Symbio (ASX: SYM) brings together everything needed to deploy and manage modern communication services. For over 20-years we've been changing the way the world communicates. Part of the Aussie Broadband Group (ASX:ABB)Key accountabilities:• Develop and deliver high quality content and communications across the Symbio portfolio.• Provide effective communication with customers and stakeholders across the customer lifecycle including social media, newsletters, blogs, presales collateral, the annual report and more.• Liaise with third-party PR agency and Investor Relations to ensure news and developments are leveraged for compelling PR and thought leadership opportunities.• Provide guidance on tone of voice, communication style and customer voice.• Ensure staff receive up-to-date Communications collaborating with the Internal Communications Specialist. Achievements:• Proactively engaging stakeholders for gathering content ideas that provide insights into key product attributes and unique selling points including PR launches in Asia, Europe and the USA.• Manage relationships with third party vendors, including PR agencies and Investor Relations.• Construct compelling submissions for awards programs.

In February 2020, I left the full-time employment of the City of Sydney to take up a contract role. Within 3-weeks the employment landscape changed completely, and with it, the evaporation of the role I was expecting to enter. Unsuspectingly I and many parents were thrust into what we have come to know as “Home Learning” AKA “Tag, you’re it!”.As with all my previous roles, I took up the mantle and quickly pivoted to meet the challenges and demands of an ever-changing landscape. As an aside, you have not fully understood the meaning of “Agile” until you’ve had to deliver three subjects a day to two young children, who are trying to give you the run-around, emotionally and mentally. “Sprints” were no longer an abstract concept, but part of our daily exercise routine in place of PE and every day was an "Iterative" process.Amidst these challenges, I became an expert at both domestic and global logistics (thanks Prime Delivery!), a culinary expert (Jamie who?) and an expert in the world of Google Classroom and Google Suite (raise your hand if you’ve found image alignment in Google Docs less than desirable, anyone?). As my “employees” returned to work (school, because I’m not a monster!) my wife was given the opportunity to reach her goal of becoming a Director and after much consideration (not really, I jumped at the opportunity) I decided to stay on in the role to support our Company (family) growth as we navigated the rest of 2020 and 2021.

The City of Sydney works to build socially sustainable communities that support a more inclusive Sydney – a city that is more connected, liveable and engaged.Key accountabilities:• Establishing an adaptive and responsive technology offering, supporting seamless interactions between staff, patrons and digital services by providing connected, creative and collaborative spaces, understanding customers requests and uncovering unmet needs.• Accountability for decision making with regards to technology strategic objectives and the successful delivery of technology Business as Usual (BAU) roadmap.• Lead, managed and coach a team of technology, creativity and innovation coordinators. Achievements:• Instituted an organisation wide content strategy and framework to usher in the digital transformation of content services within the City of Sydney.• Led the effective project and stakeholder management across cross-disciplinary teams to deliver an adaptive, connected and collaborative technology hub inside of the City of Sydney’s newly opened Library & Makerspace in Sydney’s Darling Square.• Collaborated with the Data and Information Management Systems Unit (DIMSU) on the development of several applications, including a Libraries Enquiries app to streamline data capture, allowing for real-time, detailed segmentation of data within Power BI, which standardized data based decision making and reduced manual handling by 80%• Administered and facilitated the roll out of the Microsoft Office 365 across the City of Sydney’s Libraries & Learning Business Unit, streamlined process delivery and provided coaching to over 100 staff on the product suite and how they best support and enhance collaborative and remote working.

