Matt Poor Email & Phone Number

New York, New York, United States

I ensure that the creative department is relied upon as a strategic partner. I oversaw the pivoting of all our live events into virtual and currently hybrid events; creating new virtual event experiences and campaigns to support the marketing of them. I Identify strategic intersections between brands and information products across various sectors to maximize benefit to our customers. I develop efficient processes for managing workloads, and create a sense of internal ownership and pride in our design that reaches all departments of the company. Under my creative leadership, our brands have experienced double digit revenue growth and have won design, editorial and marketing awards.

Ney York, Ny

Reporting directly to the VP of Experience Design, I created a cohesive brand and user experience for the company and clients across our technology, pharmaceutical and education verticals. After strategically restructuring the brand architecture and rebranding several complete verticals, pivoting the entire company to all virtual events became critical. I ensured our transition to a virtual events company grew our brand equity, expanding the company's reach. I created new work flows for the creative department to maximize efficiency and collaboration across the company.

Through brand experience design and art direction, I ensured a consistent and satisfying journey for millions of users in Informa's Aviation, Agriculture, Public Infrastructure, Design and Engineering, and Events sectors. Responsible for branding, marketing, and advertising solutions through complete understanding of specialist audiences, and a deep knowledge of our clients vertical markets. Leveraging Informa's sophisticated data analytics enabled me to provide customers with tangible business results through great design.

Brand experience design for Aviation, Agriculture, Transportation, Design & Manufacturing and Infrastructure. Wordpress design and development, direction of UI for custom software. Creative direction of marketing campaigns for products and publications spanning Penton's customer base of 20 million.

Branding and marketing collateral for Superbowls, International Series, Pro Bowls, and special event promotion.

I was tasked with helping an existing production team transition into the role of in house creative for promotion of existing shows.

Digital Design/Art Direction. Develop branding, design and marketing campaigns for nytnow and Times Premier.

Manhattan, Ny

Developed the new brand for the Library, implementing the new look across all departments of the Library's vast infrastructure. Designed the Library's first app, Biblion, which received Apple's Educational App of the Year Award.

Provided art direction for Jr. staff, managed branding for various clients and projects.

Designed layouts, art directed photo shoots and oversaw retouching of photographs.

Created various collateral for the school, created layouts for the school magazine.

New York, Ny

Created layouts for the magazine.