Mary Sheldon Email & Phone Number

Westlake, Texas, Us

Develop the strategy and manage the execution of marketing programs for RHC (residential home construction) software products.

Palo Alto , California, Us

Drove awareness and generated demand and pipeline in North America through integrated and ABM campaign design. Measured and optimized campaigns while collaborating closely with digital marketing, field marketing, product marketing, industry SME, and sales for the ICP enterprise segment. Owned campaign execution plans and drove digital tactics and multi-channel programs. Uniphore is the global leader in conversational AI and automation for customer experience (CX).

Charlotte, Nc, Us

Developed marketing strategies and executed segmented, multi-channel upsell/cross-sell campaigns that educate the customer community on the broad array of products and services, ensuring they understand their value and create associated demand. Worked closely with cross-functional teams including product marketing, sales, creative, brand, and content to support marketing activities driving MQL and SQL goals.isolved is a SaaS software platform for human capital management.

Austin, Tx, Us

Held multiple roles within field marketing for SaaS ERP software products targeting wholesale distributors nationwide.Demand Generation/Content Marketing: Created and managed omnichannel lead acquisition marketing programs across multiple vertical markets blending email, paid media (digital and print), content syndication, ABM, marketing automation, webinars, pay-per-click campaigns, and nurture programs. Created and/or maintained collaboration on the development of new content assets to drive leads. Supported sales team by providing relevant tools, content, and follow-up guidance for each lead source.Customer Marketing: Drove engagement from existing distribution customers. Provided open communication channels with Customer Account Managers to develop marketing programs that supported their sales goals. Supported strong customer loyalty via product launch promotions, a monthly newsletter, webinars, marketing programs with product user groups, and live events.

Louisville, Ky, Us

Responsible for brand development, awareness building, website content and traffic growth, lead generation tactics, and advertising strategy. Carried out brand development, website traffic growth, awareness building, lead generation tactics, and advertising strategies. Developed effective product training and promotional resources, such as infographics, product feature brochures, and videos/virtual tours. Administered all marketing initiatives with several vendors and agencies and oversaw all aspects of trade show participation and customer events. Led restructuring of the company website to allow 100% mobile access and maintained post-launch content updates. VoicePad is the real estate industry’s premier source for lead-generating mobile technology. From a single platform, VoicePad enables real estate Brokerages, Teams, and Agents nationwide to provide property information to ANY mobile device, while generating real-time curbside leads.

Eden Prairie, Mn, Us

Responsible to provide marketing strategies and execute traditional and digital tactics to support resale partners (VAR) and OEM partners for all products, solutions, and services within the company portfolio. Established inbound and outbound marketing campaigns for numerous brands, products, and services across multiple vertical markets. Enhanced brand awareness with redesigned company logo, trade show displays, capabilities video, and product catalog. Assisted resale partners with their marketing by generating email campaigns, sales collateral, advertising, and trade show marketing. Introduced a marketing co-op program with key manufacturers to support offsetting marketing costs for resale partners. Directed website redesign and performed content management and SEO.GetWireless is a national value-added distributor of cellular-based hardware solutions serving industries with M2M communication needs.

Developed, managed, and promoted B2B marketing programs to increase brand awareness and expand support services to members. Provided program optimization and data analysis. Developed and executed company rebranding campaigns to increase brand awareness. Executed redesign of the company website to deliver user-friendly navigation and enhance SEO. Managed the development of a member loyalty/rewards program (structure, budget, redemption process) and was responsible for the promotion and launch of the program. Event planner for annual charity fundraiser.Elite Hearing Network provides B2B services/consulting for independent audiology healthcare practices and is a division of Amplifon USA.

Anoka, Us

Managed trade shows and corporate events including pre-show and post-show promotions, exhibit design, staff training, and logistics. Developed the company's sales lead tracking program. Supported International dealer trade shows. Designed all marketing communication materials in multiple languages and managed commercial print production vendors. Developed and implemented the company's asset management program for over 350 print assets. Established an online print-on-demand program for global dealers and company sales reps.