Stacey Martin Email & Phone Number

London, England, Gb

London, England, Gb

Mintel is a leading global supplier of consumer, product and media intelligence. For more than 40 years, we've provided these insights through our world-class data, offering unique data that directly impacts client success.

Us

Managed the NYC office. Oversaw P&L for a $17M account portfolio. Initiated account strategies for retention and growth, renewal rates, sales forecasting, pricing. Hired, trained and managed 5 Senior Account Managers and 5 Client Support Managers. - Retention, Cross-Selling and Up-Selling: Created and distributed Heat Maps to the team for each client, visually illustrating the scope of the existing contract and opportunities for growth. Outlined distinct tactics for each Account / Client Manager. Promoted accountability during twice-weekly huddle meetings. - Result: 80% of the account and client team achieved President’s Club recognition for meeting a $1.5M upsell goal, and 90% account retention in 2016 & 2017.

Us

Managed the department’s account portfolio of $22M with a 93% renewal rate. - Motivated Team Post-Acquisition: Created custom plans for individuals impacted by the new organization structure. Championed and helped transition all employees to adopt new company processes, individual job roles, corporate structure and culture.- Account Management and Expansion: Maintained a presence with Fortune 500 accounts through a strategy of high visibility, which led to closing new deals and securing renewals. Account wins included L’Oreal, Nestle, Petco, Walgreens, Red Lobster, McDonald’s, Phoenix Marketing, Chase and Pfizer.- Leveraging Metrics: Developed metrics of Effectiveness of Client Success. Discussed impact of the data during team meetings. - Increased Account Renewals: Implemented an early renewal incentive program that achieved higher renewal rates.

Us

Charged with restructuring the team to optimize the company for anticipated acquisition. - Change Management / Prepared Operations of the Client Team for Corporate Acquisition: Led reorganization of the client service department, including commission plans and account assignments. Transitioned the culture to foster accountability, goal-setting and transparency. - Increased Client Engagement: Solicited client feedback and open communication to manage expectations. - Account Expansion: Worked closely with CCO and Account Executives to build actionable growth and renewal plans for enterprise customers and identify new business with existing customers.

Managed a team of 17 sales and client service professionals to deliver consistent growth and retention by building relationships and full life-cycle management of the client experience.- New Product Development: Designed and implemented a $3M ad hoc/consultative business that drove immediate sales to the SaaS platform and converted clients to a subscription base. - Sales Prospecting: Increased sales revenues and brand awareness by targeting leading marketers in highly competitive industries. Attended trade shows to evangelize Competitrack’s new solutions, engage prospective clients, understand industry trends, needs and identify potential sales opportunities

Recruited by the Owner and CEO of Competitrack to develop and implement a strategy to increase revenue and visibility of the firm and to re-invigorate the business model with fresh ideas and strategies to accelerate growth.- New Product Development: Successfully championed the need for a large-scale business expansion to include tracking new media channels, markets and industries. - Building a New Department and Line of Business: Developed a business plan, sales and roll-out strategies to bring the new offerings to market, then began staffing and managing the sales and client service teams.