Mary Sheldon Email & Phone Number

Westlake, Texas, US

Develop the strategy and manage the execution of marketing programs for RHC (residential home construction) software products.

Palo Alto, California, US

Drove awareness and generated demand and pipeline in North America through integrated and ABM campaign design. Measured and optimized campaigns while collaborating closely with digital marketing, field marketing, product marketing, industry SME, and sales for the ICP enterprise segment. Owned campaign execution plans and drove digital tactics and.

Charlotte, NC, US

Developed marketing strategies and executed segmented, multi-channel upsell/cross-sell campaigns that educate the customer community on the broad array of products and services, ensuring they understand their value and create associated demand. Worked closely with cross-functional teams including product marketing, sales, creative, brand, and content to.

Austin, TX, US

Held multiple roles within field marketing for SaaS ERP software products targeting wholesale distributors nationwide.Demand Generation/Content Marketing: Created and managed omnichannel lead acquisition marketing programs across multiple vertical markets blending email, paid media (digital and print), content syndication, ABM, marketing automation.

Louisville, KY, US

Responsible for brand development, awareness building, website content and traffic growth, lead generation tactics, and advertising strategy. Carried out brand development, website traffic growth, awareness building, lead generation tactics, and advertising strategies. Developed effective product training and promotional resources, such as infographics.

Eden Prairie, MN, US

Responsible to provide marketing strategies and execute traditional and digital tactics to support resale partners (VAR) and OEM partners for all products, solutions, and services within the company portfolio. Established inbound and outbound marketing campaigns for numerous brands, products, and services across multiple vertical markets. Enhanced brand.

Developed, managed, and promoted B2B marketing programs to increase brand awareness and expand support services to members. Provided program optimization and data analysis. Developed and executed company rebranding campaigns to increase brand awareness. Executed redesign of the company website to deliver user-friendly navigation and enhance SEO. Managed.

Anoka, US

Managed trade shows and corporate events including pre-show and post-show promotions, exhibit design, staff training, and logistics. Developed the company's sales lead tracking program. Supported International dealer trade shows. Designed all marketing communication materials in multiple languages and managed commercial print production vendors. Developed.