Mathew Chee Email & Phone Number

Singapore

Singapore

Led a team of publisher operations professionals in the Asia region, achieving year-over-year ad revenue growth of 20-30%.Developed and implemented effective ad monetization strategies that maximized revenue streams and built strong relationships with key stakeholders.Collaborated closely with sales teams to analyze, execute, and support key gaming accounts, resulting in substantial revenue gains and elevated levels of client satisfaction.Set forth a visionary strategy for the territory of developers, capitalizing on existing and novel monetization products to generate a significant upswing in revenue figures for Unity's esteemed clientele.Nurtured and enhanced the capabilities of the teams by training and coaching both the publisher operations and new Client Partners teams, driving exponential sales growth across the entire region.Orchestrated close collaboration with internal cross-functional stakeholders to ensure the seamless progression of client deals and prepare clear and concise communication updates to keep both internal and external stakeholders informed about the progress of business development milestones.

Singapore

Team Lead for Publisher Operations, Asia, overseeing gaming market expansion in various territoriesManaged a team of six individuals to achieve strategic goals.Analyzed market landscapes in multiple countries to identify growth opportunities.Achieved remarkable year-on-year ad revenue growth of 20-30%Led ad monetization strategies to maximize revenue, fostering relationships with industry stakeholders.Collaborated with sales teams to analyze and support gaming accounts, resulting in revenue gains and client satisfaction.Developed a visionary strategy for developers, boosting revenue for Unity's clients.Provide training and coaching to publisher operations and new Client Partners teams, driving sales growthOrchestrated collaboration with internal cross-functional stakeholders for successful partnerships and revenue growth

Singapore

Working with Client Partners to spearhead the expansion of the gaming market in Vietnam, Indonesia, Australia, India, Pakistan, Malaysia, Singapore, and Thailand by mapping out the market landscape and identifying key opportunities for growth.Led efforts to grow the gaming market in the region, resulting in a year-on-year increase of 20-30% in ad revenues.Oversaw the growth of ad monetization in the region, identifying and implementing strategies to maximize revenue and drive sales growth.Developed and maintained strong relationships with key stakeholders in the gaming industry, including publishers, developers, and advertisers, to ensure continued growth and success in the region.Analyzed, executed, and supported key gaming accounts in collaboration with sales teams, resulting in increased revenue and client satisfaction.Set strategy for territory of developers to maximize revenues for Unity's clients through existing and new monetization products, leading to increased revenue.Trained and coached publisher ops & new Client Partners teams to maximize their potential and drive sales growth in the region.Collaborated closely with internal cross-functional stakeholders to facilitate fixes, improvements, or adjustments to ensure success in client deals, resulting in successful partnerships and increased revenue.Prepared internal and external communication updates to stakeholders on the progress of business development milestones, keeping stakeholders informed and involved in the process.Skills:Partner management and developmentBusiness development and executionAnalytics and KPI monitoringCross-functional collaboration and communicationMonetization product strategy

Singapore

Product strategy: Developed and executed a product strategy that aligned with the company's overall goals and objectives.Product development: Oversaw the entire product development lifecycle, from ideation to launch, ensuring that products were delivered on time, within budget, and to the highest quality standards.Market research: Conducted market research to understand customer needs, identify market opportunities, and stay ahead of trends and competitors.Cross-functional collaboration: Collaborated with cross-functional teams, including engineering, design, sales, and marketing, to ensure that products were developed in a collaborative, iterative, and customer-focused manner.Program management: Developed and managed programs that supported product development, including project management, process improvement, and product documentation.Team leadership: Built and led a high-performing team of product managers, program managers, and other product development professionals.

Singapore

Led the successful deployment and technical management of direct marketing campaigns for Singtel Group (Telkomsel,Airtel,Singtel,Optus ) in the APAC region, providing operational support for [a•mo•bee] platform.Collaborated with a team of professionals to support clients' sales and planning teams, ensuring seamless execution of marketing campaigns.Efficiently analyzed and optimized campaigns while delivering in-depth follow-up reports to improve marketing performance.Demonstrated a proactive approach to becoming an expert in [a•mo•bee]'s direct marketing platform in a diligent and timely manner.Successfully executed first-line support and troubleshooting services to clients in APAC, ensuring smooth campaign management, design, and planning.Conducted comprehensive pre-deployment training to the sales, technical support, and campaign management teams on the functionality and usage of the Mobile Marketer UI.

