• Develop and execute marketing strategies to increase sales and ROI, working with platinum partners like Microsoft, Cisco, Lenovo, Dell, Apple, and HP.• Conduct market research and competitor analysis to optimize campaign targeting for maximum results.• Align campaigns with partner goals and sales objectives, ensuring content consistency across customer journeys.• Manage digital campaigns, including email marketing through Hubspot, paid ads (DemandBase, LinkedIn), and social media, with a focus on partner's brand guidelines.• Secure funding (MDF) from partners like Microsoft, Cisco, Lenovo, Dell, Apple, and HP by Bi-weekly cadence.• Collaborate with leadership to promote customer-facing offers on Zones.com, leveraging partner support.• Ensure accurate and timely execution of campaigns with US-based (corp) teams and service delivery partners.• Track and report performance to partners across all digital platforms, measuring success and refining strategies based on data.• Provide leadership with actionable insights to improve campaign effectiveness & delivery.• Maintain alignment between marketing and sales, tracking leads, and enhancing cross-department collaboration throughout the customer journey.

• Online Advertising Campaigns: Google Search, Video, Email, App, and Display Ads• Social Media Channels: Data Analysis, Audit, and Update According to Brand Guidelines• Branded Content Policies: Create & Update for Online Marketing & Leadership• Training Workshops: Conducted for the company's Social Media Teams• Successfully Led: Nationwide Brand Launch Covering 360 Marketing Head Points• OOH Campaigns: Activation• Content Optimization: Monthly Newsletters• Content Research & Optimization: Google News• Website Coverage Issues: Audit & Fix• Custom Audiences + Ads: Facebook, Instagram & LinkedIn• Market Research & Digital Media: Monthly Plan + Digital Strategy• GMB Verification & Management• Open Graph + Google Knowledge Panel: Implementation• Google Analytics: Integration & Setup (Events & Triggers Creation & Monitoring)• Google Search Console: Integration + Setup• Indexed Backlinks: Research• Keyword Research: Blogs + Competitor Analysis for SEM• Lead Generation: Facebook• Marketing Database Management• Monitoring Campaign Budgets: Across Facebook, Google Ads, and Apple Ads• Page Speed Index & Core Web Vitals Optimization• Pinging Search Engines: For Auto Sitemap Submits• Pixel Events: Trigger and Create• UI/UX Activation: Web & Apps• Posts Boosting Plans: Facebook, Instagram, Twitter, LinkedIn• Reports on Campaigns' Overall Performance: + KPIs• Schema Creation: Multiple Sites (Google Knowledge Graph)• Meta Titles & Description Optimization: Blogs & News• Blogs Optimization: Google Discovery• Blogs Internal & External Backlinks: Plan Creation• Sitemaps Updates: Google News• SMS and Email Marketing Strategies: Develop & Implement• Testing Rich Snippets: SERP• WordPress Updates and Management• Growth Strategies: Worked with brand teams to brainstorm new and innovative strategies• Awards: Received 2 appreciation awards in 2021 and 2022 for successful brand launch

• Managed project timelines and budgets: ensuring successful delivery within the scope and on schedule• Allocated multi-million PKR monthly budgets: for online marketing & campaign costs• Led cross-functional teams and collaborated with different departments: to achieve project goals• Developed and implemented project management processes and procedures: to ensure project efficiency and consistency• Monitored and reported project progress to stakeholders: Identifying and addressing any issues or risks• Facilitated meetings and provided regular updates: to team members and stakeholders• Provided mentorship and coaching to team members: to support their professional development• Assessed team performance and provided feedback: to improve productivity and team morale• Managed resource allocation and project scope: to ensure projects were delivered on time, within budget, and to the satisfaction of stakeholders.• Developed, implemented, and managed Digital Growth Strategies• Oversaw the implementation of ATL & BTL marketing strategies• Provided customers journey maps: to enable the sales team to function effectively• Trained lower-level managers and guided day-to-day activities of the marketing team• Negotiated with media agencies: To secure agreements for the promotional media• Mind Mapped campaign structure: for brand launches

• Supervised copywriting team: Created, edited, and improved content that targets audience, optimized the path to conversion• Specialized in MS Office Applications and SEO tools: SEMrush, Ahref, ScreamingFog, Hubspot, Moz, etc.• Measured and Optimized website regularly: To drive traffic, engagement, and leads, integrated content programs with campaigns to drive demand for the brand• Worked with designers and creative partners: To embellish work with images, graphics, and video• Developed and managed: Editorial calendar, Received customer feedback, generated ideas to increase customer engagement• Managed: General website or marketing copy, content for customer journey or internal teams in the business• Responsible for using social media marketing tools: to create and maintain the company's brand• Worked with marketing professionals: to develop social media marketing campaigns and Content Marketing Campaigns• Interacted with customers and other stakeholders: via the company's social media accounts• Analyzed company's digital marketing plan and social media strategy: Identifying strategic weaknesses and making recommendations for improvements• Researched social media trends: Informed management of changes relevant to the company's marketing activities• Setting key performance indicators (KPIs) for social media campaigns: such as targets for a certain number of shares or likes and measuring a campaign's performance against the KPIs

• Optimized Facebook Ads campaigns for multiple clients, aligning with audiences.• Deployed project management principles to improve content strategy across various channels.• Led the execution of visually engaging graphic posts targeting specific customer segments.

• Oversaw the company's social media presence, formulating and executing strategic plans.• Designed and managed social media campaigns with a focus on maximizing engagement.• Employed data-driven analysis for a better copy that aligned with the target audience.• Revamped product description optimization efforts to drive online sales and visibility.• Collaborated closely with digital media teams to refine digital marketing strategies.

• Conducted data-driven analyses to inform content strategies and maximize brand growth.• Used tools such as Keyword Planner and Moz to perform in-depth keyword research.• Managed meta titles and descriptions, employing analytics to enhance website performance.• Provided strategic insights to refine content strategies for site pages and blogs.

• Strategically directed inbound sales and support operations to optimize customer acquisition.• Analyzed and implemented technical support processes, ensuring efficient service delivery.• Developed and executed strategies to enhance software troubleshooting.• Led a team in providing comprehensive technical support across email and voice channels.• Evaluated and improved support protocols for both current and previous software releases.