Matthew Helm Email & Phone Number

Phoenix, Arizona, United States

Art Director & Lead Graphic Designer• Increased email marketing open rate average from 9% to 34% in first year to drive new leads into conversions.• Increased pass downloads 56% and overall traffic 20% following strategic website redesign.• Collaborate with Marketing Director and COO to develop strategic marketing plans and align team priorities with business objectives to ensure high-quality work is delivered on time and on budget.• Conceptualize campaign vision and indepedently produce all visual media, utilizing original graphics, copy, website content, social media, and other marketing materials.• Persuasively and effectively communicate brand vision, direction and campaign proposals to executive leadership team.• Conduct research to fine-tune brand objectives, target markets, industry trends, and competitor landscape.• Collaborate with 3rd party digital ad agency to track campaign performance and adjust campaigns accordingly.• Working with COO and external IT team to identify current software limitations and implementing improvements for tracking and reporting purposes.

Tempe, Arizona

Media Buying, Design & Production• Conceptualize, design and produce store signage, marketing material and web graphics.• Manage yearly marketing budget of $750k.• Manage sign and hardware sourcing and logistics.• Photograph, retouch and color-correct images for ads and social posts.• Collaborate with local zoning boards, contractors and landlords to design exterior signage.• Create 3D models of stores for contractor buildouts and merchandising.• Purchase radio airtime, print and billboard space as well as negotiate added value.• Conduct demographic analysis for direct mail, radio stations and print publications.E-Commerce• Spearheaded the design and functionality of the company’s website.• Maintained site after launch to troubleshoot, improve functionality and optimize products. • At start of pandemic, built curbside pickup website & coordinated rollout to 16 locations.• Set-up and optimize Google Ads campaigns and SEO.• Social media content creation and copywriting.Marketing and Promotions• Copywriting radio commercials, print ads, press releases and store communications.• Film and edit video for pre-roll ads and company YouTube channel.• Curate Yelp and Google My Business accounts and respond to reviewers.• Manage guest loyalty program and set up store sales, discount and coupons.• Draft store communications regarding all sales, signage, discounts and coupons.Event Management• Purchase event space, booth equipment and coordinate staffing.• Procure and create all documents related to events including proof of insurance, state and federal tax liability forms, event layout and staff communications.• Design and source all flyers, coupons and event signage.• Coordinate load-in, break-down and load-out of event booths.SOFTWARE EXPERIENCEAdobe Photoshop, Illustrator, and InDesignShopify, BigCommerce, & Magento (E-com)Microsoft OfficeAudacity (Audio)Pinnacle Studio & Adobe Premiere (Video)Sketchup (3D Modeling)Epicor Eagle

Bachelor Of Arts (B.A.), Mass Communication/Art

Fine/Studio Arts, General