–Oversee all digital work within the agency–Managed the digital team and coordinated cross-team collaboration –Artfully combined user empathy with detailed performance data to deliver engaging digital experiences for clients–Drive digital strategy for our clients by creating user flows and planning the customer's journey–Lead complex, multi-facetted digital efforts and seamlessly integrate into larger brand strategies

–Responsible for developing, delivering and executing digital strategies on behalf of our healthcare, public sector, financial services and nonprofit clients–Drive digital strategy for our clients by creating roadmaps and planning the customer's online journey–Handle complex, multi-facetted digital marketing efforts and seamlessly integrate into larger brand campaigns and traditional aspects of marketing–Create measurement reports that focus on project performance and health to optimize existing strategies and fuel future ones

BrandExtract is a B2B brand consultancy who's devoted to helping our clients create, transform and grow. We guide our clients toward greatness to help them determine who they are and what they can deliver to their customers. As a Content Marketing Specialist, it's my responsibility to:--Conduct competitor and industry research to keep a strong pulse on the stories and content types that engage readers and build strong brand authority online--Brainstorm and develop compelling and useful articles and other content that supports the marketing goals and brand strategy--Strategically distribute and promote content to reach the specified target audience --Optimize content according to SEO and user experience best practices--Conduct targeted outreach and manage influencer/media contact lists--Collaborate with members of the Marketing Communications team to produce and execute social media strategies, monitor activity, engage with followers and report monthly performance --Produce content marketing, social media and PR strategies based on brand/marketing assessments and recommendations--Manage BrandExtract's email marketing activities using Campaign Monitor and Hubspot