Hammad A. Email & Phone Number

Islamabad, PK

• Develop and execute marketing strategies to increase sales and ROI, working with platinum partners like Microsoft, Cisco, Lenovo, Dell, Apple, and HP.
• Conduct market research and competitor analysis to optimize campaign targeting for maximum results.
• Align campaigns with partner goals and sales objectives, ensuring content consistency across customer journeys.
• Manage digital campaigns, including email marketing through Hubspot, paid ads (DemandBase, LinkedIn), and social media, with a focus on partner's brand guidelines.
• Secure funding (MDF) from partners like Microsoft, Cisco, Lenovo, Dell, Apple, and HP by Bi-weekly cadence.
• Collaborate with leadership to promote customer-facing offers on Zones.com, leveraging partner support.

Islāmābād, Pakistan

• Online Advertising Campaigns: Google Search, Video, Email, App, and Display Ads
• Social Media Channels: Data Analysis, Audit, and Update According to Brand Guidelines
• Branded Content Policies: Create & Update for Online Marketing & Leadership
• Training Workshops: Conducted for the company's Social Media Teams
• Successfully Led: Nationwide Brand Launch Covering 360 Marketing Head Points
• OOH Campaigns: Activation

Islāmābād, Pakistan

• Managed project timelines and budgets: ensuring successful delivery within the scope and on schedule
• Allocated multi-million PKR monthly budgets: for online marketing & campaign costs
• Led cross-functional teams and collaborated with different departments: to achieve project goals
• Developed and implemented project management processes and procedures: to ensure project efficiency and consistency
• Monitored and reported project progress to stakeholders: Identifying and addressing any issues or risks
• Facilitated meetings and provided regular updates: to team members and stakeholders

Islāmābād, Pakistan

• Supervised copywriting team: Created, edited, and improved content that targets audience, optimized the path to conversion
• Specialized in MS Office Applications and SEO tools: SEMrush, Ahref, ScreamingFog, Hubspot, Moz, etc.
• Measured and Optimized website regularly: To drive traffic, engagement, and leads, integrated content programs with campaigns to drive demand for the brand
• Worked with designers and creative partners: To embellish work with images, graphics, and video
• Developed and managed: Editorial calendar, Received customer feedback, generated ideas to increase customer engagement
• Managed: General website or marketing copy, content for customer journey or internal teams in the business

• Optimized Facebook Ads campaigns for multiple clients, aligning with audiences.
• Deployed project management principles to improve content strategy across various channels.
• Led the execution of visually engaging graphic posts targeting specific customer segments.

Islamabad, Islāmābād, Pakistan

• Oversaw the company's social media presence, formulating and executing strategic plans.
• Designed and managed social media campaigns with a focus on maximizing engagement.
• Employed data-driven analysis for a better copy that aligned with the target audience.
• Revamped product description optimization efforts to drive online sales and visibility.
• Collaborated closely with digital media teams to refine digital marketing strategies.

Rawalpindi

• Conducted data-driven analyses to inform content strategies and maximize brand growth.
• Used tools such as Keyword Planner and Moz to perform in-depth keyword research.
• Managed meta titles and descriptions, employing analytics to enhance website performance.
• Provided strategic insights to refine content strategies for site pages and blogs.

Rawalpindi

• Strategically directed inbound sales and support operations to optimize customer acquisition.
• Analyzed and implemented technical support processes, ensuring efficient service delivery.
• Developed and executed strategies to enhance software troubleshooting.
• Led a team in providing comprehensive technical support across email and voice channels.
• Evaluated and improved support protocols for both current and previous software releases.