Matthew Lederman Email & Phone Number

New York, United States

United States

New York, New York, United States

The first hire for the newly implemented Test & Learn team in lieu of BCG's involvement at SO5. The primary lead for the testing roadmap and GTM strategy for pilot testing, experimentation and measurement across all digital performance marketing channels to impact growth objectives and drive increased scale at equal efficiency.The lead investment strategist at SO5 in terms of understanding and assessing marketing channel and tactic-level incrementality as a means to audit in-platform attribution and influence holistic marketing allocation decisions. This pursuit also helped all online performance marketing channels maximize their incremental revenue and incremental ROAS (iROAS) for Saks OFF 5TH.

New York, United States

The lead representative for all Paid Search initiatives for the Jaguar Land Rover and Saks OFF 5TH accounts; driving significant YoY growth through testing and experimentation.

New York, Ny, United States

-Responsible for overseeing all facets of the US SEM program for Jaguar Land Rover.-Power user of SA360, Kenshoo, Google Ads, Microsoft Advertising, Pinterest Search and AdMarketplace platforms-The primary client-facing representative for the Paid Search program in relation to strategy and performance.

Nyc

-Gained a proficient understanding in bulksheet creation while also obtaining strong Excel skills ranging from vlookups to pivot tables as well as other functionalities intended to expedite workflow.-Applied my small agency experience and best practice to optimize keyword and account structure, effectively driving down costs, subsequently improving CPA in a strategic fashion.-Obtained valuable knowledge of the Kenshoo platform, paving the way for the platform to become a valuable tool in how we optimize bids at a daily level.

Eatontown, New Jersey

Provide a first-class service experience for automotive dealerships looking to gain more leads through PPC efforts while establishing a healthy rapport with our clients as a main point of contact.• Prosperously manage over $125K per month spanning over 30 accounts.• Send relevant, high-volume traffic to our clients’ sites through proficient use of AdWords and other PPC platforms• Implement, track and QA quality conversions via Google Tag Manager• Become a helpful and transparent voice for automotive clients that have varying levels of digital understanding

Parsippany, Nj

Build and maintain large clients’ campaigns utilizing my skills and certification in Fundamentals and Search Network marketing in Google AdWords; Immersing myself in digital marketing culture by learning new, relevant information every single day.Duties include:• Accomplishing optimal results for each and every client using Google AdWords, WordPress, and other programs relevant to accomplishing productive results • Researching and self-educating on the digital marketing industry and the branches that are naturally linked to it• Analyzing and reporting behavioral trends and demographics to management that allow the company to obtain valuable proprietary information

Parsippany, Ny

Monroe Township, New Jersey

Manalapan, New Jersey