Senior Consultant and Marketing Director working on client projects across culture, leadership development and strategy as well as working closely with the Managing Director & founder to define and develop the Spring Point brand and marketing capability for the business. This includes marketing strategy linked to the long-term business strategy, implementing tools and process to manage marketing activity, development of the website and ongoing SEO & paid advertising, implementation of email… Show more Senior Consultant and Marketing Director working on client projects across culture, leadership development and strategy as well as working closely with the Managing Director & founder to define and develop the Spring Point brand and marketing capability for the business. This includes marketing strategy linked to the long-term business strategy, implementing tools and process to manage marketing activity, development of the website and ongoing SEO & paid advertising, implementation of email marketing soutions and automation, content creation and management of social media. With a focus on planning and developing B2B campaigns that drive inbound response and leads using SEM, paid social, EDM and events - the role also aims to increase brand awareness and position the company as a thought leader in the HR consulting space. Show less

Managed the day-to-day content and website requirements for TTI brands inclucing Ryobi. Working with remote development and content teams and internal marketing and creative to design, develop and launch marketing campaigns, as well as manage the development and feature backlog for the website. Worked with product teams and our Bunnings partners to ensure that web content and pricing was accurate across all products and across both the Bunnings and TTI branded websites.

Working within the brand team and leading a team of 12 digital experts across CX and UX, social media, search and UI development, I was responsible for the digital experience across our websites, social media and campaigns with a focus on supporting fundraising, our mission support services and various Salvos enterprises.

Leading a passionate digital delivery and development team of six, I worked with internal and external partners to design, create and optimise digital experiences for health information consumers, donors, and health professionals across a range of digital channels. This included fundraising campaigns, development of a new website and suppoting digital tools, new CMS solutions, and migration and consolidation of a number of apps and websites.

Working within a small team of marketers this role involved strategic planning across the key focus areas, managing corporate and strategic events, content development for website, blogs and social media, strategic and tactical campaign development for lead nurturing and product campaigns, sales support and managing the CRM and development of client communications through email and social media.

Responsible for managing the marketing and digital teams and strategies with a focus on brand awareness and lead acquisition for both B2B and B2C segments, this role focused heavily on developing a strategic marketing & digital experience roadmap, recruiting a team, and generating awarness and revenue.

The Digital Marketing Manager role was a new strategic position within the VicSuper marketing team. Charged with defining digital marketing strategy, establishing both the digital marketing function and building a strong UX team and capability, we delivered a new website, social media and search strategy, and the UX design for the groundbreaking and award winning Beeline robo advice platform.

The Innovation team was responsible for the strategic direction and management of digital innovation projects, improving the digital customer experience across a range of brands and digital products, and supporting the everyday management, optimization and enhancement of all corporate digital assets, products and campaigns. This included the delivery of five new branded websites, and two mobile sites for the group brands, including content management system integration and user experience… Show more The Innovation team was responsible for the strategic direction and management of digital innovation projects, improving the digital customer experience across a range of brands and digital products, and supporting the everyday management, optimization and enhancement of all corporate digital assets, products and campaigns. This included the delivery of five new branded websites, and two mobile sites for the group brands, including content management system integration and user experience design. This role also led the user experience design process for the secure account management desktop and mobile sites, and was critical on developing effective and ongoing working relations across the business and positioned our team as the experts in innovation and digital internally. Show less

Responsible for the B2B marketing strategy and activity across the McMillan Shakespeare Group, establishing the B2B marketing function, as well as development of the B2B brand and value proposition, and delivery of the proposition through the creation and management of various initiatives, including the development and delivery of Not for profit segment, workplace insights study research and campaign, creation and roll-out of client communication strategy, providing corporate clients with a… Show more Responsible for the B2B marketing strategy and activity across the McMillan Shakespeare Group, establishing the B2B marketing function, as well as development of the B2B brand and value proposition, and delivery of the proposition through the creation and management of various initiatives, including the development and delivery of Not for profit segment, workplace insights study research and campaign, creation and roll-out of client communication strategy, providing corporate clients with a communications and marketing framework and support to develop internal workplace benefits education programs delivered on site and online. Show less

