Matthew Bock Email & Phone Number

New York, United States

New York City Metropolitan Area

NewYork-Presbyterian

New York City Metropolitan Area

Agencies Include: Anchor Worldwide, OBERLAND, Heartbeat, Barker, Digitas Health, Langland, Chemistry AgencyClients Include: Ollie, Spotify, Hillel International, Etsy, Urban Land Institute, Genentech, Squarespace, Sunsweet, JanssenHighlights include:*Redefined Ollie's brand positioning, sharpening its distinct value proposition for dog lovers*Positioned @SpotifyNews to connect to a new generation of audio enthusiasts*Built brand and communications strategy for Hillel International’s “All Kinds of Jewish” campaign*Developed organic social strategy for Etsy, shifting the focus from products to seller creativity *Digital and campaign strategy to drive participation in Janssen’s cutting-edge portfolio of clinical trials for IBD

New York, New York, United States

*A strategic leader on four of the agency's most significant new business wins: ACLU, Consumer Reports, Hillel International and Acessa Health.*Helped grow the strategy department from a team of two to a team of five (including data and comms strategists).*Evolved strategy approach and process, implementing new techniques and tools including SUZY real-time research.*Helped win Shorty Impact award on rebranding initiative for March of Dimes yearly gala, Signature Chefs, during Covid; wrote winning case study.*Led day-to-day strategy on a myriad of accounts and initiatives. Highlights include elevating conversation around inequities in healthcare (Acessa Health); developing a bold, active brand purpose for a consumer-focused non-profit (Consumer Reports); and encouraging Wall Street whistleblowers by tapping into the conflict they feel between themselves and the organizations that have helped them succeed (Labaton Sucharow).*Promoted to Director of Strategy June 2021

Greater New York City Area

Greater New York City Area

Helped AARP connect with an unexpected audience group and shatter longstanding myths about its brand. Steered the team toward an insight that helped us win the social media portion of the business. Drove strategy for all media partnerships, including a successful AARP-TODAY Show segment regarding the changing nature of the modern workforce.Planning duties on Applebee’s — dove deep into food and drink trends for culturally relevant and business-driving monthly and quarterly promotion strategies - as well as on Marriott Hotels, TUMS U.S. and Walgreens (B2B - AllianceRx).Global new business win: led a team to look beyond the medical/functional benefits of a new maternal vaccination and towards the universal emotion of the early mother-child bond.

Greater New York City Area

Communication/positioning work within the medical setting (HCPs).

Greensboro/Winston-Salem, North Carolina Area

Brands: North Carolina Education Lottery, USAA, all things new businessA 2016 MullenLowe Impact Player

Bachelor Of Arts, Classics: Greek

Departmental Honors in Classics

Education record

A semester spent with 44 other motivated high schoolers studying, working and living on a farm in Vershire, Vermont.

Social Media Strategy Mapping