Matthew Boyce Email & Phone Number

Sunrise, Florida, United States

Sunrise, Florida, United States

Coral Springs, Florida, United States

Noo-HYPE Nutrition and Nutri-Keo ManufacturingDec 2022 - Present (6 months)Responsible for all branded sales related activities such as Direct to consumer website management,CX management, distribution partnerships, marketing and social media presence, direct and private label business development, existing and branded private label account management.Q1 2023 achievements:Increased new direct account acquisition 10%Increased new distribution account acquisition 5%Executed full on-page SEO of branded website resulting in 20% increase in D2C sales.Created and launched brand store on Mercado LibreCreated and launched branded eBay store resulting in 5% increase in e-commerce sales.Created and Launched Branded Amazon store in US & CA resulting in 30% increase in e-commercesales.Created and launched social media marketing plan resulting in 100% increase in organic followers.Built and manage branded RangeMe.com site.

United States

Industry leading digital and print advertising for USA Today

United States

Mar 2021 - Aug 2022 (1 year 6 months)Responsible for B2B sales of the full TCC portfolio of brands, Twinlab, Reserveage, ResVitale andAlvita Tea to international partners.Notable achievements:Increased new account acquisition 25%Increased brand saturation within existing accounts 80%Drove incremental sales 10% over targets.Created promotional budget tracking system resulting in decreased promotional spending and 10%increase in contribution margins.Drove 10% increase in MTO Partner orders.Increased TCC branded penetration by 30%Closeout channel. Responsible for all slow, obsolete and short dated TCC inventory sales to trustedpartners such as TJMaxx, Marshalls, Burlington and closeout broker network.Project manager for private label Amway products. Responsible for managing full sales cycle pipeline of private label SKUsfor Amway XS Sports Nutrition line. Led team to a reduction in lead time from 18 to 12 weeks with a 2%increase in Contribution Margin.

Boca Raton, Florida, United States

Responsible for expanding the Arise Bioscience portfolio of Brands, (Original Hemp, Funky Farms) lineof CBD products through cold calling while cultivating existing accounts and driving brand saturation.Sourced own leads via Networking, referrals, social media and internet searches.Increased new account acquisition 10%Drove incremental sales by 25%Led sales team in new item placement.Built and managed Branded Rangeme.com site

Aventura, Florida, United States

Responsible for the care and service of existing book of Aesthetic and HRT clientele.Educated and provided service to each client, ensuring an even level of care while recommending andupselling new services and treatments where appropriate.Conducted in person and telephone meetings to review client health status and address any issues,concerns or compliance issues.Scheduled Doctor follow ups and labs appointments for existing clients.Met with new and existing clients in person to conduct facility tours and build trust while showcasingcompany professionalism, cutting edge technology and service packages.

Boca Raton, Fl, United States

Responsable for Inside Sales team selling into Independent, Regional, National retail chain and E-Commerce channelsFull ownership of P&L, trade spend, promotional calendars, production and sales forecasts.Analyze historical sales trends to design and implement a strategic sales plan that allows forpredictable, reproducible and increasable growth.Work closely with Sales Leadership on executing Inside Sales strategy.Define and assign sales quotas and objectives define KPIs to optimize customer outreach and pipelinemanagements.Motivate and manage Inside Sales professionals to drive pipeline development and revenues throughValue Added Resellers

Boca Raton, Florida

Achievements:• Exceeded year over year channel sales, 2016, 2017 • 100% new item placement• Reduced trade spend utilization by average of 4% per year, 2016, 2017• Increased average CM and ROI on key promotional projects, 2016, 2017• Increased product saturation within Key accounts by average of 27%Responsibilities:• Built strategic relations and partnerships with high volume accounts yielding $20M+ annually• Own and manage channel financials including Gross/Net revenue targets, P&L, sales forecasting and trade/promotional budgets ensure strong ROI/CM vs spend. *result in 4% reduction in spend and 7% lift in ROI/CM.• Work with creative teams in building out Key Account promotional plans and product initiatives. • Worked closely with Social Media Departments to increase consumer engagement with Key Retailers and to increase branded product and promotional visibility• Maximized sales of Hero SKU’s while diversifying product mix. *Increased brand penetration 27%• Created customer specific, new product launch schedules to effectively support Innovation and product line extensions. *New item placement 100%• Heavily utilize data to detail account wins and areas of improvement, create/implement tailored incentive programs to reward success and reverse under performance• Recognize areas of improvement within sales and operations cycle, created/implemented process improvements and or workarounds • Conduct quarterly Customer field visits• Experienced at working and managing Trade show events• Negotiate Vendor Agreements

Boca Raton, Florida

Achievements:• Created salesperson product training program • Initiated process for sales promotion creation and approval• Exceeded year over year channel total sales, 2010 - 2016• Double digit growth in product saturation, 2010 - 2016• Boosted ROI and Contribution margins by an average of 12%, 2010 – 2016• Spearheaded promotional approval and tracking system. Responsibilities:• Supervise daily operations for 8 Inside Sales Representatives with multi state territories.• Manage high volume Retail Accounts generating over $14+M annually.• Responsible for coaching reps on Company sales plan and objectives. • Conduct in-house product education and sales training. • Hold Departmental meetings to foster team building and foster collaboration within sales channel.• Train and coach reps in utilizing SAP and Business Objects software to gain granular, data driven view of Customer performance to drive areas of focus and continue to build and reward areas of success. • Utilized data to assist reps in creating and implementing Customer specific promotional plans utilizing monthly trade spend budgets to drive incremental sales and margin accretion. • Establish monthly rep sales goals and Special Performance Incentive targets (SPIFFS). • Monitor monthly rep sales progress and coach as needed to maximize territory growth, GPN product saturation and new SKU placement. • Recognize areas of improvement within sales and operations cycle, created/implemented process improvements and or workarounds.• Ensure department sales productivity with a focus on driving revenue through margin smart promotions and value-added customer incentives. • Assist and coach reps with all facets of daily sales activities. • Assist Sr. Director of Sales, Sr. Director of Operations as needed.• Experienced at working and managing Trade show events.• Process monthly goal/bonus and SPIFF payouts.

Sunrise, Florida

Achievements:• Consistently exceeded Monthly and Quarterly Sales goals, 2008 - 2010• Highest percentage of active accounts, 2018 - 2010• Exceeded year over year total sales, 2008 - 2010• Double digit growth in product saturation, 2008 - 2010Responsibilities:• Specializing for the sales and education to existing and potential customers of Optimum Nutrition/ABB branded Nutritional Supplements. • Responsible for managing a 10 State territory generating an average of $2.5M Per year.• Research and process customer service issues.• Cold calling/prospecting for new wholesale accounts.• Warm calling inactive and expired accounts.• Product placement and to Drive new product innovation.