Matt Allison Email & Phone Number

Sydney, NSW, AU

Sydney, New South Wales, Australia

• Symbio (ASX: SYM) brings together everything needed to deploy and manage modern communication services. For over 20-years we've been changing the way the world communicates. Part of the Aussie Broadband Group.
• Develop and deliver high quality content and communications across the Symbio portfolio.
• Provide effective communication with customers and stakeholders across the customer lifecycle including social media, newsletters, blogs, presales collateral, the annual report and more.
• Liaise with third-party PR agency and Investor Relations to ensure news and developments are leveraged for compelling PR and thought leadership opportunities.
• Provide guidance on tone of voice, communication style and customer voice.
• Ensure staff receive up-to-date Communications collaborating with the Internal Communications Specialist. Achievements:

Sydney, New South Wales, Australia

In February 2020, I left the full-time employment of the City of Sydney to take up a contract role. Within 3-weeks the employment landscape changed completely, and with it, the evaporation of the role I was expecting to enter. Unsuspectingly I and many parents were thrust into what we have come to know as “Home Learning” AKA “Tag, you’re it!”.As with all.

Sydney, Australia

• The City of Sydney works to build socially sustainable communities that support a more inclusive Sydney – a city that is more connected, liveable and engaged.Key accountabilities:
• Establishing an adaptive and responsive technology offering, supporting seamless interactions between staff, patrons and digital services by providing connected, creative and collaborative spaces, understanding.
• Accountability for decision making with regards to technology strategic objectives and the successful delivery of technology Business as Usual (BAU) roadmap.
• Lead, managed and coach a team of technology, creativity and innovation coordinators. Achievements:
• Instituted an organisation wide content strategy and framework to usher in the digital transformation of content services within the City of Sydney.
• Led the effective project and stakeholder management across cross-disciplinary teams to deliver an adaptive, connected and collaborative technology hub inside of the City of Sydney’s newly opened Library & Makerspace.

Sydney, Australia

• IKEA is the world's largest furniture retailer, owning and operating more than 350 stores in over 40+ countries and is known for its modern, timeless designs and its eco-friendly simplicity.Key accountabilities:
• Senior steering manager responsible for setting and managing budgets for rebuilding departments, campaign media, store displays, visual merchandising and marketing collateral.
• Set store budgets, goals and developed the annual business plan and vision for the store with the Commercial Team, resulting in IKEA Australia ranking 6th in the world out of 40+ markets in Living room Sales in.
• Led a team of 15 FTE’s across cross-disciplinary teams in Communication & Design.Achievements:
• Directed the communications roll out of IKEA’s multichannel shopping experience acting as a change management agent in supporting hundreds of staff in the move from a brick and mortar store to an on-line omni-channel.
• Conceptualised, developed and oversaw the implementation of IKEA + You for IKEA Rhodes, an organisational-first, with a complete multichannel marketing approach that reached millions of Australians. As a result the.

Alexandria, Sydney

• For over 20 years Sit Back & Relax have been designing, creating and supplying the best in ergonomic office fitouts from our Sydney based head office, delivering turnkey solutions to companies of all sizes, right.
• Defined a comprehensive social media/digital marketing strategy suitable for use across all digital media channels including LinkedIn, Facebook, Pinterest, Instagram and EDMs. Significantly improved content resulting.
• SEO optimization to both keywords and content saw an improvement in Google rankings of desired keywords moving search results from page 6 to first page for both paid and unpaid search results.
• Analysed/interpreted results and actively "listened" to the social media community, regularly reporting to the MD on findings, social media analysis, trends, emerging platforms, risk, and opportunity.
• Introduced a series of e-newsletters and CRM campaigns to standardise and sustain campaign activity.

Cape Town Area, South Africa

• I delivered content development from concept through deliverables, assessing content opportunities and recommending content strategies that met client goals and delivered excellent user experience. The position.
• Authored and edited content for Australian Home Ideas, Green Home, House & Leisure, Elle Decoration, Real Estate, Marie Claire, Fairlady, Men's Health, Eat Out, Food & Home Entertainment, The New York Times and more.
• Researched and delivered new and engaging stories, creative content, and brand/product messages that capitalised on consumer trends, marketing offerings and opportunity.
• Partnered with clients on setting guidelines for the tone, style, and voice of all brand content, and set editorial strategies for consistent content across all streams. Created copy that translated client offerings or.
• Leveraged Google Analytics and other Data Analytics to drive BI (Business Intelligence).
• Led the design and production of collateral material, graphics, video, multi-media interfaces, and other innovative components for distribution across digital media platforms.

Online

• Curbly, LLC builds Web communities where people can meet, share, and get inspired to do what they're most passionate about. As a staff writer I wrote biweekly posts and how-to’s around trends in sustainable living.
• Established processes for working with and developing year-round content to an annual editorial calendar.
• Researched and created shareable content around lifestyle trends. Authored over 100+ how-to’s, reblogs and round-ups that have been shared thousands of times across social platforms.

Cape Town Area, South Africa

I directed the development of the content management systems (CMS) for both Wine-of-the-Month Club and associated lifestyle magazine, Good Taste, working closely with the sales, marketing, design and editorial departments to create a unique and seamless digital solution, ushering in a true multichannel experience.

Cape Town Area, South Africa

I collaborated closely with a team of designers and marketing experts to develop and deliver digital programs that inspired, motivated and empowered teams through workforce motivation, sales and channel incentive programmes.

Cape Town Area, South Africa

I managed the design of the website and coordinated front end development, collaborating with various stakeholders to increase on-line market share, growing to be the largest e-tailer in South Africa (known known as Takealot.com)

Cape Town Area, South Africa

I researched and conceptualized digital content for Women24.com, South Africa's largest online community for women covering decor, bridal, wellness, relationships and career advice, authoring hundreds of articles.

Diploma, Interior Design

Wine Certificate, Wine & Viticulture

Certificate In Desktop Publishing

Diploma, Graphic Design

Education record