Singapore

Coordinated joint pilot mobile advertising projects with partners across the value chain, resulting in successful functional test flights.Incorporated Ad Space Inventory Partners, such as mobile content publishers, software developers, and network operators, into Smaato's platform, leading to increased monetization of mobile advertising space.Provided expert counsel to Smaato's management on all aspects of the company's marketing and sales efforts.Managed responses to technical RFPs from Ad Space Partners, ensuring timely and effective communication.Developed and delivered technical presentations to Ad Space Partners and engineering teams, contributing to successful partnerships and increased revenue.Collaborated effectively with internal Engineering, Ad Operations, Product Management, and Sales teams to bolster sales and customer relations in the APAC region.Skills:Project coordination and managementPartnership development and managementTechnical presentationsSales and marketingCommunication and collaborationCross-functional team management

Objective:To utilize my experience in product management, team coordination, and usability testing to contribute to the development and launch of innovative products in the mobile technology industry.Experience:Product Manager, QNumber/MyZoop VAS PlatformMystiq MobileReporting to the COODuration: 3 yearsResponsible for defining product features and functions for the QNumber/MyZoop VAS platform, ensuring that they are implemented according to requirements.Worked closely with the Technology Team to manage the transition from designs into functioning products through development and testing.Created business requirements, screen concepts, and use cases, resulting in streamlined voice broadcast system for QNumber/MyZoop.Managed the functional specification writing, usability testing, HTML mock-up designs, production, and launch of new feature sets.Conducted full-fledged internal User Acceptance Testing (UAT) to ensure all functions were properly incorporated.Coordinated and conducted trial demos with Celcom (Malaysia) and Globe (Philippine), resulting in successful partnerships.Skills:Product management and developmentTeam coordination and managementUsability testing and researchBusiness requirements and use case developmentHTML and mock-up designPartnership coordination and managementUser experience design and management

As a highly analytical and systematic problem solver, I evaluate work flows, organizational structures, and planning strategies to develop efficient corrective actions. My experience in accomplishing BubbleTALK projects of varying complexity, always on time and within budget, has honed my skills in managing the fielding/deployment phase. I promote a collaborative work environment to achieve objectives, and successfully assign resources across different ethnicities, including hiring and training personnel. From comprehensive planning to leading dedicated and non-dedicated resources, I monitor, track, and report progress against project plans while communicating with internal and external senior management. I am adept at compiling and maintaining reports related to installation progress, providing daily supervision and direction during project implementation, and coordinating the acquisition and installation of hardware, software, and facilities. Additionally, I am experienced in organizing and preparing onsite surveys, performing current site configuration and user requirements analysis, and developing engineering plans and site installation technical designs. I have created and implemented hardware installation schedules and ensured the documentation of configuration changes at fielding/deployment sites. My successful project implementations include Turkcell, Turkey (Trial, 2007), DiGi, Malaysia (Upgrade, 2007), and Turkcell, Turkey (Commercial, 2008).

•Management of the handover of the project deployment from deployment into production/commercial (Ready For Service)•Creation and delivery of business relevant Service Level Agreements for the delivery and support of business services•Management of 6 support staff in responding to technical ,monitoring and operational problems •Growing and developing the technical and commercial skills of the customer support team.•Ensuring operational support processes are in place, documented, communicated and understood by all parties involved•Definition of Key Performance Indicators (KPI’s) against which Service delivery can be measured•Monitoring performance against SLA’s and KPI’s•Provision of weekly and monthly reporting on performance against SLA’s and KPI’s Customer (DIGI)•Ongoing process improvement (Continuous Service Improvement Plan)•Review of any significant Incidents and Root Cause Analysis and ensuring corrective actions are identified and implemented•Site surveys and Management with vendors and subcontractors for deployment.•Installation & commissioning of BubbleTALK system at customer premises.•Ensures that the commissioning test results are properly documentedSuccessful Project Implementation :-DiGi,Malaysia 2005M1,Singapore 2005CSL & New World, Hong Kong 2006Indosat,Indonesia 2006Vodafone,Egypt 2006Etisalat , UAE 2006

•Create and design BubbleTALK architectures using NMS Natural Access API •Create & Design prototype software and simulation of Bubble TALK user experience using mobile technology such as SYMBIAN and J2ME •Externally created solutions to demonstrate ideas around the company•Contribute to the organization’s strong drive to be on the cutting edge of technology and value added services for mobile operators