My original responsibilities at Simply Wall St were within the growth team, where I was able to help design and then take on the development work of software that drove the lion's share of our user acquisition over multiple years.I have since transitioned onto the platform team, where I look after much of the foundational architecture that the business runs on, such as GraphQL. I am responsible for developer experience across engineering teams and driving discussions and decision making for new and improved ways to deliver technical work that help the team and our customers alike.My long tenure combined with my involvement and exposure to most of the systems that Simply Wall St runs on puts me in a unique position of being a go-to resource for newer and longer serving staff alike, which allows me to act as a strong force multiplier.

I work with clients ranging from individuals to large corporations to streamline internal processes with software solutions designed, developed and maintained by myself. Examples of this include:- Bespoke CRM software for teams who want a specific experience for their staff and to avoid the ongoing cost of using off the shelf enterprise products.- Fulfilment software to streamline the packing and shipping process for orders across multiple brands and points of purchase.- Consolidation of third party products and tooling into one optimised workflow.My clients are able to access the full breadth and depth of my agency and software startup experiences for anything from consultation on new software business ideas through to the complete orchestration and execution of those ideas.

Worked within a small development team of less than 5 people that sat within the broader Ensemble business, enriching their marketing projects with digital elements including bespoke self-service software for Nestlé pop-up stores. As the sole developer with backend and infrastructure experience on the team, I was responsible for the overall technical execution of these projects, which included setting up and managing the on-site hardware and cloud infrastructure, bug fixes and improvements often during business hours, and ensuring a smooth experience for the client, their customers and their staff.I was also responsible for more typical web-based projects such as small business websites built on WordPress or Craft CMS and tooling for both internal use and for our clients to improve business operations and streamline clunky processes.

Responsible for developing Flash advertisements for clients such as Bing Lee, LEGO and the Australian Government as well as managing the delivery of those ads within Sizmek/MediaMind/Eyeblaster. Additionally responsible for developing marketing microsites, small business websites and marketing email templates.