IKEA is the world's largest furniture retailer, owning and operating more than 350 stores in over 40+ countries and is known for its modern, timeless designs and its eco-friendly simplicity.Key accountabilities:• Senior steering manager responsible for setting and managing budgets for rebuilding departments, campaign media, store displays, visual merchandising and marketing collateral. • Set store budgets, goals and developed the annual business plan and vision for the store with the Commercial Team, resulting in IKEA Australia ranking 6th in the world out of 40+ markets in Living room Sales in FY17/FY18.• Led a team of 15 FTE’s across cross-disciplinary teams in Communication & Design.Achievements:• Directed the communications roll out of IKEA’s multichannel shopping experience acting as a change management agent in supporting hundreds of staff in the move from a brick and mortar store to an on-line omni-channel retailer.• Conceptualised, developed and oversaw the implementation of IKEA + You for IKEA Rhodes, an organisational-first, with a complete multichannel marketing approach that reached millions of Australians. As a result the project reached over 15-million Australians with an increase of 67% to the Inspiration portal on IKEA.com.au. The initiative was also awarded the IKEA Global Home Furnishing Award in FY18 beating out 40+ global markets.• Recruited and onboarded a new management team, developed core competencies to deliver operational excellence. Rebuilt confidence and motivation within the team with retention rates the highest in the country for the past two years (100%), previously the lowest (67%).• Change specialist in Global Commercial Review benchmarks that would take IKEA Rhodes from 8% in FY16 to 67% by FY18.• "Exceeded expectation" in delivering business results in customer satisfaction index (ICSS), Brand Capital and agreed performance targets.

For over 20 years Sit Back & Relax have been designing, creating and supplying the best in ergonomic office fitouts from our Sydney based head office, delivering turnkey solutions to companies of all sizes, right across Australia.Established new opportunities to drive traffic, increase reach, acquire new customers, increase sales and orchestrated collaboration/integration of all marketing channels, optimizing results.• Defined a comprehensive social media/digital marketing strategy suitable for use across all digital media channels including LinkedIn, Facebook, Pinterest, Instagram and EDMs. Significantly improved content resulting in an online readership of 10,000+ (up 400%) and a significant reduction to bounce rates (10%).• SEO optimization to both keywords and content saw an improvement in Google rankings of desired keywords moving search results from page 6 to first page for both paid and unpaid search results.• Analysed/interpreted results and actively "listened" to the social media community, regularly reporting to the MD on findings, social media analysis, trends, emerging platforms, risk, and opportunity.• Introduced a series of e-newsletters and CRM campaigns to standardise and sustain campaign activity.

I delivered content development from concept through deliverables, assessing content opportunities and recommending content strategies that met client goals and delivered excellent user experience. The position serviced a Tier-1 portfolio of clients.• Authored and edited content for Australian Home Ideas, Green Home, House & Leisure, Elle Decoration, Real Estate, Marie Claire, Fairlady, Men's Health, Eat Out, Food & Home Entertainment, The New York Times and more. • Researched and delivered new and engaging stories, creative content, and brand/product messages that capitalised on consumer trends, marketing offerings and opportunity. • Partnered with clients on setting guidelines for the tone, style, and voice of all brand content, and set editorial strategies for consistent content across all streams. Created copy that translated client offerings or objectives into compelling consumer benefits. • Leveraged Google Analytics and other Data Analytics to drive BI (Business Intelligence). • Led the design and production of collateral material, graphics, video, multi-media interfaces, and other innovative components for distribution across digital media platforms. • Utilised creative and strategic thinking to develop visually-driven pitch decks to win new clients. • Created and maintained client editorial calendars, style guides, taxonomies, metadata frameworks, and content migration plans on behalf of clients as required.

Curbly, LLC builds Web communities where people can meet, share, and get inspired to do what they're most passionate about. As a staff writer I wrote biweekly posts and how-to’s around trends in sustainable living, decor, interiors, DIY & food for 20,000+ registered users.• Established processes for working with and developing year-round content to an annual editorial calendar.• Researched and created shareable content around lifestyle trends. Authored over 100+ how-to’s, reblogs and round-ups that have been shared thousands of times across social platforms.

I directed the development of the content management systems (CMS) for both Wine-of-the-Month Club and associated lifestyle magazine, Good Taste, working closely with the sales, marketing, design and editorial departments to create a unique and seamless digital solution, ushering in a true multichannel experience.

I collaborated closely with a team of designers and marketing experts to develop and deliver digital programs that inspired, motivated and empowered teams through workforce motivation, sales and channel incentive programmes.

I managed the design of the website and coordinated front end development, collaborating with various stakeholders to increase on-line market share, growing to be the largest e-tailer in South Africa (known known as Takealot.com)

I researched and conceptualized digital content for Women24.com, South Africa's largest online community for women covering decor, bridal, wellness, relationships and career advice, authoring hundreds of articles.