Matt Kaplan Email & Phone Number

Spearheading the development, packaging and execution of ad sales content solutions.

Los Angeles, California, United States

Developed strategic, cross-platform pitches for Ad Sales clients across numerous categories including Toys, Web Services (Uber, Postmates), Insurance and Health, driving over $3 million in new revenue.• Created over 25 pitches in 6 months that featured linear, live events, digital, social campaigns across various platforms including Instagram, YouTube, and Tik Tok, driving over $3 million in new revenue.• Headed cross-functional teams (ad sales, creative, live events, legal, etc.) in development of marketing concepts that met client objectives from concept development to launch.• Infused category and research and data analysis from multiple source into each marketing pro-posal.• Oversaw national advertiser integrations (i.e. Storyline integration, product placement, etc.) within original scripted programming on Nickelodeon.

Santa Monica, Ca

Led team of two in creating innovative custom 360 marketing concepts from Movie Studios and Video Game clients including Disney, Warner Bros., EA, and Lionsgate.As a leader I provided coaching and mentoring for staff at mid-level and entry level point of their careers, helping team members grow through promotions to increased responsibilities and titles. • Produced over 20 projects annually, featuring over 60 different pieces of content across linear and social content which helped bring in over $50MM is ad sales revenue. • Teamed with talent management in creation of influencer content featuring such talent as Zach King and Eh Bee Family that drove incremental scatter revenue beyond upfront spends.

Santa Monica, Ca

Led team of two in developing digital marketing executions for movie studio and video game clients. Teamed with linear counterparts to develop 360 marketing campaigns.• Managed client communication on all digital and promotional social executions throughout the process from pitching concepts to final execution• Served as day-to-day point person with internal teams including Standards and Legal, Sponsor-ship Development, Project Management and Show Teams.

Greater Los Angeles Area

Grew responsibilities over six years with E!, until ultimately leading a team of 2 managing both pitch and activation for all digital and social integrated marketing programs.​Hands-on management of project execution, assuring seamless integration of partner brands & customer satisfaction. Extensive experience managing the production phase of projects (TV and digital platforms)• Develop strategic brand integration opportunities including product placement, sponsorships, co-branded promotions and short-form content for major national advertisers• Drove tactical execution of added-value deals including writing, developing, and overseeing sponsorship opportunities for national ad sales clients• Managed multi-platform promotions for key events such as the red carpet with sponsored elements online, on-air, broadband, mobile, VOD and podcasting• Successfully planned & executed programs for numerous consumer brands - across multiple platforms - with select clients including: BMW, Diet Coke, eHarmony, Reebok, P&G, HP, Match.com, Wendy’s, Verizon, AT&T, Motorola, VW, Wal-Mart, Grey Goose, Garnier, L’Oreal, Macy's

Developed strategic brand integration opportunities including product placement, sponsorships, co-branded promotions and short-form content for major national advertisers• Managed multi-platform promotions for key events such as the red carpet with sponsored elements online, on-air, broadband, mobile, VOD and podcasting• Created sales support materials such as PowerPoint presentations, sales collateral, summary reports and sizzle reels• Handled outside client management and serve as liaison with interdepartmental personnel

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Administration