Matt Allison Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

• Drive transformational change to ensure RedZed's marketing is sophisticated, effective and customer-focused – increasing sales growth, profitability and brand salience.
• Develop and operationalise RedZed's brand, marketing and communication strategy
• Diagnose RedZed's strategic business opportunity by undertaking market orientation, customer research, competitor analysis, identifying customer needs and market sizing
• Evolve personas, targeting, brand positioning, value proposition, tactics, budget and operating model based on data-led insights
• Undertake market orientation, customer research, competitor analysis, identifying customer needs and market sizing
• Work cross-functionally with sales, finance, operations, product and data to ensure business alignment and drive sustainable growth for direct and broker sales teams

Melbourne, Victoria, Australia

I spearhead business strategy and oversee end-to-end operational execution for BEX Lab, a data-led content marketing agency. I help organisations embed strategic, growth marketing programs that deliver commercial advantage.I have helped myriad blue-chip clients dissect the customer journey and strategically pair owned activity with paid spend and earned.

Melbourne, Australia

I led end-to-end business strategy and operational delivery, driving the development of internal capabilities, capacities, processes, systems, shared values, and structures to optimise predictability, enhance efficiency, and deliver superior short- and long-term outcomes.I developed and executed one- and three-year business plans and budgets, coupled with.

Melbourne, Australia

Great content leaders aren’t born, they’re made. We built Content Leaders Academy on the conviction that every brand needs a great content leader. Our sole aim is to help you level up your content mindset.Content can play so many roles for your organisation from acquiring new customers to building brand reputation and everything in between. With someone.

Melbourne, Australia

• As Bupa’s Head of Global Content Strategy, I’m focused on embedding an enterprise-wide content marketing strategy and introducing a new operating model that creates scale and efficiency. This includes helping define.
• Embedding an enterprise-wide content marketing strategy and operating model to transform how Bupa engages with customers globally across paid, owned and earned channels
• Building the capability to operate as a high-volume, fast-paced global ‘digital publisher’ – including operationalising a converged operating model across global eco-systems
• Embedding best practice marketing, channel optimisation, brand, segmentation, analytics, and measurement
• Growing Bupa's business through compelling, cohesive storytelling and syndication.

Melbourne, Australia

• I led Bupa ANZ’s content and social marketing business transformation to help reposition the brand, drive commercial outcomes, and deepen relationships with customers and external stakeholders at a significantly.
• Attracting more than four million unique visitors to The Blue Room since its launch in May 2015.
• Managing The Blue Room’s strategic direction, operating model, editorial frameworks and content deployment; as well as fast-tracking our ability to operate and amplify an ‘owned’ publishing model.
• Embedding the social marketing strategy and key governance; including overseeing all social media channels.
• Driving a cultural shift regarding the effectiveness of content and social marketing – truly embedding a ‘pull’ mentality to customer engagement, acquisition and retention.
• Delivering the Bupa Health Influencer Blog Awards and our inaugural blogger co-creation event.

• This was a fast-paced role in a complex, competitive and highly regulated environment. I’m particularly proud of helping Bupa navigate one of the largest re-brands in Australia’s corporate history; delivering impactful.
• Leading an impactful external affairs agenda that achieves business objectives
• Driving proactive media relations, blogger outreach, corporate communications, brand and consumer PR strategies
• Designing public affairs platforms that build brand equity and position Bupa as a thought leader
• Protecting corporate reputation through effective issues management
• Broadening the depth and dimension of Bupa’s position with key communities

Melbourne

• Wizard Home Loans was Australia’s leading non-bank lender, with 250 branches across the country and a $24 billion loan book. It was purchased by General Electric in 2004 and sold in 2009. I was a senior leader in a.
• Developing and implementing a corporate affairs strategy that enhanced reputation and delivered business objectives
• Managing all aspects of media relations, including acting as company spokesperson
• Contributing to the development of a consistent internal communications strategy and narrative
• Introducing new internal communications channels that drove increased employee engagement; as well as process improvements to enable the ongoing delivery of optimal employee communications channels
• Developing an issues monitoring strategy and escalation procedure to manage issues and media threats – the majority of which did not result in negative media coverage.

• Wrights is a leading PR consultancy and a partner in the Worldcom Group.I developed public relations and brand communication strategies for clients – principally Shell and Country Racing Victoria. This involved working.
• Overseeing the strategic direction of clients and developing holistic communication strategies.
• Creating a culture of exceptional service, team work, commitment to excellence and a professional ethic in order to achieve internal and client objectives.

• Media Juice Australia was a boutique public relations firm.Responsibilities and key deliverables:
• Major focus on proactive public relations and external communication strategies.
• Leading the PR division and rapidly developing a stable of accounts.

Providing strategic communications advice, generating media coverage, writing feature articles and editing corporate documents.

Education record

Education record