Matthew D. Email & Phone Number

Murphy, North Carolina, United States

Atlanta, Georgia, United States

• Constructed strategic, integrated marketing campaigns, sales collateral, and omni-channel marketing materials, communicating a value statement directly to customers and enabling sales team.• Created strategic marketing plan for partnering with state industry associations by implementing a tiered approach, focusing resources on highest impact partnerships. • Negotiated sponsorships with industry associations, attaining value, and return on investment, reducing sponsorship costs 40%.• Brought together multiple internal brands under one umbrella, creating a marketing center of excellence for industry relations, achieving synergies and scaling costs while lifting individual brands.• Produced integrated trade show marketing plan across multiple brands - including strategy, execution, revenue goals & measurement, booth design, communications, PR, social, resulting in annualized revenue over $25 MIL.• Led a cross-functional team that developed a custom CRM technology solution for trade shows, including preshow appointment setting, at show badge scanning, with post-show follow-up and reporting, resulting in 5K client demo appointments and 50% of all in-booth demos.• Identified areas to drive down overall trade show costs 20% while focusing on revenue opportunities and positioning organization as a thought leader in the industry.• Implemented an “event in a box” concept with exhibit house partner, resulting in speed to market, reduction of duplicity, and greater accuracy.

Atlanta, Georgia, United States

Effectively worked with sales offices throughout the world, in order to implement paid commercial spots on the CNN International network. Developed a shared system based on GMT time, so the team could better coordinate across multiple time zones and office hours.