Development of the ongoing B2C marketing strategy, as well as the creation and execution of a range of integrated, customer facing marketing and education campaigns and programs for the salary packaging suite of products both in Australia and New Zealand. Development of launch campaign for New Zealand market – including website, marketing collateral, business proposals and tenders, creation of targeted acquisition strategies and campaigns for the health sector, and development of… Show more Development of the ongoing B2C marketing strategy, as well as the creation and execution of a range of integrated, customer facing marketing and education campaigns and programs for the salary packaging suite of products both in Australia and New Zealand. Development of launch campaign for New Zealand market – including website, marketing collateral, business proposals and tenders, creation of targeted acquisition strategies and campaigns for the health sector, and development of digital direct email marketing campaign strategy for existing customer retention and cross sell, increasing leads by approximately 18% over three months. Show less

Reporting to the Asia Pacific Marketing Leader this contract position was responsible for managing the enterprise wide marketing activity across the various business units, and develop and implement integrated campaigns targeting specific industry needs.I was also reponsible for a number of projects at Mercer including the ongoing development of a B2B segmentation model and strategy, and the integration of marketing and sales activities.

Working within the strategic marketing function, focused on pioneering customer segmentation, customer insight and customer lifetime value as a key strategic input for the business. Strategic and operational, involving the development and implementation of marketing segment strategy, research and insight development, and building customer led campaigns and value propositions. • Developed customer lifecycle maps and customer personas to guide and assist in defining customer… Show more Working within the strategic marketing function, focused on pioneering customer segmentation, customer insight and customer lifetime value as a key strategic input for the business. Strategic and operational, involving the development and implementation of marketing segment strategy, research and insight development, and building customer led campaigns and value propositions. • Developed customer lifecycle maps and customer personas to guide and assist in defining customer strategy.• Developed integrated digital life stage campaigns for existing Life Insurance and investment customers. The campaigns were based on research and insights, and delivered through the customer support and sales teams in order to deliver meaningful and relevant customer offers and information at a time when on customers were engaged. Show less

Working with a range of stakeholders and business areas this role was all about ensuring a positive online user experience for new large scale ecommerce projects within the company. The role was a new one, and involved establishing the team and processes fundamental to a customer first ethos.• Development of user personas• User journey and customer experience mapping • User experience design and testing, wire framing and prototypes• Development of agile frameworks and ways… Show more Working with a range of stakeholders and business areas this role was all about ensuring a positive online user experience for new large scale ecommerce projects within the company. The role was a new one, and involved establishing the team and processes fundamental to a customer first ethos.• Development of user personas• User journey and customer experience mapping • User experience design and testing, wire framing and prototypes• Development of agile frameworks and ways of working • Stakeholder and agency management • Management of the user design team Show less

This was a new role for the business, and as well as developing the role functions and team, it was also responsible for the development and management of the online marketing strategy, and development and implementation of B2B and B2C online communications and campaigns

Working as a marketing strategist, this position involved assisting a range of clients in various industries including telecommunications, health, employment, charity, and entertainment, in developing and maximizing their use of the online marketing channel. This involved analyzing the business and marketing needs of clients, particularly in terms of online customer management and communications, and developing strategies, action plans, and requirements, then managing projects from… Show more Working as a marketing strategist, this position involved assisting a range of clients in various industries including telecommunications, health, employment, charity, and entertainment, in developing and maximizing their use of the online marketing channel. This involved analyzing the business and marketing needs of clients, particularly in terms of online customer management and communications, and developing strategies, action plans, and requirements, then managing projects from concept and planning through to measurement. Show less

Developed online marketing strategy and a range digital products and propositions including customer self service and CRM.Management of brand communications and marketing collateral, loyalty and retention programs, and a range of events and special projects.

This position involved the development, planning, co-ordination, and support of all marketing and business development activities for the four separate business units.

Reporting to the State Manager this position involved co-ordination of the day-to-day sales and marketing activities of the import division of this international trading company.