Catalytic Merchant (CM) is a strategic consultancy and venture firm based in Montreal. The company specializes in assisting early-stage technology companies in the areas of strategy and commercialization. In building efficient sales engines and distribution models, CM accelerates emerging companies on the path of growth, achieving financial viability, attracting capital and catalyzing asset marketability into lucrative exit or consolidation events. Our portfolio includes active participation in… Show more Catalytic Merchant (CM) is a strategic consultancy and venture firm based in Montreal. The company specializes in assisting early-stage technology companies in the areas of strategy and commercialization. In building efficient sales engines and distribution models, CM accelerates emerging companies on the path of growth, achieving financial viability, attracting capital and catalyzing asset marketability into lucrative exit or consolidation events. Our portfolio includes active participation in EZCR Financial, Izzitgreen Business Network, the Green Business Bureau, Inflotrolix and other promising early stage growth companies. Show less

Izzitgreen offers “Best of Class” services and applications to its members and channel partners. The power and scale of its network delivers these services at the best possible prices and levels of service… Members improve their business, save money and earn rewards to support their growth and greening initiatives. Izzitgreen also contributes the added leverage of its brand to assist members and channel partners with their sales and marketing efforts. Beyond being a recognized Trust Provider… Show more Izzitgreen offers “Best of Class” services and applications to its members and channel partners. The power and scale of its network delivers these services at the best possible prices and levels of service… Members improve their business, save money and earn rewards to support their growth and greening initiatives. Izzitgreen also contributes the added leverage of its brand to assist members and channel partners with their sales and marketing efforts. Beyond being a recognized Trust Provider, the power of the Izzitgreen Network resides in its unique ability to generate attractive incentives and greening rewards…Only Izzitgreen rewards business for doing good and growing. Show less

Coordinated, led and participated in numerous investments in start-ups.

I served as co-founder and General Manager of Inflotrolix, a Canadian start-up company specializing in the development and manufacturing of monitoring and control systems aimed at preventing water damage in residential and commercial property markets. Inflotrolix flagship product is Aqua-Protec. Aqua-Protec is the first electro-pneumatic backwater control system featuring a set of innovative patent-pending technologies conforming to the latest plumbing standards for residential… Show more I served as co-founder and General Manager of Inflotrolix, a Canadian start-up company specializing in the development and manufacturing of monitoring and control systems aimed at preventing water damage in residential and commercial property markets. Inflotrolix flagship product is Aqua-Protec. Aqua-Protec is the first electro-pneumatic backwater control system featuring a set of innovative patent-pending technologies conforming to the latest plumbing standards for residential applications. The system is expected to soon be approved for commercial and industrial market applications.Responsibilities included raising initial angel and venture funding rounds and the development and execution of strategies encompassing; product development, certification, general operations and the building of distribution and go-to market networks for the company. www.inflotrolix.com Show less

Responsible for Witness' OEM sales and distribution business and making the company the industry and category leader in this field.