Manage recruitment and evaluation of candidates for Emory Goizueta's Specialized Masters programs, including Goizueta's Master of Analytical Finance, Master of Science in Business Analytics, Master in Management and Master in Business for Veterans programs. Evaluate and recommend qualified candidates for admission. Interview potential candidates to assess interest in and fit for the programs. Represent Emory in admissions information sessions and in other recruiting events, such as industry conferences.

Evaluate and recommend qualified candidates for admission to Emory's Master in Analytical Finance and Master of Science in Business Analytics programs. Interview potential candidates to assess interest in and fit for the programs. Represent Emory in admissions information sessions and in other recruiting events, such as industry conferences. Assist in Early Outreach recruiting efforts for full-time MBA programs.

Lead marketing initiatives for MSBA program. Create print, social media, video, and press releases to drive awareness of the program and enhance recruiting efforts for potential students and corporate sponsors. Ensure brand integrity and compliance with university brand guidelines. Coordinate promotion and content display for large MSBA program events with 100+ attendees, including annual Goizueta Business Analytics Conference, Client Pitch Day, and Insights Day.

Responsible for publicity and recruitment of new members for nationally and regionally competitive youth rowing club. Utilized social media, print, and event-based promotion to recruit new members. Wrote press releases, website articles, and promotional blurbs. Created publicity kits for community organizations. Planned and executed recruiting events throughout the metro Atlanta area. Collaborated with city officials and organizations to develop programming and co-market events. Responsible for operations and decision making in areas including staff review and salary negotiations, facility management and equipment purchases, major fundraisers, and logistics for out of state regattas and club events.

Accountable for maximizing sales channel efficiency for Small Business channels as well as identifying optimally performing sales channels and departments to merge Small Business Units in a $27 billion corporate merger.

Responsible for co-development of the first corporate marketing strategy, strategic plan, and national brand advertising campaign for $1 billion start-up. Developed initial market segmentation with special emphasis on business users. Supervised nationwide focus groups and provided marketing recommendations based upon feedback. Assisted in site selection for retail stores and initial retail operations plan for the Dallas MTA.

Accountable for implementation of wireless strategy and corporate business case for B2B unit of a major corporation. Identified strong potential product; took product through new product development process and launch. Coordinated new product trials across several states, product roll-out and sales force training. Designed trade show booth graphics, product marketing materials and co-branded materials for industry shows.

Responsible for analytical support and development of annual Large Business Services Plan, Operations Plan, and Business Plan for a corporate B2B unit.

Provided analysis for strategic and operations plans.