Mary Catherine Mousourakis Email & Phone Number

Franklin, Tn, Us

Williamson County, Tennessee, United States

2022 (9 months): 40% increase with 54% retention; 2023: 12% increase with 68% retention 2024: 10% increase (as of 6/30/24); currently 70% retention* Lead sponsorship acquisition efforts, identifying and cultivating relationships with potential corporate partners to secure financial support across five distinct divisions.* Develop and execute comprehensive sponsorship strategies, tailoring packages to align with partners' marketing objectives and maximize value for both parties.* Oversee the fulfillment of sponsorship agreements, ensuring delivery of promised benefits and maintaining strong relationships with sponsors through regular communication and engagement opportunities.* Collaborate cross-functionally with shared services teams such as marketing, events, and finance to integrate sponsorship opportunities seamlessly into organizational activities and enhance overall sponsorship ROI.* Assist CEO and CAO in prospecting existing corporate relationships for silent stage of capital campaign

Nashville, Tennessee, United States

Manage a portfolio of Major Gift prospects, donors and corporate partners through all phases of their on-going relationship with the Nashville Symphony, including identification, cultivation, solicitation and stewardship. Portfolio retention rate of 82% / $500k+● Serve as the staff liaison and leader of the Governing Members program – with main duties in three areas: ■ Service – Design committee structure, set goals, manage GM volunteers ■ Access – Create thoughtful and meaningful behind-the-scenes opportunities for GMs to learn about and engage with our musicians, guest artists and institution ■ Social – Design and manage calendar of events which foster a sense of community amongst GMs● Working in collaboration with the Sr. Director of Development and VP of Development, strategize and plan for an ongoing program that will identify, cultivate, solicit and steward a base of well-informed and highly engaged donors, creating strategies for each individual donor or company● Promote the Planned Giving program (Legacy Society) through a variety of vehicles which individuals and families may use to perpetuate their support of the Nashville Symphony. Secured four legacy gifts during tenure.● Promote the Corporate Partnerships program with a defined set of leads and prospects, as directed by VP of Development● Utilize staff leadership and volunteers, such as board members and musicians, to facilitate solicitation of prospects and donors● Make presentations and create proposals for prospective Major Gift, Planned Giving donors and Corporate Partners● Assume responsibility for special projects or other activities as directed by the Sr. Director of Development and the VP of Development

Brentwood, Tn

Strategically Grew Overall Revenue (individuals, foundations, special events, earned) by 54% over 5 yearsDevelopment* Increased contributed income 12% in a pandemic year, excluding special events income.* Pivoted annual fundraiser Dinner in the Forest to Dinner in the Forest..in a Tote, resulting in a 60% increase in gross revenue. Pivot also contributed to a 74% savings in special event expenses.*Secured funding to restore three pollinator meadow habitats and create three new garden areas with interpretive signage deepening visitor experiences.* Cultivate connections within a new Corporate Partner program to bolster business support and increase opportunities for existing corporate partners.* Establish new streams of revenues with the addition of limited Day & Annual Passes, limited facility rentals, add-on pricing for private tours, Wild Explorer Packs and signature gift shops items.Marketing, Communications & Other*Launched payment plan option to streamline revenue capture for summer camp, resulted in 14% increase in summer camp revenue in a pandemic year.*Design, produce and write all content for Owl’s Hill publications, website and social media sites.*Produce and edit videos for promotional and fundraising opportunities.*Contract all performers for Music in the Meadow, Sunset at the Sanctuary and Beer Quest events.*Lead environmental education programs for K-8 field trips, private tours and community organizations

* Comprehensive Event Management & Planning.* Social Media Marketing - Helping grow brands and develop their online web strategy through social media marketing. Create custom pages for Facebook, Twitter & YouTube.* Email Marketing - Create working, action-inspired content.* Website Maintenance - Maintain and update content as needed. Develop new CMS driven sites using Wordpress, Drupal or Joomla. Enable client control of content and imagery.* Data Mining - Establish measurable online goals using analytic software. Create easy reporting for clients for use daily/weekly/monthly and quarterly. Easily transferred and used as comparative baseline to model future campaigns.

