Katie Mcnulty Email & Phone Number

Chicago, Il, Us

Evansville, Indiana Area

• Oversaw marketing budget by identifying optimal digital marketing investments, properly ordering materials, and planning innovative marketing programs.• Collaborated with Chief Commercial Officer to implement new Salesforce CRM, convert cloud data sources, and successfully onboard sales teams.• Updated and optimized product information and website copy for e-commerce partners, including Amazon.• Partnered with cross-functional teams like internal sales, finance, digital marketing, graphic design, consumer affairs, and quality control to execute long-term strategic direction for brand strategy.• Facilitated public relations and company image by drafting and distributing press releases, interview responses, and coordinating trade shows.• Spearhead content development by planning social media & email marketing calendar, developing print marketing materials, and proofreading food packaging labels for 100% accuracy.• Streamlined company's national demo program by building new representative manual, revamping product training, and driving overall productivity.• Served as subject matter expert for modular learning creation and analytics through platform ExpertVoice by assisting retail employees, internal sales, and demo representatives.• Counseled and assisted with company influencer marketing program by researching partners, interviewing candidates, and evaluating performance metrics.

University Of Evansville

• Achieved 94% overall customer satisfaction rating by implementing creative customer service strategies (Fall 2016).• Increased Facebook followers by 30% and generated 1900+ posts through engaging content development and social media campaigns.• Executed first Ecommerce marketing campaign for Cyber Monday, resulting in $1,900 single-day voluntary meal plan sales.• Designed innovative brand marketing plans and promotions to consistently increase residential dining traffic.• Revamped all visual merchandising and residential dining signage to properly comply with Food & Drug Administration safety regulations.

Evansville, Indiana Area

• Orchestrated marketing strategy, event promotions, and budget management for 7 markets.• Standardized market ordering process by streamlining print vendors, refining media buying timing, and achieving cost efficiencies.• Launched company Instagram account by leading back-to-school campaigns, researching industry trends, and building content library.• Headed regional training programs by providing education on product, pricing, and sales process changes.• Oversaw public relations, brand management, and sales acquisition events to boost company image.

Evansville, Indiana Area

• Leveraged traditional and non-traditional marketing tactics to enhance brand planning process and meet market penetration goals.• Grew internal sales program by delivering training presentations, scheduling ride-alongs, developing incentive contests, and highlighting employees through recognition programs.• Transformed sales & marketing culture by increasing transparency on product/competitive information and creating biweekly newsletter.• Showcased strong organizational skills and ability to lead cross-functional teams, earning promotion to Marketing Coordinator in fast-paced environment for Evansville market.

Naperville, Illinois

• Promoted a marketing and sales culture by communication WOW! Product and competitive information as well as sales strategies in a biweekly newsletter, The Cage Page• Collaborated with different departments to construct captivating and informative marketing collateral based on their needs• Assessed local marketing tactics and opportunities in support of acquisition and penetration goals in order to create a cohesive and integrated marketing plan • Increased the number of Just Ask! Sales by launching the monthly sales recognition program, Just Ask! Wall of Fame

Peoria, Illinois Area

• Coordinated event themes, promotional materials, and logistics to achieve the highest single-night attendance in university history at 2000 attendees.• Planned and organized monthly alternative social activities in Bradley University's Recreation Center.• Managed a trimmed $7k marketing team budget by increasing attendance, executing all prior year events, and negotiating friendly rates from vendors.• Coached and mentored Late Night BU events staff, logistics team, volunteers, and vendors to ensure optimal event operations.

Peoria, Illinois Area

• Created 2011 Annual Report by organizing statistics, analyzing data, crafting editorial stories & case studies, and partnering with vendors on timely publication.• Designed and built 2012 "Friends of Scouting" fundraising brochure to increase organizational financial support.• Coordinated social media messaging to increase customer engagement rate through integrity and innovation.• Updated content management site (DoubleKnot) by entering calendar events, heading internal communications, and boosting business performance.

Peoria, Illinois Area

• Executed tasks and projects in a timely manner to motivate and energize department staff • Communicated and collaborated with different county departments to construct captivating and informative flyers and advertisements • Enhanced writing skills producing and editing County press releases

Master Of Business Administration - Concentration In Data Analytics

Communications, Advertising, 3.43/4.0 Cum Laude

Activities and Societies: American Advertising Federation, Rotaract, Pi Beta Phi, Late Night BU