I am currently a Product Consultant for JourneySpark Consulting, a consulting firm that focuses on enhancing the customer experience for clients in the education, insurance, and retail industries. I have over 5 years of product experience and collaborating with engineering, design, and leadership teams on consumer facing products.My passion lies at the intersection of software and user centered design. I enjoy working with companies of different backgrounds and developing product strategies for brands and companies including Ford, DC Comics, Universal Music, and GIA. My diverse background working with smart contracts, API integrations, and IoT devices has given me the ability to understand diverse technical audiences and create products that maximize the end user experience.Some notable highlights from my work experience include:· Designed and executed surveys, analyzed results to uncover insights to develop customer personas and journey maps, improving insurance customer user experience and leading to additional project with client· Conduct 50+ B2B customer journey interviews and combine insights with survey results to finalize deliverables for insurance client· Managed and delivered custom NFT-based products for 3 entertainment brands (Batman, Archie Comics, Sex Pistols) and incorporated customer feedback/input on platform features, resulting in 80% product adoption rate· Designed and executed groundbreaking blockchain-based applications for lifecycle management of electric vehicle batteries and consumer collection of lithium-ion batteries, winning $300K+ in funding from US Department of Energy· Devised and executed direct email marketing campaigns to support Product Marketing teams, generating qualified business leads ($100K+ deal size) for core product· Applied human-centered design principles to gain insights into customer needs and developed user personas, user journey maps, activity diagrams, and user stories, launching proof of concept (POC) with Ford Motor Company· Collaborated with 15+ sales representatives on customized campaigns to move B2B marketing qualified leads (MQLs) to sales qualified leads (SQLs) for company clients, generating 7 figures in revenue from lead genI enjoy networking with product professionals. If you would like to chat, please send me a message.