Mathew Sletten Email & Phone Number

Portland, Or, Us

Remote

I oversee the Xero education materials for our accounting and small business clients in the Americas market. We provide product and non-product related industry training for accountants interested in modernizing their firms through technology and advisory services. In addition to our training materials, we work to facilitate a deeper relationship between small businesses and their accountants and bookkeepers. By ensuring that small businesses can find an advisor that is trained well, we enable small businesses to focus on the thing they love, their work.• Determine market initiatives with eye toward client retention, onboarding, and growth as part of the greater GTM leadership team• Produce content for Xerocon and 8-12 industry conferences yearly, with reach in the 1,000s• Steer analytics dashboard development, yielding customer insights such as the ideal education/subscription ratio and giving Sales team direct CTAs• Create a portfolio of 100+ iLT/ViLT and eLearning programs by managing the US education team and working with SMEs, reaching 10,000+ users yearly• Manage a team that maintains an NPS of 60+, a presenter satisfaction rating of 90%, and a content satisfaction of 87%• Initiated a Spanish-language education strategy for an underserved business community, which contributed to 6x faster subscription rate in that community

Portland

• Designed and produced 100s of pieces of technical product education (certifications, badges) and thought leadership content • Created production and style guides• Developed content maintenance version process that saved large sums of money by limiting LMS versioning charges• Managed education code webpage repositories

San Francisco

• Improved video series UX by redesigning web pages• Established education best practices by collaborating with regional and global education teams• Researched and trained team on eLearning content authoring tools

San Francisco

• Improved training and content experience using JavaScript, HTML, and CSS• Maintained UX of the client KB, engaging almost 20,000 client sessions• Reduced client tickets by 25% using Google Analytics to develop video support and determine content updates

San Francisco

I was responsible for shepherding all media projects from conception to delivery for a wide array of public and private sector clients.

San Francisco Bay Area

•Planned, budgeted, scheduled, and managed production of digital assets and eBooks hosted on Connect, McGraw-Hill’s web-based online learning platform. •Monitored schedule and cost throughout the production process, resolve delays, and troubleshoot technical issues. •Collaborated with local and offshore vendors. •Trained in-house staff and vendors on Connect platform and back-end engine functionality.•Managed digital media assets and budgets for Humanities, Social Sciences, and Languages including eBooks, assessments, videos, and animations •Maintained quality by correcting errors, implementing new features, and limiting redundant development •Coordinated with freelancers, domestic and offshore vendors to solve server problems, fix bugs, test and implement version updates•Researched, suggested, and implemented new digital product ideas

Chicago

I worked on digital product development for Everyday Mathematics. This includes interactive whiteboard lessons, digital eTools, and iTunes apps.•Designed and developed 2012 CODiE Award winning, digital portfolio for Everyday Mathematics, including whole-class interactive eTools, customizable ePresentations, and iOS apps•Secured vendor bids for digital product development, planned workflows, guidelines, and budgets•Planned print-to-digital technology and content integration for Everyday Mathematics•Managed editorial work on all major print and digital components of Everyday Mathematics and University of Chicago middle school math programs•Worked closely with authors and cross-departmentally to develop products that met author, teacher, and McGraw-Hill Education needs without compromising quality or eliminating content•Promoted three times from Associate Editor, Assistant Editor, and Production Editor

Digital Media And Learning

Ba, English, Philosophy