Savannah, Ga

• Event planner and stage manager for all live production events – Picnic in the Park, International Taste of Culture Festival, Savannah Asian Festival, Fabulous Equinox Orchestra. Involves budgeting, city/county permitting, vendor and production team coordination and serving as primary liaison between MG+A and client.• Oversee estimating, staffing for installation maintenance jobs. Perform job cost analysis to improve margins and profit.• Maintain production equipment and rental inventory.• Develop and design website, customize social media and branded imagery.• Liaise with manufacturers on PR on new product beta-testing experience.

Savannah, Georgia Area

Artistic Operations:• With the Artistic Director, Executive Director and artistic planning committee, coordinated each season of orchestral, choral, chamber and education/outreach programs including collaborative partnerships, guest artists.• Negotiated and managed contracts with guest artists and orchestra musicians. • Oversaw the development of artistic and education budgets; monitored expenses and controlled production costs; reported actual results versus budgets and recommended corrections.• Executed concert productions of the highest caliber. Oversaw technical aspects of productions from equipment/instrument acquisition to transportation and security. • Moderated negotiations between AFM Local 447-704 and management. Resulted in multi-year recording agreement, while maintaining the existing LS-1/L-2 single engagement agreements. • Served in the capacity of full-time orchestral librarian. Established the SPO library and maintained holdership of former SSO library with bi-annual inventory and part restorations.Marketing & Public Relations• Directed the branding and launch of the Savannah Philharmonic – logo, website, collateral materials. Established brand usage guidelines.• Marketing campaigns from 2007-2010 resulted in sold out houses for 14 out of 17 performances. Earned income tripled in 3 seasons.• Wrote and distributed all concert and special event press releases. Coordinated event photograph and conductor/guest artist interviews with area press.• Managed website content. Established e-newsletter growing initial contacts from 400 to over 4,500 with an open-rate average of 35.8% and click-thru average of 12.9%.

• Rehabilitated waning media & community presence via press releases, conferences and networking opportunities.• Rehabilitated waning media & community presence via press releases, conferences and networking opportunities.• Authored twice monthly positive small business news articles in the Savannah Morning News.• Executed all events for SBAC – annual meeting, board meetings, business tradeshows. • Administered continuing education programs for lenders, businesses and agencies.• Designed and created marketing collateral for sales meetings and tradeshows.• Served as corporate liaison between Small Business Resource organizations – SCORE, SBDC and U.S. Export Assistance Center.

• Implemented and evolved high-impact strategies to target new business opportunities and new markets resulting in an increased listing share of 6% in 8 months.• Planned and negotiated media buys, including TV, radio, print and digital.• Implemented outreach programs to alter negative perceptions in the community. Included Home for the Holidays 2009 Design Showcase - raised $3k+ for the Community Health Mission.

• Managed both inbound and outbound marketing campaigns to generate new business andto support partner and sales teams.• Designed and created marketing collateral for sales meetings, trade shows and companyexecutives.• Analyzed ratings and programming features of competitors to evaluate the effectiveness of marketing strategies.• Coordinated monthly and quarterly marketing and community events, such as property owner and broker events.

• Increased net $ volume by 136.47% over 2003-2005 while maintaining an advertising to sales percentage of 7.46%.• Designed & wrote copy for all radio, print and collateral materials.• Oversee all facets of event marketing – grand/soft openings, , Property Owner events, broker events, builder program, investor programs, tradeshows.• Maintain, create and optimize community web pages for all divisions.• Apply RFPs for required outsourcing, photography & media buying.• Executed direct mail campaigns including model information & customer profiles. Include trend analysis, market & competitor research for market shifts (softening, new booms), effectiveness and new lead generating sources.• Coordinated all facts of event marketing - soft/grand openings, dignitary cocktail parties, property owner/broker events, builder programs and tradeshows.

• Exceeded budgeted sales goals CY2004 budget by $18 million, net actual CY $32 million.• Maintained less than 7% advertising to sales ratio.• Managed & tracked all marketing programs, campaigns and budgets.• Oversaw the production, placement, accuracy, legal compliance and branding of all advertising.• Examined and prepared reporting for trends and statistical analysis of marketing campaigns.

Savannah, Georgia Area

• Restructured existing American Traditions Competition to embrace a new artistic vision andstrategy enabling a wider variety, yet higher caliber vocalist to apply and compete.• Spearheaded annual fund "under $750" pledge drive breaking initial goals by over $5,000.• Managed competition during the Savannah Music Festival. Primary liaison for all judges,accompanists, competitors and logistic/production crews.