making dense copy easy to read• Content editing: choosing the right angle & the ‘so what?’ factor• Writing for the web & SEO for editors• Producing powerful headlines & intros
Writing & Editing Consultancy Ltd
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DirectorWriting & Editing Consultancy Ltd Sep 2018 - PresentUnited KingdomI provide writing and editing training to companies and individuals. I also offer courses in partnership with the NCTJ and Journalism.co.ukNCTJ - Editing Skills Trainer• Deliver regular 2.5-hour webinars Monday-Friday for the National Council for the Training of Journalists. • Host the NCTJ's 45-minute 'lunch and learn' sessions.• Develop bespoke NCTJ writing & editing training for journalists and comms staff.Journalism.co.uk - Sub-Editing Trainer• Run an instant-access online training course in sub-editing.• Deliver Zoom training sessions.• Offer bespoke editing & writing training for media and PR companies.Examples of client contractsGovernment Digital Service• Provided writing for the web training to GDS civil servants supporting Gov.uk websites.BBC and ITV apprentices• Offered bitesize writing training to young new recruits.Financial Times• Mentored a senior editor face to face for a month to develop their content/news editing skills.Guardian• Mentored a senior sub-editor for a number of weeks over Zoom.Fortune• Trained 3 senior editors in an all-day Zoom session.Global Media & EntertainmentFace-to-face training of the entire external comms team.ForbesTrained highly experienced editor online.Oban Times• Ran training courses on Zoom for local newspaper staff on the west coast of Scotland.We Are Social• Trained the social media marketing agency's UK staff.Content IQ• Provided plain English and writing for the web training to digital publishing agency.Ayer Media• Hosted sessions with journalists in the Philippines working in the bitcoin sector. Media Corp in Singapore• Produced and hosted advanced sub-editing courses for journalists.London School of Publishing• Classroom trainer for small groups from diverse publishing sectors. Department for Business, Energy & Industrial Strategy• Content Designer turning complex policy documents into action-based, plain English content.
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ProducerBbc Feb 2009 - Sep 2018United KingdomThe BBC's Writing Standards Editor working out of the training division, the BBC Academy.• Developed & ran all-day workshops for BBC classroom trainers in how to write well for the web & choose the best images. • Delivered online courses & mentored a 15-strong team of digital content producers.• Edited digital content to make copy more engaging, readable and accurate. • Ensured consistent tone of voice, style & branding across multiple content platforms.• Built interactive online training courses in content authoring tool.• Signed off web pages, online courses, guides, quizzes & interactive graphics in the CMS.• Led an audit of 8 years’ worth of web content, ensuring a systematic evaluation process.• Project-managed the delivery of digital content, negotiating with stakeholders including senior managers & lawyers.• Negotiated with external production agencies & graphic design companies.• Mentored 5 TV producers with no previous web experience & provided technical support.• Undertook major research projects to gain expertise in user experience (UX) & SEO, before submitting detailed reports to senior management.• Underwent 12-month BBC leadership coaching. -
Freelance Content Producer & Copy EditorBbc And Others Jan 2007 - Feb 2009London W12• The BBC homepage & sites including Top Gear, Crimewatch, Watchdog, Schools, Food, Gardening & Health, as well as The Metro newspaper & Discovery Channel.• Wrote & illustrated promos, developed original stories, subbed text, rewrote copy, designed web pages & image research - all to tight daily deadlines.
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Group Production EditorCentaur Media Plc Dec 2002 - Dec 2006London W1Precision Marketing & Data Strategy magazines.• Sales manager regularly revised content plan & pushed back deadlines. Negotiated hard over layout & schedule changes. Editorial got greater say & stronger presence.• Production process had 3 or 4 daily deadlines & multiple projects. Project-managed all output & strengthened printer/repro relations. Late working cut.• Text, design & imagery needed lift. Introduced tighter editing, design overhaul & new illustrators. Won Production Team of the Year award 3 years out of the four. -
Freelance Sub-EditorVarious Oct 1996 - Dec 2002London, United Kingdom• Acting Deputy Production Editor for the launch of MediaGuardian.co.uk.• Sub-editing on various titles including the consumer magazines OK! magazine, The New Statesman, TV Times and Loaded.• Media titles such as Broadcast, Sky and Screen International.• Subbing finance publications like Money Week and Investment Week.• Copy editing on public sector publications such as the Local Government Chronicle.
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Sub-EditorCampaign Sep 1995 - Oct 1996Subbing and layout for Haymarket's flagship weekly newspaper for the advertising industry.
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Sub-EditorMarketing Week May 1994 - Sep 1995London, United KingdomSubbing and laying out pages for this leading marketing magazine owned by Centaur Media.
Martin Lloyd Skills
Martin Lloyd Education Details
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Menzies High School4 'A' Levels And 9 'O' Levels
Frequently Asked Questions about Martin Lloyd
What company does Martin Lloyd work for?
Martin Lloyd works for Writing & Editing Consultancy Ltd
What is Martin Lloyd's role at the current company?
Martin Lloyd's current role is Writing & editing trainer. NCTJ & Journalism.co.uk tutor. BBC writing standards editor for 10 years. Journalism, PR and comms. Content designer. CV writer. Mentor. Sub-editing, copy-editing, proofreading & SEO training..
What schools did Martin Lloyd attend?
Martin Lloyd attended London College Of Communication, University Of The Arts London, University Of Sussex, Menzies High School.
What skills is Martin Lloyd known for?
Martin Lloyd has skills like Editing, Editorial Consulting, Online Journalism, Digital Media, Seo, User Experience, Web Standards, Quality Assurance, Text Editing, Writing, Layout Design, Headline Writing.
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