Matt Kaiser Email & Phone Number

Atlanta, Georgia, United States

• Expanded home internet to the limited income growth segment. Grew federal Affordable Connectivity Program and Access from AT&T discounted internet programs via advertising, digital marketing, social media marketing &.
• Led effort to minimize care call, repair dispatches & internet gateway replacement costs. Delivered cost savings from voice and internet products by streamlining operations, reducing calls and minimizing development.
• Improved fiber internet customer experience by setting consistent speed expectations & plan recommendations at all customer touchpoints, resulting in an industry leading Net Promoter Score (NPS) for AT&T Internet
• Prioritized & solved for funding pressures for product development capital & expense budget, maximizing AT&T’s return on investment within the specified budget constraints

Atlanta, Georgia, United States

• Drove sales via base marketing campaigns for wireless products, exceeding targets. Prioritized & reviewed creative development for email, SMS, direct mail, bill insert, newsletter & magazine campaigns. Formulated base.
• Achieved incremental sales & monthly recurring revenue targets via Mobile Protection Open Enrollment base marketing campaigns in 2014 & 2015
• Constructed end-of-life product communications resulting in significant annual savings
• Increased campaign effectiveness through propensity modeling, targeting & versioning

Atlanta, Georgia, United States

• Recommended & implemented data & messaging offer changes based on a customer simplification strategy and evolving competitive landscape. Maximized revenue growth via base marketing efforts. Simplified messaging product.
• Increased Messaging revenues to $5.1B in 2010
• Minimized wireless data credits from 20% to 2.5% of revenue by eliminating customer bill surprises

Atlanta, Georgia, United States

• Spearheaded product management, marketing, reporting & analytics of Cingular’s messaging & data bundled offers & 3G services. Built initial Consumer Data reporting system to track key performance metrics.
• Rolled out & grew data & messaging bundles to $250M+ in revenue annually
• Developed & launched Cingular’s initial 3G streaming video service

Atlanta, Georgia, United States

• Established, marketed & expanded Cingular’s messaging services by growing usage & package subscriptions via channel management & consumer campaigns. Executed national campaigns including channel training, public.
• Grew messaging annual revenue stream to $500M+
• Launched a suite of new messaging services (picture, video and instant messaging) as well as content storefront

Atlanta, Georgia, United States

• Incorporated wireless portal & data services into national (NCAA, Spiderman) & youth promotions, online & base campaigns, point-of-sale merchandising, sales incentives & channel training. Directed cross functional.
• Increased wireless portal customer engagement to 600K+ active users through improved usability, on-site promotion & new services
• Enhanced text messaging to work across all U.S. wireless phones. Increased text messaging revenue to $115M & reduced product expenses by $6M.
• Introduced text voting as well as downloadable personalized phone content ( games, apps, and images)

Master Of Business Administration - Mba, Marketing & Operations

Bachelor Of Science Business Administration - Bsba, Marketing & Psychology