Matt Small Email & Phone Number

Los Angeles, California, United States

Senior Marketing Advisor for Electronic Arts, helping the fantastic teams from Battlefield, Skate and The Sims unlock massive potential.

Greater Los Angeles Area

Built new consumer marketing discipline across all Blizzard franchises (Overwatch, Diablo, Warcraft). Led global marketing team for Warcraft franchise (World of Warcraft, Hearthstone, Warcraft Rumble), driving annual new game launches and seasonal live game content launches. Managed a team of 15. Reported to SVP, Head of Blizzard Marketing.

Santa Monica, Ca

March 2018 - February 2019: VP, Consumer and Digital Marketing - Call of Duty FranchiseFebruary 2015 - March 2018: VP, Consumer Marketing - Destiny FranchiseFebruary 2013 - January 2015: Sr. Director, Consumer Marketing - Call of Duty FranchiseDirected marketing team of 14 on managing Call of Duty (1 of the biggest franchises in entertainment history with 400M+ copies sold). Led strategy and execution of global marketing programs (Call of Duty: Black Ops IV, Call of Duty: WWII, Call of Duty: Advanced Warfare, Call of Duty: Ghosts, Call of Duty: Black Ops II) and launch of Call of Duty in China. Oversaw $40M+ global marketing investment annually. Reported to Activision SVP of Marketing and Activision CMO.Planned and executed franchise marketing positioning for Destiny (biggest new video game IP launch of all time). Developed creative campaigns and managed execution of global go-to-market plans for Destiny. Supervised team of 6 in diverse, cross-functional environment, working on multiple product launches. Reported to Activision SVP of Marketing.Completed LEAD@Activision Management Training Program (to build future leaders within organization).

Los Angeles, Ca

SVP, Integrated Account Director, Sony PlayStation 5/12 - 2/13VP, Integrated Account Director, Sony PlayStation 2/09 - 5/12Account Director, DIRECTV 6/07 - 2/09Built and led cross-functional team of 45 employees to launch all software and hardware initiatives for Sony PlayStation, with total ad spend estimated at $50M annually.Led advertising team on acquisition marketing and exclusive sports package launches (NFL Sunday Ticket, NASCAR HotPass, Mega March Madness).

Account Director - THQ Videogames, HBO Home Video, Red Robin RestaurantsManaged and supervised all development and execution of creative communications, for support of successful THQ game franchises including WWE, HBO, Marvel Comics, Disney/Pixar. Led advertising efforts for key HBO Home Video product launches including The Sopranos, Sex and the City, Entourage, Deadwood, and Curb Your Enthusiasm.

Account Supervisor - AtariManaged advertising campaigns for Atari game launches.

Account Supervisor - Norwegian Cruise LineManaged and supervised all collateral and advertising production for NCL.

Sr. Account Executive - XM Satellite Radio 3/00 – 8/01Account Executive/Assistant Account Executive - Sony PlayStation 8/98 – 3/00Account Group Assistant - Taco Bell 8/97 – 8/98Worked to launch XM Satellite Radio and an entirely new category in technology (satellite radio). Managed TV, viral, outdoor and print campaigns for PlayStation games and Taco Bell National campaigns.

Bs, Marketing

Extensive study in Marketing - Product Management, Market Research & Advertising

Guest Lecturer

Work with 30+ students enrolled in video game marketing educational program