Eric M.

Eric M. Email and Phone Number

Head of Community, Culture, and Partnerships @ Empirical
New York, United States
Eric M.'s Location
Brooklyn, New York, United States, United States
About Eric M.

*I WILL NOT RESPOND TO SALES SOLICITATION*

Eric M.'s Current Company Details
Empirical

Empirical

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Head of Community, Culture, and Partnerships
New York, United States
Employees:
24
Eric M. Work Experience Details
  • Empirical
    Head Of Community, Culture, And Partnerships
    Empirical
    New York, United States
  • Cognetix
    Cmo, Partner
    Cognetix Jun 2023 - Present
    COGNETIX is a performance marketing AI software company that helps partners increase revenue, drive positive impact, and decrease the costs associated with both.Our first-to-market AI solution, PERSON AI, is currently helping partners... [-] Optimize online ad spend through forensic targeting and dynamic, near-limitless segmentation.[-] Increase conversion rate, average cart value and customer lifetime value.[-] Improve sales by tracking customer intent and ranking those… Show more COGNETIX is a performance marketing AI software company that helps partners increase revenue, drive positive impact, and decrease the costs associated with both.Our first-to-market AI solution, PERSON AI, is currently helping partners... [-] Optimize online ad spend through forensic targeting and dynamic, near-limitless segmentation.[-] Increase conversion rate, average cart value and customer lifetime value.[-] Improve sales by tracking customer intent and ranking those most and least likely to buy.[-] Capture real-time feedback on new content, offers and promotions.[-] Survey customer personas as test groups for such things as ad creative or product design.[-] Test and fine-tune customer satisfaction programs before you incur the cost to implement them.[-] Pinpoint where your customers’ attention is via heat-mapping and eye-tracking.And the best part? There are no heavy IT integration or platform replacements. PERSON AI is additive to your existing system and is completely platform-agnostic Want to learn more? Drop me a line. I'd love to chat.WWWhttps://www.cognetix.ai/MAILeric@cognetix.ai Show less
  • Hungry As Hooligans
    Co-Founder
    Hungry As Hooligans Jan 2023 - Present
    Brooklyn, New York, United States
    Hungry As Hooligans helps brands and organizations build resilience and profitability through digital intelligence, human connection, and provocation. We build solutions that drive impact and value while not losing sight of sustainability. Areas of play range from:// Artificial Intelligence & Machine Learning Mar/Ad-Tech// Artist and Creator Collectives// First-to-Market Product Launches// Start-Up Operations and Business Strategy Development// Brand Build Outs… Show more Hungry As Hooligans helps brands and organizations build resilience and profitability through digital intelligence, human connection, and provocation. We build solutions that drive impact and value while not losing sight of sustainability. Areas of play range from:// Artificial Intelligence & Machine Learning Mar/Ad-Tech// Artist and Creator Collectives// First-to-Market Product Launches// Start-Up Operations and Business Strategy Development// Brand Build Outs // Bespoke Experiential Show less
  • Ben
    Svp Client Services, Influencer (Na, Emea)
    Ben Nov 2021 - Jan 2023
    New York, United States
    BEN (previously Branded Entertainment Network) is an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content with guaranteed ROI. BEN Group consists of the world’s largest influencer marketing business; the world’s largest product placement agency; TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth; and Greenlight, a global rights and licensing business.With its proprietary AI and platform… Show more BEN (previously Branded Entertainment Network) is an entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content with guaranteed ROI. BEN Group consists of the world’s largest influencer marketing business; the world’s largest product placement agency; TubeBuddy, the largest platform to help YouTube creators optimize their audience and channel growth; and Greenlight, a global rights and licensing business.With its proprietary AI and platform, BEN is the first and only company using machine learning and deep learning neural networks to identify high-impact opportunities for authentic, non-disruptive product placement and influencer marketing. BEN combines its AI with 40+ years of data, entertainment experience, and a team of industry experts to connect brands with the right audiences and content opportunities in meaningful ways.Visit us at bengroup.com. Show less
  • Takumi
    Managing Partner (Na, Emea)
    Takumi Nov 2020 - Oct 2021
    Brooklyn, New York, United States
    INTROWe work with creators who can bring brands closer to culture and society, creating relevance and fueling resilience. Creators who carry influence and have built authentic relationships with their audience have the power to earn trust and provide brands value beyond product placements. TAKUMI taps into these relationships to deliver creativity and real ROI on your creator campaigns.CREATIVE CAPITAL THAT CHECKS OUTWith 6+ years of first-party data from collaborations between… Show more INTROWe work with creators who can bring brands closer to culture and society, creating relevance and fueling resilience. Creators who carry influence and have built authentic relationships with their audience have the power to earn trust and provide brands value beyond product placements. TAKUMI taps into these relationships to deliver creativity and real ROI on your creator campaigns.CREATIVE CAPITAL THAT CHECKS OUTWith 6+ years of first-party data from collaborations between the world’s most culturally credible creators and biggest advertisers, Takumi group arms brands with unrivaled insight and understanding to power influencer marketing and attribute actual business outcomes.TRACK SALES LIFT AT CREATOR LEVELAccess the world-beating Total Sales Management Solution (TMSM). A blend of groundbreaking AI and personal finance data is used to predict, analyze and report on the entire influencer sales process. Recognize how and where all audience dollars are spent both in-store and online – and improve future outcomes by optimizing for uplift and greater ROAS.A PLATFORM FOR SCALETakumi’s proprietary platform makes scalability and content management simple. Our brand match technology, legal, and payments processes have been tried and tested across 1000s of campaigns and derisk the entire partnership process – from contracts and rights management to brand safety and real-time measurement. Show less
  • Virtue Worldwide - The Creative Agency By Vice
    Client Partner (Na, Latam, Emea, Apac)
    Virtue Worldwide - The Creative Agency By Vice May 2017 - Nov 2020
    Greater New York City Area
    Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight. We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching. Because brands should add to the world they want to be a part of — not distract from it.With presence in 21 countries, we craft campaigns, platforms, and IP for some of the most important brands on the… Show more Since 2006, we’ve used our entertainment DNA to help brands capture the attention of their audiences with work that speaks to our most primal instincts of pleasure, attraction and delight. We believe in commanding, not demanding; entertaining, not interrupting; contributing, not leaching. Because brands should add to the world they want to be a part of — not distract from it.With presence in 21 countries, we craft campaigns, platforms, and IP for some of the most important brands on the planet. Using proprietary tools, access, and intelligence, we find new ways for brands to matter to the world through an entertainment-centric approach that plunges its hooks into audiences’ subconscious and refuses to let go.Virtue is behind the Cannes-Lions award-winning Carlings adDRESS the Future and Q, the Genderless Voice; the award-winning Google Chrome's Don’t Be A Browser’ and Park MGM’s Las Vegas Love Stories; and Weedmaps’ Museum of Weed, Dove’s Dear Future Dads, and so much more... Show less
  • Vice Media
    Global Business Director (Na, Latam, Emea, Apac)
    Vice Media May 2016 - May 2017
    Copenhagen Area, Denmark
    VICE is the world’s leading youth media company specializing in creating, distributing, and monetizing original content globally. VICE’s capabilities stretch into just about every aspect of modern media and our 360-degree approach ensures that we not only create the content, but that we also distribute, promote, and sell it via our network of advertorial sites.
  • Hnw
    Client Services & Operations (Na)
    Hnw Apr 2014 - May 2016
    Greater New York City Area
    HNW is an award winning boutique strategic marketing agency exclusively focused on the financial advice industry. Our unique expertise in high-net-worth consumers and the advisors they trust, as well as the investments and planning products built to serve this market is unequalled in the agency world. Since 2001, we’ve been proud to call dozens of Fortune 100 and 500 companies in the banking, asset-management, wealth management, custody and insurance industries our clients.
  • Story Worldwide
    Vp/ Group Account Director (Na, Latam, Emea, Apac)
    Story Worldwide Jan 2010 - Apr 2014
    Greater New York City Area
    Story uses the skills and approaches of great journalism and entertainment to solve todays marketing challenges. Its core skill is creating engaging content that people want to share through breakthrough creativity. Story’s work spans integrated campaigns, content marketing-media, digital, film and innovations assignments.
  • Doubledown Media (Trader Monthly, Cigar Report, Dealmaker, Corporate Leader, And Private Air)
    Sales Director
    Doubledown Media (Trader Monthly, Cigar Report, Dealmaker, Corporate Leader, And Private Air) 2009 - 2010
    New York City Metropolitan Area
  • Curtco Publishing (Robb Report, Worth, Art & Antiques, And Showboats International)
    Account Executive
    Curtco Publishing (Robb Report, Worth, Art & Antiques, And Showboats International) 2007 - 2009
    New York City Metropolitan Area
  • Hearst Magazines
    Sales Manager
    Hearst Magazines 2004 - 2007
    New York City Metropolitan Area
  • Prudential Securities
    Marketing Manager
    Prudential Securities 2000 - 2004

