Matt Harvey Email & Phone Number

Vancouver, Washington, United States

Portland, Oregon Metropolitan Area

Led the marketing initiatives for an alliance group of over 5,000 members and 60 Vendor Partners, including demand-gen, current member engagement, and partner marketing efforts.Key highlights:- Managed all outbound email and inbound lead nurturing campaigns via Pardot. This included content strategy, template development, copywriting, and campaign performance tracking- Redesigned Pardot emails, forms, and landing page templates to include responsive content for mobile devices, after identifying that +50% of alliance members read emails on mobile (leading to a 30% increase in avg. Webinar registrants since implementing).- Assisted previous marketing manager in leading the implementation of Textedly, a text marketing platform, to deliver monthly updates to PECAA's most engaged members- Lead the development of a new member engagement score tracking system and reporting dashboard in Salesforce, enabling our Member Services team to identify and connect with unengaged PECAA members- Implemented Pardot list segmentation and redesigned PECAA’s Email Preference Centers to offer more list opt-in personalization to lower unsubscribe rates- Created sales enablement tools including landing pages (WordPress), flyers, forms, social media graphics, and other digital assets for various initiatives and programs- Templated emails, forms, and learning pages to streamline the onboarding process for new PECAA Vendor Partners- Acted as the primary point of contact for vendor partner marketing and advertising opportunitiesPECAA was also recently acquired by Healthy Eyes Advantage (HEA) in July 2021. In March of 2022, I have helped assist the HEA marketing team with launching a company-wide rebranding effort, consolidating our two brands to become "PECAA, Delivering More with HEA", in addition to promoting our new membership offering "PECAA Max".

Portland, Oregon Area

- Strategically repositioned the Xact Tank Monitor product line’s messaging and outbound sales strategies to target new customer segments that better aligned with the product’s core differentiators.- Acted as the primary point of contact for all key Xact stakeholders, including key accounts, strategic partners, tech support, engineering, and Schmitt executive, to learn new product/revenue opportunities and ensure stakeholder expectations were effectively managed. - Redesigned all digital marketing collateral for the Xact product line, including the xact-data.com WordPress website, datasheets, email copy, and social media/blog content, to better highlight core product differentiators, update branding, and communicate directly to target customer pain-points. - Implemented various sales and support software tools (Pipedrive, sales; Freshdesk, support), in addition to training teammates, to establish a process for nurturing inbound leads and better servicing support requests.- Designed a new installation mobile App, and subsequently managed a team of outsourced developers, to bring the existing installation App from Android-only to cross-platform compatibility, while improving the overall install experience.- Tested various revenue-gen strategies, including cold lead prospecting via email/LinkedIn, GoogleAd search campaigns, and streamlined product demo processes, to understand best tactics to drive relevant needs and increase conversions.- Spearheaded sales initiatives throughout the customer funnel, ranging from launching top-of-funnel cold email campaigns (using SalesHandy) to giving multiple bottom-of-funnel sales presentations to high-value leads.- Provided tech support via phone, email, and video-conference to train field technicians and assist with troubleshooting problematic units.

- Conducted extensive market research through 1:1 customer interviews and secondary research reports to learn industry trends and product development opportunities for the Xact Tank Monitor product line.- Presented market research insights (using PowerPoint, Excel, and Tableau to visualize findings) to the Schmitt board of directors, highlighting the Company’s current position and strategic growth opportunities.- Worked with Moz and Google Analytics to understand current website KPI’s, unmet keyword opportunities, and overall website redesign risk-reward opportunity.- A/B tested email drip campaigns, driving open rate and CTR to 30% and 7%, respectively, when engaging cold leads.

Eugene, Oregon, United States

Songfoo Music is an exciting startup based out of the Eugene, OR region. The venture aims to empower musicians, artists, and DJs to become independently licensed to perform copyrighted songs in venues, restaurants, public spaces and more.- Aided in the market research and digital marketing planning as Songfoo developed its first beta app and prepared for launch.- Designed and implemented surveys across various target segments to better understand customer pain points, address assumptions, and discover valuable product iterations.- Conducted customer interviews with venue owners and musicians to accurately map the customer journey and uncover strategic opportunities within the live music marketplace.

Eugene, Oregon Area

O Saké Brewery is a new venture based in the Eugene, OR area. It is our belief that saké presents a unique offering for non-beer drinkers, but currently isn't brewed or branded to fit US consumer preferences. Furthermore, current saké offerings are expensive as a result of high import costs from Japan. Our goal is to leverage local ingredients, engaging brand building initiatives, and tasteful infused flavors to shift American saké perceptions, while providing an experience for those looking to expand their pallets beyond craft beer and wine. My role within O Saké includes the following activities:- Currently spearheading a market research initiative to learn consumer perceptions for a sake startup- Designing A/B tests to better understand customer preferences for flavor options, label/logo designs, and impactful product messaging (unpasteurized vs infused, zero-waste, locally sourced, nutritional benefits)- Strategizing social media engagement tactics to build brand awareness- Obtained grant funding through the University of Oregon and RAIN Eugene that aims to help startups address customer and market assumptions

Eugene, Oregon Area

Recognizing the challenges that craft beer breweries face in the saturated PNW market, my team and I worked hand-in-hand with Terminal Gravity's marketing director to help leverage their unique differentiators in order to effectively engage craft beer consumers. Some of the tasks we focused on include:- Performing an industry analysis to understand the craft beer landscape and emerging customer trends- Learning current target markets and discovering attractive customer profiles that value Terminal Gravity's core competencies- Researching potential partners and social media influencers to better leverage TG's high quality digital content - Forecasting craft beer industry revenues and financial impact from suggested marketing initiatives- Identified potential brand ambassadors and influencers, specifically on Instagram, to strengthen social presence

Portland, Oregon Area

While on Streamline's post-processing team, I performed the responsibilities of a database load-file processor, where my primary role was to develop e-discoverable documents for Portland legal teams. Duties and accomplishments :- Creating database load files using the load file conversion tool "Ipro", which clients (legal teams) would then use to access electronic documents for case preparation- Learning the different document coding processes needed for the most widely used e-Discovery platforms, the most commonly used being Relativity and Summation, to support varying client file type needs- Learning and leveraging various Excel functions (VLOOKUP, IF statements), command lines (Batch Rename), and Textpad regular expressions to increase project speed and reduce human error- Working with clients directly to establish project deliverables and timeline expectations- Scanning, printing, and organizing (tabbing, hole punching, binding) client documents, which often included hundreds of exhibits and thousands of pages, on tight and urgent deadlines

Portland, Or

During my Summer and Winter breaks I worked in Portland as a Waste Collector assisting on both commercial and residential routes. This job had extremely early hours, which has helped me learn to become self-accountable and reliable. It has also given me the opportunity to build relations with employees, while working with a diverse range of customers in the Portland-Metro area.

Master Of Business Administration - Mba, Entrepreneurship And Innovation

One of the primary reasons for my decision to select UO's MBA program was that I would have the opportunity to work through their.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: American Marketing Association, Club Racquetball, Intramural Sports Business major with a concentration.