Matt Kaplan
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Matt Kaplan Email & Phone Number

Integrated marketing executive connecting brands to culture | Brand storyteller creating multi-platform content marketing partnerships | Entertainment and Media | Proven cross-functional team leader at WildBrain
Location: Santa Monica, California, United States 6 work roles 2 schools
1 work email found @wildbrain.com 4 phones found area 212, 203, 323, and 818 LinkedIn matched
4 data sources Profile completeness 100%

Contact Signals · 1 work email · 4 phones

Work email m****@wildbrain.com
Direct phone (212) ***-****
LinkedIn Profile matched
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Current company
Role
Integrated marketing executive connecting brands to culture | Brand storyteller creating multi-platform content marketing partnerships | Entertainment and Media | Proven cross-functional team leader
Location
Santa Monica, California, United States
Company size

Who is Matt Kaplan? Overview

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Quick answer

Matt Kaplan is listed as Integrated marketing executive connecting brands to culture | Brand storyteller creating multi-platform content marketing partnerships | Entertainment and Media | Proven cross-functional team leader at WildBrain, a company with 773 employees, based in Santa Monica, California, United States. AeroLeads shows a work email signal at wildbrain.com, phone signal with area code 212, 203, 323, 818, and a matched LinkedIn profile for Matt Kaplan.

Matt Kaplan previously worked as Director, Sales Development at Wildbrain and Sr. Director, Integrated Marketing at Viacom Velocity. Matt Kaplan holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.

Company email context

Email format at WildBrain

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{first}.{last}@wildbrain.com
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AeroLeads found 1 current-domain work email signal for Matt Kaplan. Compare company email patterns before reaching out.

Profile bio

About Matt Kaplan

I get a thrill every time one of my integrated marketing programs goes live. The nervous butterflies in my stomach as the Avengers battle it out in a thumb war live on stage at the Kids' Choice Awards. The sense of awe as I watch Zach King use his movie-making magic to drive off in a human-sized LEGO Batmobile across all of Nickelodeon’s social platforms. I have spent my career connecting brands to culture by strategically aligning their products with relevant and impactful content. I bring a unique set of skills that give me the ability to exceed the needs of my brand partners and led to multiple award-winning marketing campaigns.I start by leveraging insights and data to weave a consistent brand story with solutions across all platforms including ad-supported TV, digital, social media and live events. My strong presentation and storytelling skills have led to $MM of ad revenue from 100s of successful partnerships with Fortune 500 and growth companies. As a relationship-oriented creative marketing expert, I break down barriers to get to know and understand my clients’ goals and objectives. At Nickelodeon, I tore down the “frienemy” walls with Disney to build a strong trusting relationship and showcased the benefits of working with us more closing. This led to increased spending and more creative solutions including for Disney’s release of Solo: A Star Wars story where Nick talent appeared on the Millennium Falcon with Chewbacca. This was the first time the two brands mixed IP and became a formula for success on following titles.I have a proven track record of building, leading, and coaching high-performing teams across an organization to bring marketing campaigns to life and surpass goals. At both NBCUniversal and ViacomCBS I oversaw direct reports and led internal teams from various departments including Ad Sales, Marketing, and Programming and received high praise for my leadership and team management skills. My vast knowledge and experience connecting brand partners with relevant and engaging content can address the challenges and opportunities facing the emerging AVOD, Connected TV, streaming services and other direct to consumer platforms.Core Competencies include:Integrated Marketing | Brand Marketing | Digital Marketing | Client Presentations | Account Management |Social Media and Influencer Marketing | Cross-Functional Team Leadership | Relationship Building | Coaching and Mentoring | Project Management

Listed skills include Integrated Marketing, Digital Media, Television, Advertising, and 39 others.

Current workplace

Matt Kaplan's current company

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WildBrain
Wildbrain
Integrated marketing executive connecting brands to culture | Brand storyteller creating multi-platform content marketing partnerships | Entertainment and Media | Proven cross-functional team leader
toronto, ontario, canada
Website
Employees
773
AeroLeads page
6 roles

Matt Kaplan work experience

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Director, Sales Development

Current

Spearheading the development, packaging and execution of ad sales content solutions.

