Martin Beran Email & Phone Number

New York City, New York, US

Columbia, MD, US

• Lead discovery conversations to fully understand business needs.
• Analyze and document business requirements to ensure successful platform and project implementation.
• Balance requirements against platform functionality to avoid downstream implementation issues.

Columbia, MD, US

• Manage team to develop and ensure accurate, on time execution of strategies and initiatives that meet or exceed expectations. Projects include adhocs, automations, and fresh platform implementation. Over 11 million.
• High paced/volume work environment with overlapping deliverables and managing multiple projects in different stages (and clients) simultaneously. Clients include PNC, Samsung, Walgreens and Discount Tire.
• Developed and implemented robust automation monitoring processes to guarantee final product matches intended functionality. Managed monitoring of 30+ automation campaigns.
• Active in strategy recommendation and creation. Notable contributions include spearheading content customization on email open and using web analytics to drive a highly successful browse abandon campaigns.

Carrollton, Texas, US

• Successfully turned around a suspended email program mid-Q4, making it the 3rd highest performing channel.
• Implemented a site wide acquisition strategy that boosted email sign-ups to 5% of total website traffic!
• Migrated our CRM to ActiveCampaign resulting in much needed stability for the email program and allowing for a more robust set of automated emails from welcome emails to post purchase up-sell emails.
• Created a promotional calendar for the company and managed promotion launches across all channels.

Have you ever realized that if you don't do something now you might never do it? That thought buzzed around my head for a few years before my wife and I left everything and began our trip around the world.We got our CELTA teaching certifications in Vietnam and spent a year teaching in Fuzhou, China. I learned loads about training, motivation, planning.

• Executed on all facets of email deployment and CRM via ExactTarget including scheduling, html editing, list building, extensive QA, new email design, deployment, design team liaison, sales liaison, merchandising.
• Extensive reporting, often utilizing SQL, of marketing programs and testing followed by analysis then as needed performance and customer engagement recommendation.
• Heavy involvement in list building, acquisition and segmentation strategy along with IP address and certification to improve deliverability to over 3 million recipients weekly.
• Development and execution of Marketing Associate training strategy.
• Development of new contact strategies to improve customer engagement.

• I founded this non-profit film premier company as a way to increase the local stoke for snowboarding and to raise money for SOS Outreach to help them introduce snowboarding to local at risk or under-privileged kids.
• Raised over $10,000 for SOS Outreach.
• Development of financial, product and film sponsor relationships and a non profit partnership with SOS Outreach for snowboard film premiers
• Creation and execution of comprehensive marketing strategy including press releases, social media, radio and print coverage, and guerilla marketing
• Organizing volunteer staff to assist with event execution.
• Design and artwork for for annual poster.

• Development of overall email engagement strategy from scratch, including promotional, triggered and educational email development and execution using Marketo & SalesForce.
• Created a comprehensive, regular reporting system to monitor and track KPI’s for performance analysis and strategy development for a 250k+ list.

• Development of key partnerships with local organizations to increase value of all ski bus trips for the passengers.
• Design of functionality and architecture and working with developers throughout the creation of the website to ensure a high quality experience for all visitors.
• Development and execution of Friends Ride Free, Season Pass, Midweek Pass and 4 pack promotions to successfully boost ridership and revenue.
• Responsible for all business promotion including but not limited to design of flyers and posters, special promotions, press releases, social media, paid advertising and search engine optimization.
• Managed a staff of hosts to ensure consistent and quality customer service on buses.
• Answering customer and business inquiries via phone, email and social media.

Corte Madera, CA, US

• Analyzing client software specifications and requirements to uncover and eliminate any ambiguities that could lead to software bugs and post-production re-work.
• Building functional models that accurately identify and map software functionality and generate the fewest tests required to fully test software functionality.
• Coordinating with team members and clients in various geographic locations to meet business goals using teleconferencing, email and a centralized document sharing platform.

I provided content and current information for their Twitter and Facebook accounts. I also managed the dialogue with fans and followers.

Cheney, WA, US

• Office work including filing student information, registration, tracking candidates and website content managing.
• Research for MBA department professors on software and social media.

• Researched and designed a comprehensive plan on how to use Social Media to lower advertising costs and increase revenue.
• Successfully leveraged Social Media as a research tool for brand development.
• Designed a marketing plan focused on search engine optimization and social media.

Mba, Marketing, Finance, Operations, Statistics

Ba, Business Administration