Matt Chelap Email & Phone Number

Atlanta, Georgia, United States

-Senior leader for The Home Depot, Sony PlayStation and Georgia Power corporate client accounts-Manage three different client account teams (20+ people) and senior client relationships with each brand-Oversee all sponsorship and programs, strategic planning, integration with client agency partners, onsite activations and partnership negotiations across 30+ properties (professional and college)-Lead Octagon's internal Culture & Community committee to support employee morale, activities and programming.

Greater Atlanta Area

-Managing Sony PlayStation account team, located across multiple cities, that supports client marketing campaigns, sponsorships and activation programs-Leading sponsorship negotiations, campaign creation and onsite execution of PlayStation's Fiesta Bowl entitlement and official College Football Playoff sponsorship-Esports programming development and onsite activation for PlayStation's Call of Duty World League entitlement and valuation of future partnerships in the space-Directing national mobile marketing tour that activates at 30+ major entertainment festivals and sporting events throughout the country

Singapore

-Managed the strategic development, creation and execution of the Standard Chartered Bank Belt & Road Relay Race across Asia, Africa, Middle East and Europe (https://www.sc.com/en/banking/belt-and-road/relay/)-Integration and agency lead for an international event campaign that impacted 45 individual countries, across three different continents, with onsite programming to reach clients, government officials, employees and the general public in each country-Built a new global account team of ten people to service a new piece of our client's global business

Greater Atlanta Area

-Managing Sony PlayStation account team, located across multiple cities, that supports client marketing campaigns, sponsorships and activation programs-Leading sponsorship negotiations, campaign creation and onsite execution of PlayStation's Fiesta Bowl entitlement and official College Football Playoff sponsorship-Esports programming development and onsite activation for PlayStation's Call of Duty World League entitlement and valuation of future partnerships in the space -Directing national mobile marketing tour that activates at 30+ major entertainment festivals and sporting events throughout the country-Development and management of experiential programming to promote and support the product launch of PlayStation VR -Strategic creation and activation of Sony's new brand showroom in New York City

Greater Atlanta Area

-Development of a new retainer client and creation of an account team to service their business-Managing client's official partnership of the NBA and all of its activation programs with both the league and six sponsored teams-Directing national mobile marketing tour that activates at 30 major entertainment and sporting events throughout the country-Creation and implementation of new activation programming for PlayStation to reach military service members through Salute to Our Troops and the NBA's Hoops for Troops campaigns-Execution of client’s new CSR initiative, PlayStation Heroes, which includes talent management, event execution and social media integration

Atlanta, Ga

-Directed activation programming around Bank of America’s property sponsorships at key signature events (Super Bowl, Masters, US Open golf, MLB All-Star Game)-Helped lead the strategic development of Bank of America’s new international sports marketing strategy-Developed client engagement programming at 2012 Summer Olympics that impacted over 400 affluent European clients-Executed an innovative program titled a Night of Knights that engaged 40 key clients in London by utilizing knighted British athletes to entertain guests-Creation of an intimate concert at the MLB All-Star Game for 200 guests featuring a performance by former baseball great and Latin jazz musician Bernie Williams -Executed high end hospitality program for 150 national clients and executives throughout the week of Super Bowl XLVI-Managed eight direct reports across four different sponsorship activation programs

Atlanta, Ga

-Manager of Bank of America’s football platform, which includes its official NFL league sponsorship and four (4) team sponsorships-Developed and implemented fully integrated NFL Banking marketing campaign across Bank of America’s major lines of business for both the 2008 and 2009 NFL seasons-Created and managed a fan festival for 2,100 Bank of America customers at the new Dallas Cowboys Stadium -Led onsite activation and affinity banking acquisition program around Bank of America’s presenting sponsorship of the NFL Experience at Super Bowl XLIII-Created and executed a hospitality event for 100 company executives, key business clients and NFL players at Super Bowl XLIV

Atlanta, Ga

-Managed the day-to-day activities and programs for The Home Depot’s official NFL league sponsorship and five (5) team sponsorships-Director of The Home Depot’s $1.8 million dollar NFL activation budget-Contributed to the development of a new sponsorship platform through The Home Depot NFL Neighborhood MVP Award. Program enhanced the company’s commitment to local communities and increased brand image with over 200M media impressions.-Lead role in The Home Depot’s contract negotiations for NFL team sponsorships

Atlanta, Ga

-Managed The Home Depot’s 15 regional sponsorships, which included MLB, NFL, NBA, MLS and collegiate partnerships-Directed The Home Depot’s $500,000 regional sponsorship budget-Evaluated and advised The Home Depot for all incoming sponsorship requests-Acted as the onsite manager for all client activation during broadcasts of ESPN College GameDay Built by The Home Depot

Masters Of Education, Sports Management

Bachelor Of Science, Sports Marketing