Jan 2021 - Present

Sr. Director, Integrated Marketing

Los Angeles, California, United States

  • Developed strategic, cross-platform pitches for Ad Sales clients across numerous categories including Toys, Web Services (Uber, Postmates), Insurance and Health, driving over $3 million in new revenue.
  • Created over 25 pitches in 6 months that featured linear, live events, digital, social campaigns across various platforms including Instagram, YouTube, and Tik Tok, driving over $3 million in new revenue.
  • Headed cross-functional teams (ad sales, creative, live events, legal, etc.) in development of marketing concepts that met client objectives from concept development to launch.
  • Infused category and research and data analysis from multiple source into each marketing pro-posal.
  • Oversaw national advertiser integrations (i.e. Storyline integration, product placement, etc.) within original scripted programming on Nickelodeon.
Aug 2019 - May 2020

Sr. Director, Partner Marketing Movies & Video Games

Santa Monica, CA

  • Led team of two in creating innovative custom 360 marketing concepts from Movie Studios and Video Game clients including Disney, Warner Bros., EA, and Lionsgate.As a leader I provided coaching and mentoring for staff.
  • Produced over 20 projects annually, featuring over 60 different pieces of content across linear and social content which helped bring in over $50MM is ad sales revenue.
  • Teamed with talent management in creation of influencer content featuring such talent as Zach King and Eh Bee Family that drove incremental scatter revenue beyond upfront spends.
May 2016 - Aug 2019

Director, Integrated Marketing, Movies And Video Games

Santa Monica, CA

  • Led team of two in developing digital marketing executions for movie studio and video game clients. Teamed with linear counterparts to develop 360 marketing campaigns.
  • Managed client communication on all digital and promotional social executions throughout the process from pitching concepts to final execution
  • Served as day-to-day point person with internal teams including Standards and Legal, Sponsor-ship Development, Project Management and Show Teams.
May 2013 - May 2016

Director, Marketing Solutions

Greater Los Angeles Area

  • Grew responsibilities over six years with E!, until ultimately leading a team of 2 managing both pitch and activation for all digital and social integrated marketing programs.​Hands-on management of project execution.
  • Develop strategic brand integration opportunities including product placement, sponsorships, co-branded promotions and short-form content for major national advertisers
  • Drove tactical execution of added-value deals including writing, developing, and overseeing sponsorship opportunities for national ad sales clients
  • Managed multi-platform promotions for key events such as the red carpet with sponsored elements online, on-air, broadband, mobile, VOD and podcasting
  • Successfully planned & executed programs for numerous consumer brands - across multiple platforms - with select clients including: BMW, Diet Coke, eHarmony, Reebok, P&G, HP, Match.com, Wendy’s, Verizon, AT&T, Motorola.
Aug 2010 - May 2013

Sr. Manager, Marketing Solutions

  • Developed strategic brand integration opportunities including product placement, sponsorships, co-branded promotions and short-form content for major national advertisers
  • Managed multi-platform promotions for key events such as the red carpet with sponsored elements online, on-air, broadband, mobile, VOD and podcasting
  • Created sales support materials such as PowerPoint presentations, sales collateral, summary reports and sizzle reels
  • Handled outside client management and serve as liaison with interdepartmental personnel
Aug 2006 - Aug 2010
Team & coworkers

Colleagues at WildBrain

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2 education records

Matt Kaplan education

FAQ

Frequently asked questions about Matt Kaplan

Quick answers generated from the profile data available on this page.

What company does Matt Kaplan work for?

Matt Kaplan works for WildBrain.

What is Matt Kaplan's role at WildBrain?

Matt Kaplan is listed as Integrated marketing executive connecting brands to culture | Brand storyteller creating multi-platform content marketing partnerships | Entertainment and Media | Proven cross-functional team leader at WildBrain.

What is Matt Kaplan's email address?

AeroLeads has found 1 work email signal at @wildbrain.com for Matt Kaplan at WildBrain.

What is Matt Kaplan's phone number?

AeroLeads has found 4 phone signal(s) with area code 212, 203, 323, 818 for Matt Kaplan at WildBrain.

Where is Matt Kaplan based?

Matt Kaplan is based in Santa Monica, California, United States while working with WildBrain.

What companies has Matt Kaplan worked for?

Matt Kaplan has worked for Wildbrain, Viacom Velocity, Nickelodeon, Nbcuniversal, Inc., and E! Networks.

Who are Matt Kaplan's colleagues at WildBrain?

Matt Kaplan's colleagues at WildBrain include Chris Foxwell, Peter Hyun, Lara Carson, James Hutchinson, and Izaak Velio.

How can I contact Matt Kaplan?

You can use AeroLeads to view verified contact signals for Matt Kaplan at WildBrain, including work email, phone, and LinkedIn data when available.

What schools did Matt Kaplan attend?

Matt Kaplan holds Master Of Business Administration - Mba from Ucla Anderson School Of Management.

What skills is Matt Kaplan known for?

Matt Kaplan is listed with skills including Integrated Marketing, Digital Media, Television, Advertising, Entertainment, Marketing, Digital Marketing, and Social Media Marketing.

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