Customer Marketing Manager
CurrentResponsible for identifying gaps and opportunities within my customers and their applicable product segments, defining ROI and potential risks to product or category shifts, mapping execution and launch plans, maintaining consistent understanding of the consumers goals and how they relate or play into the channels/customers I service while balancing those against the customer's specific goals and capabilities. These are married together through Omni merchandising with both consumer and customer in mind, engaging and applicable product selection and assortment mix suggestions, deep data and analytics dives to validate recommendations and rationales, and gaining alignment from multiple internal teams to the opportunities and effects gained.