Eric M. Skills

Integrated Marketing Marketing Strategic Partnerships Content Strategy Marketing Strategy Publishing New Business Development E Commerce Cross Functional Team Leadership Loyalty Marketing Database Marketing Loyalty Programs Content Development Custom Publishing Team Leadership Brand Loyalty Product Development Product Management Product Marketing Content Management Branding Development Global Branding Key Account Management Membership Recruitment Membership Management Membership Marketing Membership Retention Emerging Media Emerging Technologies Partnership Development Partnership Management Partnership Building Online Publishing Mobile Applications Consumer Insights P&l Management Budget Management Budget Oversight Budget Allocation Loyalty Program Development New Business Acquisition New Business Generation New Business Ventures New Business Launch Building New Businesses Identifying New Business Opportunities Product Design Product Launch Product Strategy Content

Eric M. Education Details

Frequently Asked Questions about Eric M.

What company does Eric M. work for?

Eric M. works for Empirical

What is Eric M.'s role at the current company?

Eric M.'s current role is Head of Community, Culture, and Partnerships.

What is Eric M.'s email address?

Eric M.'s email address is ericmartucci@ben.nl

What is Eric M.'s direct phone number?

Eric M.'s direct phone number is +121225*****

What schools did Eric M. attend?

Eric M. attended University Of Vermont.

What are some of Eric M.'s interests?

Eric M. has interest in Poverty Alleviation, Children, Education.

What skills is Eric M. known for?

Eric M. has skills like Integrated Marketing, Marketing, Strategic Partnerships, Content Strategy, Marketing Strategy, Publishing, New Business Development, E Commerce, Cross Functional Team Leadership, Loyalty Marketing, Database Marketing, Loyalty Programs.

Who are Eric M.'s colleagues?

Eric M.'s colleagues are Sasha Wijidessa, Louisa Longstaff.

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